Brandwave

Bupa vs Catholic Healthcare:Which is searched more in Australia?

In September 2026, Catholic Healthcare had more branded searches than Bupa among aged care providers in Australia. Catholic Healthcare had about 5,400 branded searches, while Bupa had 3,600. Catholic Healthcare made up 7.5% of all aged care provider searches we track, and Bupa accounted for 5%.

Share of searches among aged care providers in Australia in September 2026Is Bupa or Catholic Healthcare more popular in search?
Bupa5%3.6K searches
vs
Catholic Healthcare7.5%5.4K searches

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Is Bupa or Catholic Healthcare more popular in search?

Compare the residential aged care groups families choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bupa and Catholic Healthcare among aged care providers in Australia, by month

Share of searches by month for Catholic Healthcare, Bupa. The figures are in the table below the chart.

View monthly share of searches table
MonthBolton ClarkeOpal HealthCareEstia HealthRegisArcareCatholic HealthcareHammondCareBupa
Oct 202531.7%11.6%17.3%11.6%7.7%7.7%6.3%6.3%
Nov 202530.7%11.2%16.7%11.2%7.5%9.1%7.5%6.1%
Dec 202535.2%10.5%15.7%10.5%7%8.6%5.7%7%
Jan 202631.1%11.4%17%11.4%7.6%9.3%6.2%6.2%
Feb 202631.7%11.6%17.3%11.6%7.7%7.7%6.3%6.3%
Mar 202631.9%17.4%14.3%9.5%6.4%7.8%6.4%6.4%
Apr 202631.7%11.6%17.3%11.6%7.7%7.7%6.3%6.3%
May 202630.9%13.8%16.8%11.3%7.5%7.5%6.1%6.1%
Jun 202630.9%13.8%13.8%11.3%7.5%7.5%9.2%6.1%
Jul 202627.9%12.4%15.2%10.2%15.2%6.8%6.8%5.5%
Aug 202630%13.4%16.3%10.9%7.3%8.9%7.3%5.9%
Sep 202630.7%20.5%13.7%9.1%7.5%7.5%6.1%5%

How has the Bupa and Catholic Healthcare comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia aged care providers in September 2026?

2 changes
  1. In September 2026, Catholic Healthcare lost share of searches among aged care providers in Australia, from 8.9% to 7.5%.

  2. In September 2026, Bupa lost share of searches among aged care providers in Australia, from 5.9% to 5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bupa’s and Catholic Healthcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bupa

1 branded search term

  • bupa aged care

Catholic Healthcare

1 branded search term

  • catholic healthcare

How the Brand Demand Index is measured

Other head-to-heads among aged care providers

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