Brandwave

Boox vs PocketBook:Which is more popular?

In September 2026, Boox had more branded searches than PocketBook among e-reader brands in Australia. Boox had about 8,100 branded searches, while PocketBook had 1,000. Boox made up 4.5% of all e-reader brand searches we track, and PocketBook accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about e-reader brands, Boox appeared in four of the five answers and PocketBook in none.

Among e-reader brands in Australia in September 2026

Who do people search for more?

Boox, about 8 searches for every 1 for PocketBook

Boox 8.1K searchesPocketBook 1K searches

Who does AI mention more?

Boox, mentioned in 4 of 5 answers, PocketBook in 0

Boox in 4 of 5PocketBook in 0 of 5

Who does AI recommend more?

Boox, the only one of the two named

Boox first in 4PocketBook never named

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Top e-reader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PocketBook did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kobo1st
  2. Kindle2nd
  3. Boox3rd
  4. reMarkable–
  5. PocketBook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kobo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • reMarkable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PocketBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about e-reader brands

5 answers

  • Asked ChatGPT

    “Which e-reader should I buy in Australia?”

    1. 1Kobo
    2. 2Kindle

  • Asked ChatGPT

    “What are the best e-readers?”

    1. 1Kobo
    2. 2Kindle
    3. 3Boox

  • Asked ChatGPT

    “What's the best e-reader for library books?”

    1. 1Kobo
    2. 2Boox
    3. 3Kindle

  • Searched Google, AI Overview

    “e reader”

    1. 1Kindle
    2. 2Kobo
    3. 3Boox

  • Searched Google, AI Overview

    “ereader”

    1. 1Kindle
    2. 2Kobo
    3. 3Boox

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Boox or PocketBook more popular in search?

This chart shows how often people search Google for Boox and PocketBook by name. Each line represents a brand's share of searches for all five e-reader brands we track, month by month, from searches in Australia.

Boox and PocketBook among e-reader brands in Australia, by month

Share of searches by month for Boox, PocketBook. The figures are in the table below the chart.

View monthly share of searches table
MonthKindleKoboBooxreMarkablePocketBook
Oct 202577%15.5%3.8%3.1%0.74%
Nov 202579.8%13.1%3.2%3.2%0.64%
Dec 202580.3%13.2%3.2%2.6%0.64%
Jan 202677.8%15.6%3.1%2.5%0.9%
Feb 202674.2%18.3%3.6%3%0.88%
Mar 202677.4%15.5%3.8%2.5%0.75%
Apr 202674.4%18.2%3.6%3%0.72%
May 202673.7%18.1%4.4%2.9%0.87%
Jun 202678.4%15.7%3.1%2.1%0.62%
Jul 202674.5%18.3%4.5%2%0.72%
Aug 202674.5%18.3%4.5%2%0.72%
Sep 202675%18.4%4.5%1.6%0.56%

How has the Boox and PocketBook comparison changed over the last 12 months?

3 findings
  • Boox was ahead of PocketBook in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boox’s share of searches among e-reader brands in Australia moved from 3.8% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, PocketBook’s share of searches among e-reader brands in Australia moved from 0.74% to 0.56%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for Australia e-reader brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Boox in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for PocketBook in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boox’s and PocketBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boox

1 branded search term

  • boox

PocketBook

1 branded search term

  • pocketbook

How the Brand Demand Index is measured

Other head-to-heads among e-reader brands

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