Briggs & Riley vs Delsey:Which is more popular?
In September 2026, Briggs & Riley and Delsey were level in searches among luggage brands in Australia, with an estimated 1.6K branded searches each, at 1.6% of the total each. When we asked ChatGPT and Google AI Overviews about luggage brands, Briggs & Riley appeared in one of the five answers and Delsey in none.
Who do people search for more?
Briggs & Riley and Delsey are searched for about as often as each other.
Who does AI mention more?
Briggs & Riley, mentioned in 1 of 5 answers, Delsey in 0
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Top luggage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Briggs & Riley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Delsey did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Samsonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Antler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
American Tourister4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
July3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rimowa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Briggs & Riley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tosca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tumi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Delsey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about luggage brands
5 answers
Asked ChatGPT
“Which luggage brand should I buy in Australia?”
Asked ChatGPT
“What are the best suitcase brands?”
Asked ChatGPT
“What is the best carry on luggage?”
Searched Google, AI Overview
“suitcase”
Searched Google, AI Overview
“carry on luggage”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Briggs & Riley or Delsey more popular in search?
This chart shows how often people search Google for Briggs & Riley and Delsey by name. Each line represents a brand's share of searches for all 13 luggage brands we track, month by month, from searches in Australia.
Share of searches by month for Briggs & Riley, Delsey. The figures are in the table below the chart.
View monthly share of searches table
| Month | July | Rimowa | Samsonite | Antler | American Tourister | Tosca | Tumi | Briggs & Riley | Delsey | Away | BÉIS | Monos | Calpak |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 25.5% | 17% | 11.4% | 7.6% | 2.7% | 4.1% | 1.2% | 1.5% | 0.94% | 0.68% | 1.2% | 0.45% |
| Nov 2025 | 24.6% | 20.1% | 20.1% | 13.5% | 9% | 2.2% | 4% | 1.5% | 1.5% | 1.5% | 0.79% | 1.2% | 0.36% |
| Dec 2025 | 22% | 22% | 22% | 12% | 8% | 2.9% | 4.4% | 1.5% | 1.5% | 1.1% | 0.81% | 1.1% | 0.48% |
| Jan 2026 | 20% | 24.4% | 20% | 13.3% | 8.9% | 2.6% | 4% | 1.7% | 1.4% | 0.9% | 0.9% | 1.2% | 0.65% |
| Feb 2026 | 32.3% | 21.7% | 14.4% | 11.8% | 6.4% | 2.8% | 4.3% | 1.3% | 1.6% | 0.98% | 0.7% | 0.98% | 0.7% |
| Mar 2026 | 27% | 22.1% | 18% | 12.1% | 6.6% | 2.9% | 4.4% | 1.6% | 1.3% | 1.3% | 0.88% | 1.3% | 0.59% |
| Apr 2026 | 24.4% | 24.4% | 16.3% | 13.3% | 7.3% | 3.2% | 4% | 1.8% | 1.4% | 1.1% | 1.1% | 1.1% | 0.65% |
| May 2026 | 25% | 25% | 16.7% | 13.7% | 6.1% | 2.7% | 4.1% | 1.5% | 1.5% | 1.2% | 0.81% | 1.2% | 0.66% |
| Jun 2026 | 24.2% | 19.8% | 19.8% | 13.2% | 8.8% | 3.2% | 3.9% | 1.7% | 1.4% | 1.2% | 0.89% | 1.4% | 0.53% |
| Jul 2026 | 26.5% | 21.7% | 14.5% | 14.5% | 6.4% | 3.5% | 4.3% | 1.9% | 1.3% | 2.3% | 1.3% | 1.3% | 0.7% |
| Aug 2026 | 25.3% | 20.7% | 16.9% | 13.8% | 7.6% | 3.4% | 4.1% | 1.8% | 1.8% | 1.2% | 1.8% | 0.93% | 0.67% |
| Sep 2026 | 22.6% | 22.6% | 18.4% | 15.1% | 6.7% | 3.7% | 3.7% | 1.6% | 1.6% | 1.3% | 1% | 0.9% | 0.73% |
How has the Briggs & Riley and Delsey comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Briggs & Riley took it in January 2026, Delsey took it in February 2026, Briggs & Riley took it in March 2026.
- Across the 12 months ending September 2026, Briggs & Riley’s share of searches among luggage brands in Australia moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Delsey’s share of searches among luggage brands in Australia moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for Australia luggage brands in September 2026?
2 changes
In September 2026, Briggs & Riley rose from 9th to 8th among luggage brands in Australia.
In September 2026, Delsey rose from 10th to 9th among luggage brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Briggs & Riley’s and Delsey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Briggs & Riley
1 branded search term
- briggs and riley
Delsey
1 branded search term
- delsey
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