Brandwave

Chery vs Jaguar:Which is more popular?

In September 2026, Chery had more branded searches than Jaguar among car brands in Australia. Chery had about 67,600 branded searches, while Jaguar had 55,200. Chery made up 1% of all car brand searches we track, and Jaguar accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about car brands, Chery appeared in one of the five answers and Jaguar in none.

Among car brands in Australia in September 2026

Who do people search for more?

Chery, about 23% more searches than Jaguar

Chery 67.6K searchesJaguar 55.2K searches

Who does AI mention more?

Chery, mentioned in 1 of 5 answers, Jaguar in 0

Chery in 1 of 5Jaguar in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chery was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jaguar did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Ford6th
  7. Mazda7th
  8. Suzuki8th
  9. +7 more
  10. Chery–
  11. Jaguar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chery1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jaguar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Chery or Jaguar more popular in search?

This chart shows how often people search Google for Chery and Jaguar by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.

Chery and Jaguar among car brands in Australia, by month

Share of searches by month for Chery, Jaguar. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishiMazdaKiaTeslaFordHyundaiSubaruHondaNissanPorscheZeekrGeelySuzukiCheryJaguar
Oct 202513.4%4.6%4.9%5.3%5%3.7%4.9%4.3%4%3.1%3.3%3%0.69%0.48%3%0.94%0.9%
Nov 202513.2%4.8%5.2%5.5%4.9%3.3%4.9%4.1%3.7%3.2%3.6%3.1%0.72%0.52%2.7%0.89%0.78%
Dec 202513.4%4.5%5.2%5.3%5%3.2%4.7%4.2%3.9%3.5%3.3%2.9%0.76%0.53%2.8%0.96%0.85%
Jan 202613.6%4.9%5.3%5.8%5.4%3.1%4.8%4.5%3.9%3.1%3.3%2.6%0.81%0.57%3%1%0.78%
Feb 202613.1%4.9%4.9%5.4%5.4%3.3%4.5%4.1%3.9%3.2%3.3%2.7%0.86%0.91%2.8%0.98%0.73%
Mar 202611.8%9.8%4.6%5.1%5.1%6%3.6%3.8%3.3%2.7%2.8%2.6%1.6%1.3%2.3%1%0.66%
Apr 202611.6%9%4.6%4.5%4.9%5.4%3.9%3.7%3.1%2.9%2.9%2.5%2.5%1.5%2.5%1%0.73%
May 202612.1%7%5.1%5.2%4.7%3.8%4.4%3.8%3.4%3.1%3%2.9%2.2%1.4%2.6%0.92%0.72%
Jun 202612.3%6.3%4.6%5%4.9%3.6%4.5%4.1%3.7%3.1%2.9%2.7%1.8%1.6%2.6%1.1%0.78%
Jul 202612.5%6%4.2%5.4%5%3.5%4.1%4.1%3.6%3.2%2.9%2.8%1.8%1.6%2.5%1%0.68%
Aug 202612.5%5.9%4.2%5.5%4.8%3.8%4.3%3.8%3.7%3.2%3.2%2.8%2%1.9%2.6%1.1%0.73%
Sep 202611.4%6.5%5.7%4.8%4.6%4.3%4.2%3.5%3.4%3.1%3%2.8%2.5%2.4%2.4%1%0.85%

How has the Chery and Jaguar comparison changed over the last 12 months?

3 findings
  • Chery was ahead of Jaguar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chery’s share of searches among car brands in Australia moved from 0.94% to 1%, and its estimated monthly branded searches moved from 66.2K to 67.6K.
  • Across the 12 months ending September 2026, Jaguar’s share of searches among car brands in Australia moved from 0.9% to 0.85%, and its estimated monthly branded searches moved from 63.8K to 55.2K.

How did search popularity change for Australia car brands in September 2026?

2 changes
  1. In September 2026, Jaguar rose from 38th to 32nd among car brands in Australia.

  2. In September 2026, Chery fell from 26th to 27th among car brands in Australia.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Chery’s and Jaguar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chery

2 branded search terms

  • chery
  • chery cars

Jaguar

8 branded search terms

  • jaguar
  • jaguar cars
  • jaguar e pace
  • jaguar f pace
  • jaguar f type
  • jaguar i pace
  • jaguar xe
  • jaguar xf

How the Brand Demand Index is measured

Other head-to-heads among car brands

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