Cîroc vs Smirnoff:Which is more popular?
In September 2026, Smirnoff had more branded searches than Cîroc among vodka brands in Australia. Smirnoff had about 9,900 branded searches, while Cîroc had 1,300. Smirnoff made up 16.6% of all vodka brand searches we track, and Cîroc accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about vodka brands, Smirnoff appeared in two of the four answers and Cîroc in none.
Who do people search for more?
Smirnoff, about 8 searches for every 1 for Cîroc
Who does AI mention more?
Smirnoff, mentioned in 2 of 4 answers, Cîroc in 0
Who does AI recommend more?
Smirnoff, the only one of the two named
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Top vodka brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Smirnoff was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Cîroc did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Absolut4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Grey Goose4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ketel One3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Smirnoff2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Belvedere2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Haku2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Finlandia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Russian Standard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Skyy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cîroc0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about vodka brands
4 answers
Asked ChatGPT
“Which vodka should I buy in Australia?”
Asked ChatGPT
“What are the best vodka brands?”
Asked ChatGPT
“What's the best vodka for cocktails?”
Searched Google, AI Overview
“vodka”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best vodka”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Cîroc or Smirnoff more popular in search?
This chart shows how often people search Google for Cîroc and Smirnoff by name. Each line represents a brand's share of searches for all 11 vodka brands we track, month by month, from searches in Australia.
Share of searches by month for Smirnoff, Cîroc. The figures are in the table below the chart.
View monthly share of searches table
| Month | Absolut | Grey Goose | Smirnoff | Belvedere | Haku | Skyy | Cîroc | Ketel One | Russian Standard | Stolichnaya | Finlandia |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 17.2% | 21.1% | 14% | 4% | 4% | 2.8% | 1.5% | 1.3% | 1.3% | 1.3% |
| Nov 2025 | 27.6% | 22.6% | 18.5% | 15.1% | 3.7% | 4.3% | 2.3% | 1.6% | 1.3% | 1.6% | 1.3% |
| Dec 2025 | 26.6% | 21.7% | 14.5% | 17.8% | 4.3% | 4.3% | 5.3% | 1.1% | 1.3% | 1.9% | 1.3% |
| Jan 2026 | 26.6% | 21.8% | 17.8% | 17.8% | 3.5% | 4.2% | 2.9% | 1.6% | 1.1% | 1.6% | 1.3% |
| Feb 2026 | 30.7% | 16.8% | 16.8% | 20.6% | 3.3% | 4.1% | 2.5% | 1.2% | 1.5% | 1.5% | 0.99% |
| Mar 2026 | 32.4% | 17.8% | 17.8% | 17.8% | 3.5% | 4.2% | 2.2% | 1.1% | 1.3% | 1.1% | 1.1% |
| Apr 2026 | 32% | 17.5% | 17.5% | 17.5% | 3.5% | 5.2% | 2.2% | 1.3% | 1% | 1% | 1.3% |
| May 2026 | 30.9% | 20.7% | 16.9% | 16.9% | 3.3% | 4% | 2.1% | 1.5% | 1.5% | 1.2% | 1% |
| Jun 2026 | 36.7% | 16.4% | 16.4% | 16.4% | 3.2% | 3.9% | 2% | 1.2% | 1.8% | 1.2% | 0.79% |
| Jul 2026 | 35.5% | 19.4% | 15.9% | 15.9% | 3.1% | 3.7% | 1.7% | 1.2% | 1.7% | 0.94% | 0.94% |
| Aug 2026 | 35.3% | 19.3% | 15.8% | 15.8% | 3.1% | 3.7% | 2% | 1.2% | 1.7% | 1.2% | 0.94% |
| Sep 2026 | 37.2% | 20.3% | 16.6% | 13.6% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% | 0.8% | 0.65% |
How has the Cîroc and Smirnoff comparison changed over the last 12 months?
3 findings
- Smirnoff was ahead of Cîroc in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in Australia moved from 2.8% to 2.2%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in Australia moved from 21.1% to 16.6%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for Australia vodka brands in September 2026?
1 change
In September 2026, Smirnoff overtook Belvedere to rank 3rd among vodka brands in Australia, with 16.6% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cîroc’s and Smirnoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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