Binge vs Foxtel:Which is searched more in Australia?
In September 2026, Foxtel had more branded searches than Binge among streaming services in Australia. Foxtel had about 135,000 branded searches, while Binge had 2,620. Foxtel made up 4.8% of all streaming service searches we track, and Binge accounted for 0.09%.
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Is Binge or Foxtel more popular in search?
Compare the streaming services Australians subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Foxtel, Binge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Prime Video | Kayo Sports | Disney+ | Paramount+ | Foxtel | BritBox | Stan | hayu | Binge |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 17.1% | 15.8% | 10.2% | 6.8% | 4.6% | 2.5% | 0.42% | 0.92% | 0.08% |
| Nov 2025 | 42.5% | 16.6% | 13.3% | 10.5% | 8.6% | 4.7% | 2.1% | 0.7% | 0.94% | 0.1% |
| Dec 2025 | 48% | 13.1% | 12.2% | 11.8% | 6.4% | 4.3% | 2.4% | 0.85% | 0.87% | 0.08% |
| Jan 2026 | 47% | 15.8% | 9.7% | 9.4% | 9.4% | 4.2% | 2.3% | 1.2% | 0.85% | 0.09% |
| Feb 2026 | 43.4% | 17% | 15.5% | 8.8% | 5.9% | 4.8% | 2.2% | 1.4% | 0.96% | 0.1% |
| Mar 2026 | 40.6% | 13.6% | 23% | 8.1% | 6.7% | 4.5% | 1.6% | 1% | 0.73% | 0.09% |
| Apr 2026 | 40.3% | 16.6% | 17.6% | 9.9% | 6.6% | 4.5% | 2% | 1.2% | 1.1% | 0.08% |
| May 2026 | 37.8% | 19.1% | 16.5% | 9.3% | 7.6% | 4.2% | 2.3% | 2% | 1% | 0.08% |
| Jun 2026 | 39.6% | 19% | 14.2% | 9.8% | 8% | 4.4% | 2% | 2.1% | 0.88% | 0.08% |
| Jul 2026 | 42.1% | 17.4% | 13.2% | 10.4% | 6.9% | 4.7% | 2.1% | 2.2% | 0.94% | 0.09% |
| Aug 2026 | 41.9% | 17.3% | 12.2% | 12.6% | 6.9% | 3.8% | 2.1% | 2.2% | 0.93% | 0.1% |
| Sep 2026 | 43.5% | 17% | 12.7% | 10.7% | 7.2% | 4.8% | 1.8% | 1.3% | 0.97% | 0.09% |
How has the Binge and Foxtel comparison changed over the last 12 months?
3 findings
- Foxtel was ahead of Binge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Binge’s share of searches among streaming services in Australia moved from 0.08% to 0.09%, and its estimated monthly branded searches moved from 2.2K to 2.6K.
- Across the 12 months ending September 2026, Foxtel’s share of searches among streaming services in Australia moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for Australia streaming services in September 2026?
2 changes
In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%.
Estimated monthly branded searches for Binge in Australia rose 18% over 12 measured months, from 2.2K to 2.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Binge’s and Foxtel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among streaming services
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