BIC vs Dollar Shave Club:Which is more popular?
In September 2026, Dollar Shave Club had more branded searches than BIC among shaver and razor brands in Australia. Dollar Shave Club had about 2,900 branded searches, while BIC had 880. Dollar Shave Club made up 5% of all shaver and razor brand searches we track, and BIC accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about shaver and razor brands, BIC appeared in one of the five answers and Dollar Shave Club in none.
Who do people search for more?
Dollar Shave Club, about 3 searches for every 1 for BIC
Who does AI mention more?
BIC, mentioned in 1 of 5 answers, Dollar Shave Club in 0
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Top shaver and razor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BIC was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dollar Shave Club did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gillette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Schick1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BIC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Manscaped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dollar Shave Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shaver and razor brands
5 answers
Asked ChatGPT
“Which razor should I buy in Australia?”
Asked ChatGPT
“What are the best electric shaver brands?”
Asked ChatGPT
“What's the best razor for sensitive skin?”
Searched Google, AI Overview
“razor”
Searched Google, AI Overview
“electric shaver”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is BIC or Dollar Shave Club more popular in search?
This chart shows how often people search Google for BIC and Dollar Shave Club by name. Each line represents a brand's share of searches for all nine shaver and razor brands we track, month by month, from searches in Australia.
Share of searches by month for Dollar Shave Club, BIC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Manscaped | Gillette | Philips | Braun | Dollar Shave Club | Schick | Remington | Panasonic | BIC |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 10.5% | 12.7% | 4.2% | 6.3% | 2.8% | 2.8% | 1.7% | 1.3% |
| Nov 2025 | 62.6% | 8.6% | 12.9% | 4.6% | 4.6% | 2% | 2% | 2% | 0.75% |
| Dec 2025 | 61.9% | 9.1% | 13.8% | 4.5% | 3.6% | 2% | 2.4% | 2% | 0.74% |
| Jan 2026 | 50.8% | 13.7% | 15% | 4.5% | 6.8% | 3% | 3% | 1.9% | 1.4% |
| Feb 2026 | 51% | 13.8% | 14.9% | 4.4% | 6.7% | 3% | 3% | 2% | 1.4% |
| Mar 2026 | 50% | 13.5% | 14.6% | 4.3% | 8.1% | 2.9% | 2.9% | 2% | 1.6% |
| Apr 2026 | 50.1% | 13.6% | 16.3% | 4.3% | 6.6% | 2.9% | 2.9% | 2% | 1.3% |
| May 2026 | 50.8% | 13.7% | 14.9% | 4.3% | 6.6% | 3% | 3% | 2.3% | 1.4% |
| Jun 2026 | 46.5% | 15.3% | 16.8% | 5% | 6.1% | 3.4% | 2.7% | 2.7% | 1.5% |
| Jul 2026 | 49.5% | 13.3% | 17.9% | 4.4% | 5.3% | 3.5% | 2.9% | 1.8% | 1.3% |
| Aug 2026 | 45.7% | 15.2% | 16.5% | 4.9% | 7.4% | 3.2% | 3.2% | 2.7% | 1.2% |
| Sep 2026 | 46.6% | 16.8% | 16.8% | 5% | 5% | 3.3% | 2.8% | 2.2% | 1.5% |
How has the BIC and Dollar Shave Club comparison changed over the last 12 months?
3 findings
- Dollar Shave Club was ahead of BIC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BIC’s share of searches among shaver and razor brands in Australia moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among shaver and razor brands in Australia moved from 6.3% to 5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia shaver and razor brands in September 2026?
2 changes
In September 2026, Dollar Shave Club lost share of searches among shaver and razor brands in Australia, from 7.4% to 5%.
Estimated monthly branded searches for BIC in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BIC’s and Dollar Shave Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BIC
1 branded search term
- bic razor
Dollar Shave Club
1 branded search term
- dollar shave club
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