Luggage brands in Australia:Which are most popular?

Name: Luggage brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

July and Rimowa tie for the highest share of searches among luggage brands in Australia, at 22.6% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Samsonite and Antler showed up in every answer. Samsonite was recommended most often, coming first in two out of five responses.

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Top luggage brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsonite and Antler appeared every time. Samsonite was recommended most often, coming first in two out of five answers. Antler was second, and American Tourister was third. Tosca, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Samsonite	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Antler	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
American Tourister	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
July	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Rimowa	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Briggs & Riley	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Tosca	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tumi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Delsey	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Away	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
BÉIS	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Monos	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Calpak	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Samsonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Antler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
American Tourister4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
July3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rimowa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Briggs & Riley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tosca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tumi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Delsey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BÉIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Monos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Calpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about luggage brands

5 answers

Asked ChatGPT
“Which luggage brand should I buy in Australia?”
1. 1Samsonite
2. 2American Tourister
3. 3July
4. 4Antler
5. 5Rimowa
Asked ChatGPT
“What are the best suitcase brands?”
1. 1Samsonite
2. 2July
3. 3Antler
4. 4American Tourister
5. 5Briggs & Riley
6. 6Rimowa
Asked ChatGPT
“What is the best carry on luggage?”
1. 1July
2. 2Samsonite
3. 3Antler
Searched Google, AI Overview
“suitcase”
Searched Google, AI Overview
“carry on luggage”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which luggage brands do people search for most?

This chart shows how often people search Google for each luggage brand by name. Each line represents a brand's share of searches for all 13 luggage brands we track, month by month, from searches in Australia.

Share of searches among luggage brands in Australia, by month

Month	July	Rimowa	Samsonite	Antler	American Tourister	Tosca	Tumi	Briggs & Riley	Delsey	Away	BÉIS	Monos	Calpak
Oct 2025	25.5%	25.5%	17%	11.4%	7.6%	2.7%	4.1%	1.2%	1.5%	0.94%	0.68%	1.2%	0.45%
Nov 2025	24.6%	20.1%	20.1%	13.5%	9%	2.2%	4%	1.5%	1.5%	1.5%	0.79%	1.2%	0.36%
Dec 2025	22%	22%	22%	12%	8%	2.9%	4.4%	1.5%	1.5%	1.1%	0.81%	1.1%	0.48%
Jan 2026	20%	24.4%	20%	13.3%	8.9%	2.6%	4%	1.7%	1.4%	0.9%	0.9%	1.2%	0.65%
Feb 2026	32.3%	21.7%	14.4%	11.8%	6.4%	2.8%	4.3%	1.3%	1.6%	0.98%	0.7%	0.98%	0.7%
Mar 2026	27%	22.1%	18%	12.1%	6.6%	2.9%	4.4%	1.6%	1.3%	1.3%	0.88%	1.3%	0.59%
Apr 2026	24.4%	24.4%	16.3%	13.3%	7.3%	3.2%	4%	1.8%	1.4%	1.1%	1.1%	1.1%	0.65%
May 2026	25%	25%	16.7%	13.7%	6.1%	2.7%	4.1%	1.5%	1.5%	1.2%	0.81%	1.2%	0.66%
Jun 2026	24.2%	19.8%	19.8%	13.2%	8.8%	3.2%	3.9%	1.7%	1.4%	1.2%	0.89%	1.4%	0.53%
Jul 2026	26.5%	21.7%	14.5%	14.5%	6.4%	3.5%	4.3%	1.9%	1.3%	2.3%	1.3%	1.3%	0.7%
Aug 2026	25.3%	20.7%	16.9%	13.8%	7.6%	3.4%	4.1%	1.8%	1.8%	1.2%	1.8%	0.93%	0.67%
Sep 2026	22.6%	22.6%	18.4%	15.1%	6.7%	3.7%	3.7%	1.6%	1.6%	1.3%	1%	0.9%	0.73%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	July	22.6%	22.2K	-18.1%	-2.7 points
2, held 2nd	Rimowa	22.6%	22.2K	0%	+1.9 points
3, held 3rd	Samsonite	18.4%	18.1K	0%	+1.5 points
4, held 4th	Antler	15.1%	14.8K	0%	+1.2 points
5, held 5th	American Tourister	6.7%	6.6K	-18.5%	-0.8 points
6, moved from 7th to 6th	Tosca	3.7%	3.6K	0%	+0.3 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Tumi	3.7%	3.6K	-18.2%	-0.4 pointsmoved from 6th to 7th
8, moved from 9th to 8th	Briggs & Riley	1.6%	1.6K	-15.8%	-0.1 pointsmoved from 9th to 8th
9, moved from 10th to 9th	Delsey	1.6%	1.6K	-15.8%	-0.1 pointsmoved from 10th to 9th
10, moved from 11th to 10th	Away	1.3%	1.3K	0%	+0.1 pointsmoved from 11th to 10th
11, moved from 8th to 11th	BÉIS	1%	1K	-47.4%	-0.8 pointsmoved from 8th to 11th
12, held 12th	Monos	0.9%	880	-12%	0 points
13, held 13th	Calpak	0.73%	720	0%	+0.1 points

1.July
22.6%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.7 points.
2.Rimowa
22.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.Samsonite
18.4%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.Antler
15.1%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.American Tourister
6.7%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
6.Tosca
3.7%
Moved from 7th to 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.Tumi
3.7%
Moved from 6th to 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
8.Briggs & Riley
1.6%
Moved from 9th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
9.Delsey
1.6%
Moved from 10th to 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
10.Away
1.3%
Moved from 11th to 10th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.BÉIS
1%
Moved from 8th to 11th. 1K estimated branded searches, -47.4% vs prior month. Share -0.8 points.
12.Monos
0.9%
Held 12th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
13.Calpak
0.73%
Held 13th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among luggage brands in Australia?

