Bulmers vs Strongbow:Which is more popular?
In September 2026, Strongbow had more branded searches than Bulmers among cider brands in Australia. Strongbow had about 1,300 branded searches, while Bulmers had 720. Strongbow made up 6.2% of all cider brand searches we track, and Bulmers accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about cider brands, Strongbow appeared in three of the four answers and Bulmers in one. Strongbow was mentioned before Bulmers in every answer.
Who do people search for more?
Strongbow, about 81% more searches than Bulmers
Who does AI mention more?
Strongbow, mentioned in 3 of 4 answers, Bulmers in 1
Who does AI recommend more?
Strongbow, named ahead of Bulmers in every answer
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Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Strongbow was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bulmers was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Strongbow was listed before Bulmers in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Somersby1st- Strongbow2nd
Willie Smith's3rd
Mercury Cider4th
Rekorderlig5th
Bulmers6th
Kopparberg–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Somersby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Strongbow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Willie Smith's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rekorderlig2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mercury Cider2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bulmers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kopparberg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cider brands
4 answers
Asked ChatGPT
“What's the best cider in Australia?”
Asked ChatGPT
“Which Australian cider brands are worth trying?”
Asked ChatGPT
“What are the most popular cider brands in Australia?”
Searched Google, AI Overview
“cider”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best cider australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Bulmers or Strongbow more popular in search?
This chart shows how often people search Google for Bulmers and Strongbow by name. Each line represents a brand's share of searches for all seven cider brands we track, month by month, from searches in Australia.
Share of searches by month for Strongbow, Bulmers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Somersby | Rekorderlig | Mercury Cider | Kopparberg | Strongbow | Bulmers | Willie Smith's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 8.2% | 8.2% | 6.9% | 5.6% | 3.8% | 3.1% |
| Nov 2025 | 60.9% | 9.6% | 8.1% | 8.1% | 6.5% | 4.4% | 2.4% |
| Dec 2025 | 50.2% | 14.9% | 10% | 10% | 6.6% | 5.4% | 3% |
| Jan 2026 | 55.8% | 10.7% | 10.7% | 9% | 5.6% | 4.1% | 4.1% |
| Feb 2026 | 59.4% | 9.6% | 9.6% | 9.6% | 6% | 3.5% | 2.3% |
| Mar 2026 | 58.6% | 9.5% | 9.5% | 9.5% | 5.9% | 4.3% | 2.8% |
| Apr 2026 | 57.6% | 9.3% | 11% | 9.3% | 5.8% | 4.2% | 2.8% |
| May 2026 | 59.6% | 9.6% | 9.6% | 7.8% | 6% | 4.3% | 2.9% |
| Jun 2026 | 60.9% | 11.7% | 9.8% | 6.2% | 5.4% | 3.6% | 2.4% |
| Jul 2026 | 59.4% | 11.4% | 9.6% | 7.8% | 6% | 3.5% | 2.3% |
| Aug 2026 | 54.8% | 13.3% | 10.5% | 8.8% | 7.2% | 3.3% | 2.2% |
| Sep 2026 | 57.6% | 13.8% | 9% | 7.6% | 6.2% | 3.4% | 2.3% |
How has the Bulmers and Strongbow comparison changed over the last 12 months?
3 findings
- Strongbow was ahead of Bulmers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in Australia moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in Australia moved from 5.6% to 6.2%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for Australia cider brands in September 2026?
2 changes
In September 2026, Strongbow lost share of searches among cider brands in Australia, from 7.2% to 6.2%.
Estimated monthly branded searches for Bulmers in Australia fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bulmers’ and Strongbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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