Brandwave

Cloud Nine vs Silver Bullet:Which is more popular?

In September 2026, Cloud Nine had more branded searches than Silver Bullet among hair styling tool brands in Australia. Cloud Nine had about 2,400 branded searches, while Silver Bullet had 1,600. Cloud Nine made up 1.2% of all hair styling tool brand searches we track, and Silver Bullet accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, Cloud Nine and Silver Bullet each appeared in one of the five answers. Cloud Nine and Silver Bullet were each mentioned first in one of the two answers that named either.

Among hair styling tool brands in Australia in September 2026

Who do people search for more?

Cloud Nine, about 50% more searches than Silver Bullet

Cloud Nine 2.4K searchesSilver Bullet 1.6K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Cloud Nine in 1 of 5Silver Bullet in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Cloud Nine first in 1Silver Bullet first in 1

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloud Nine was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Silver Bullet was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cloud Nine and Silver Bullet were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. Remington2nd
  3. Dyson3rd
  4. VS Sassoon4th
  5. Cloud Nine5th
  6. Silver Bullet6th
  7. Shark Beauty7th
  8. Mermade Hair–
  9. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VS Sassoon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Bullet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mermade Hair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Cloud Nine or Silver Bullet more popular in search?

This chart shows how often people search Google for Cloud Nine and Silver Bullet by name. Each line represents a brand's share of searches for all nine hair styling tool brands we track, month by month, from searches in Australia.

Cloud Nine and Silver Bullet among hair styling tool brands in Australia, by month

Share of searches by month for Cloud Nine, Silver Bullet. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdShark BeautyRemingtonCloud NineMermade HairBaBylissVS SassoonSilver Bullet
Oct 202566.6%15.4%10.3%1.3%1.7%2%0.88%1.1%0.6%
Nov 202568.1%12.2%12.2%1.1%2%2.4%0.59%0.72%0.59%
Dec 202568.4%12.3%12.3%1.3%1.6%2%0.58%0.88%0.58%
Jan 202667.8%14.9%9.9%1.6%1.3%2%0.88%1%0.55%
Feb 202662.6%20.5%9.2%1.5%1.8%1.8%0.99%0.99%0.62%
Mar 202662.5%22.1%8.1%1.6%1.6%1.6%1%0.87%0.71%
Apr 202663.6%19.6%8.8%1.7%1.7%1.7%0.95%1.1%0.77%
May 202664.3%18.6%8.3%2%1.6%2.5%0.9%1.1%0.73%
Jun 202666.9%16.9%9.2%1.8%0.97%1.5%0.97%0.97%0.66%
Jul 202665.5%16.5%11.1%1.8%1.2%1.2%0.95%0.95%0.8%
Aug 202664%19.8%8.8%2.1%1.2%1.2%0.93%1.2%0.78%
Sep 202666.8%16.9%9.2%1.8%1.2%1.2%0.97%0.97%0.82%

How has the Cloud Nine and Silver Bullet comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia hair styling tool brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Silver Bullet in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Cloud Nine in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cloud Nine’s and Silver Bullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloud Nine

1 branded search term

  • cloud nine straightener

Silver Bullet

1 branded search term

  • silver bullet straightener

How the Brand Demand Index is measured

Other head-to-heads among hair styling tool brands

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