13 brands

July and Rimowa tie for the highest share of searches among luggage brands in Australia, at 22.6% each in September 2026.

Australia luggage brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
July	25.5% → 22.6%	32.3%Feb 2026	20%Jan 2026	1st
Rimowa	25.5% → 22.6%	25.5%Oct 2025	19.8%Jun 2026	2nd
Samsonite	17% → 18.4%	22%Dec 2025	14.4%Feb 2026	3rd
Antler	11.4% → 15.1%	15.1%Sep 2026	11.4%Oct 2025	4th
American Tourister	7.6% → 6.7%	9%Nov 2025	6.1%May 2026	5th
Tosca	2.7% → 3.7%	3.7%Sep 2026	2.2%Nov 2025	7th → 6th
Tumi	4.1% → 3.7%	4.4%Dec 2025	3.7%Sep 2026	6th → 7th
Briggs & Riley	1.2% → 1.6%	1.9%Jul 2026	1.2%Oct 2025	9th → 8th
Delsey	1.5% → 1.6%	1.8%Aug 2026	1.3%Jul 2026	8th → 9th
Away	0.94% → 1.3%	2.3%Jul 2026	0.9%Jan 2026	11th → 10th
BÉIS	0.68% → 1%	1.8%Aug 2026	0.68%Oct 2025	12th → 11th
Monos	1.2% → 0.9%	1.4%Jun 2026	0.9%Sep 2026	10th → 12th
Calpak	0.45% → 0.73%	0.73%Sep 2026	0.36%Nov 2025	13th

Each finding as a sentence

Across the 12 months ending September 2026, July’s share of searches among luggage brands in Australia decreased from 25.5% to 22.6%.
Across the 12 months ending September 2026, Rimowa’s share of searches among luggage brands in Australia decreased from 25.5% to 22.6%.
Across the 12 months ending September 2026, Samsonite’s share of searches among luggage brands in Australia increased from 17% to 18.4%.
Across the 12 months ending September 2026, Antler’s share of searches among luggage brands in Australia increased from 11.4% to 15.1%.
Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands in Australia decreased from 7.6% to 6.7%.
Across the 12 months ending September 2026, Tosca’s share of searches among luggage brands in Australia increased from 2.7% to 3.7%.
Across the 12 months ending September 2026, July’s share of searches among luggage brands in Australia peaked at 32.3% in February 2026 and was lowest at 20% in January 2026.
Across the 12 months ending September 2026, Rimowa’s share of searches among luggage brands in Australia peaked at 25.5% in October 2025 and was lowest at 19.8% in June 2026.
Across the 12 months ending September 2026, Samsonite’s share of searches among luggage brands in Australia peaked at 22% in December 2025 and was lowest at 14.4% in February 2026.
Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands in Australia peaked at 9% in November 2025 and was lowest at 6.1% in May 2026.
Across the 12 months ending September 2026, Tosca’s share of searches among luggage brands in Australia peaked at 3.7% in September 2026 and was lowest at 2.2% in November 2025.
Across the 12 months ending September 2026, Away’s share of searches among luggage brands in Australia peaked at 2.3% in July 2026 and was lowest at 0.9% in January 2026.
Across the 12 months ending September 2026, BÉIS’s share of searches among luggage brands in Australia peaked at 1.8% in August 2026 and was lowest at 0.68% in October 2025.
Across the 12 months ending September 2026, Tosca rose from 7th to 6th among luggage brands in Australia.
Across the 12 months ending September 2026, Tumi fell from 6th to 7th among luggage brands in Australia.
Across the 12 months ending September 2026, Briggs & Riley rose from 9th to 8th among luggage brands in Australia.
Across the 12 months ending September 2026, Delsey fell from 8th to 9th among luggage brands in Australia.
Across the 12 months ending September 2026, Away rose from 11th to 10th among luggage brands in Australia.
Across the 12 months ending September 2026, BÉIS rose from 12th to 11th among luggage brands in Australia.
Across the 12 months ending September 2026, Monos fell from 10th to 12th among luggage brands in Australia.
Across the 12 months ending September 2026, Calpak held steady: its share of searches among luggage brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia luggage brands in September 2026?

8 changes

In September 2026, Rimowa gained share of searches among luggage brands in Australia, from 20.7% to 22.6%.
In September 2026, Samsonite gained share of searches among luggage brands in Australia, from 16.9% to 18.4%.
In September 2026, Antler gained share of searches among luggage brands in Australia, from 13.8% to 15.1%.
In September 2026, July lost share of searches among luggage brands in Australia, from 25.3% to 22.6%.
In September 2026, American Tourister lost share of searches among luggage brands in Australia, from 7.6% to 6.7%.
In September 2026, BÉIS lost share of searches among luggage brands in Australia, from 1.8% to 1%.
Monos’ share of searches among luggage brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.9% in September 2026.
In September 2026, Away rose from 11th to 10th among luggage brands in Australia.

How are branded searches counted for luggage brands?

13 search terms

Each brand's share of searches among luggage brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.