Booking.com vs Expedia:Which is more popular?
In September 2026, Booking.com had more branded searches than Expedia among online travel agencies in Australia. Booking.com had about 246,000 branded searches, while Expedia had 135,000. Booking.com made up 7.6% of all online travel agency searches we track, and Expedia accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about online travel agencies, Expedia appeared in three of the five answers and Booking.com in two. Booking.com was mentioned before Expedia in two out of three answers that named either.
Who do people search for more?
Booking.com, about 82% more searches than Expedia
Who does AI mention more?
Expedia, mentioned in 3 of 5 answers, Booking.com in 2
Who does AI recommend more?
Booking.com, named ahead of Expedia in 2 of 3 answers
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Top online travel agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Expedia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Booking.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Booking.com was listed before Expedia in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Skyscanner1st- Expedia2nd
Webjet3rd
Flight Centre3rd- Booking.com3rd
Luxury Escapes6th
Agoda7th
Trip.com8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Webjet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flight Centre3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Expedia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skyscanner2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Booking.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luxury Escapes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agoda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trip.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online travel agencies
5 answers
Asked ChatGPT
“Where should I book flights and hotels in Australia?”
Asked ChatGPT
“What are the best travel booking sites in Australia?”
Asked ChatGPT
“What's the best site in Australia for booking a holiday package?”
Searched Google, AI Overview
“travel agency”
Searched Google, AI Overview
“holiday packages”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Booking.com or Expedia more popular in search?
This chart shows how often people search Google for Booking.com and Expedia by name. Each line represents a brand's share of searches for all eight online travel agencies we track, month by month, from searches in Australia.
Share of searches by month for Booking.com, Expedia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skyscanner | Webjet | Flight Centre | Booking.com | Luxury Escapes | Agoda | Expedia | Trip.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 23.8% | 19.5% | 5.8% | 7.1% | 3.9% | 3.9% | 0.64% |
| Nov 2025 | 37.2% | 20.5% | 20.5% | 6.1% | 7.5% | 3.4% | 4.1% | 0.68% |
| Dec 2025 | 41.2% | 18.6% | 18.6% | 6.8% | 6.8% | 3.7% | 3.7% | 0.75% |
| Jan 2026 | 38.8% | 21.3% | 17.4% | 6.4% | 7.8% | 3.5% | 4.3% | 0.57% |
| Feb 2026 | 38.1% | 21% | 17.2% | 7.7% | 7.7% | 3.4% | 4.2% | 0.57% |
| Mar 2026 | 42.1% | 18.9% | 18.9% | 6.9% | 5.6% | 3.1% | 3.8% | 0.76% |
| Apr 2026 | 41.2% | 18.6% | 18.6% | 6.8% | 6.8% | 3.7% | 3.7% | 0.75% |
| May 2026 | 38% | 21% | 17.1% | 7.7% | 7.7% | 3.4% | 4.2% | 0.85% |
| Jun 2026 | 38% | 21% | 17.1% | 7.7% | 7.7% | 3.4% | 4.2% | 0.85% |
| Jul 2026 | 38% | 21% | 17.1% | 7.7% | 7.7% | 3.4% | 4.2% | 0.85% |
| Aug 2026 | 37.7% | 20.8% | 17% | 7.6% | 7.6% | 4.2% | 4.2% | 1% |
| Sep 2026 | 37.6% | 20.7% | 16.9% | 7.6% | 7.6% | 4.2% | 4.2% | 1.2% |
How has the Booking.com and Expedia comparison changed over the last 12 months?
3 findings
- Booking.com was ahead of Expedia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booking.com’s share of searches among online travel agencies in Australia moved from 5.8% to 7.6%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Expedia’s share of searches among online travel agencies in Australia moved from 3.9% to 4.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for Australia online travel agencies in September 2026?
1 change
Estimated monthly branded searches for Booking.com in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Booking.com’s and Expedia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Booking.com
1 branded search term
- booking.com
Expedia
1 branded search term
- expedia
Other head-to-heads among online travel agencies
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