Brandwave

CamelBak vs Stanley:Which is more popular?

In September 2026, Stanley had more branded searches than CamelBak among drink bottle brands in Australia. Stanley had about 28,300 branded searches, while CamelBak had 6,600. Stanley made up 10.9% of all drink bottle brand searches we track, and CamelBak accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, CamelBak and Stanley each appeared in one of the five answers.

Among drink bottle brands in Australia in September 2026

Who do people search for more?

Stanley, about 4 searches for every 1 for CamelBak

Stanley 28.3K searchesCamelBak 6.6K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

CamelBak in 1 of 5Stanley in 1 of 5

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CamelBak was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Frank Green2nd
  3. YETI3rd
  4. Klean Kanteen4th
  5. Owala5th
  6. Stanley6th
  7. CamelBak–
  8. Chilly's–
  9. Cheeki–
  10. Sistema–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owala1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cheeki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is CamelBak or Stanley more popular in search?

This chart shows how often people search Google for CamelBak and Stanley by name. Each line represents a brand's share of searches for all 11 drink bottle brands we track, month by month, from searches in Australia.

CamelBak and Stanley among drink bottle brands in Australia, by month

Share of searches by month for Stanley, CamelBak. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenStanleyHydro FlaskYETICamelBakKlean KanteenChilly'sCheekiSistemaMontiiCo
Oct 202538%38%7.6%7.7%4.2%2.8%0.83%0.45%0.25%0.2%0.11%
Nov 202533.7%41%8%10.1%3.7%2%0.73%0.33%0.18%0.15%0.14%
Dec 202528.7%42.8%11.8%8.6%4.7%2.1%0.62%0.21%0.19%0.15%0.1%
Jan 202638.8%31.6%10.7%9.5%4.3%2.8%1%0.37%0.29%0.25%0.28%
Feb 202644.6%29.9%8.4%9%4%2.2%0.96%0.33%0.24%0.2%0.15%
Mar 202639.5%32.5%9.5%9.7%4.3%2.4%0.86%0.57%0.26%0.26%0.11%
Apr 202637.4%37.4%9.1%7.5%4.1%2.2%0.99%0.66%0.3%0.24%0.13%
May 202639%31.9%12.2%7.8%4.3%2.3%1%0.82%0.31%0.25%0.14%
Jun 202639.2%32.1%10.3%9.6%3.5%2.9%1%0.69%0.26%0.26%0.11%
Jul 202640.7%33.5%10.8%6.7%3.7%2.4%0.89%0.59%0.27%0.27%0.11%
Aug 202644.3%29.7%10.9%7.3%4%2.2%0.79%0.43%0.19%0.24%0.1%
Sep 202642.5%28.6%10.9%8.6%4.7%2.6%0.93%0.5%0.28%0.28%0.11%

How has the CamelBak and Stanley comparison changed over the last 12 months?

3 findings
  • Stanley was ahead of CamelBak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CamelBak’s share of searches among drink bottle brands in Australia moved from 2.8% to 2.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among drink bottle brands in Australia moved from 7.6% to 10.9%, and its estimated monthly branded searches moved from 22.1K to 28.3K.

How did search popularity change for Australia drink bottle brands in September 2026?

2 changes
  1. Stanley’s share of searches among drink bottle brands in Australia has gained ground for 3 months in a row, from 10.3% to 10.9% in September 2026.

  2. Estimated monthly branded searches for CamelBak in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using CamelBak’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CamelBak

1 branded search term

  • camelbak

Stanley

3 branded search terms

  • stanley bottle
  • stanley drink bottle
  • stanley tumbler

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

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