Brandwave

Bentley vs Skoda:Which is more popular?

In September 2026, Bentley had more branded searches than Skoda among car brands in Australia. Bentley had about 53,700 branded searches, while Skoda had 46,100. Bentley made up 0.83% of all car brand searches we track, and Skoda accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about car brands, Bentley appeared in one of the five answers and Skoda in none.

Among car brands in Australia in September 2026

Who do people search for more?

Bentley, about 16% more searches than Skoda

Bentley 53.7K searchesSkoda 46.1K searches

Who does AI mention more?

Bentley, mentioned in 1 of 5 answers, Skoda in 0

Bentley in 1 of 5Skoda in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bentley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skoda did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Ford6th
  7. Mazda7th
  8. Suzuki8th
  9. +3 more
  10. Bentley12th
  11. +4 more
  12. Skoda–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bentley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skoda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bentley or Skoda more popular in search?

This chart shows how often people search Google for Bentley and Skoda by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.

Bentley and Skoda among car brands in Australia, by month

Share of searches by month for Bentley, Skoda. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishiMazdaKiaTeslaFordHyundaiSubaruHondaNissanPorscheZeekrGeelySuzukiBentleySkoda
Oct 202513.4%4.6%4.9%5.3%5%3.7%4.9%4.3%4%3.1%3.3%3%0.69%0.48%3%0.92%0.87%
Nov 202513.2%4.8%5.2%5.5%4.9%3.3%4.9%4.1%3.7%3.2%3.6%3.1%0.72%0.52%2.7%0.85%0.79%
Dec 202513.4%4.5%5.2%5.3%5%3.2%4.7%4.2%3.9%3.5%3.3%2.9%0.76%0.53%2.8%0.88%0.8%
Jan 202613.6%4.9%5.3%5.8%5.4%3.1%4.8%4.5%3.9%3.1%3.3%2.6%0.81%0.57%3%0.76%0.76%
Feb 202613.1%4.9%4.9%5.4%5.4%3.3%4.5%4.1%3.9%3.2%3.3%2.7%0.86%0.91%2.8%0.83%0.79%
Mar 202611.8%9.8%4.6%5.1%5.1%6%3.6%3.8%3.3%2.7%2.8%2.6%1.6%1.3%2.3%0.78%0.83%
Apr 202611.6%9%4.6%4.5%4.9%5.4%3.9%3.7%3.1%2.9%2.9%2.5%2.5%1.5%2.5%0.78%0.81%
May 202612.1%7%5.1%5.2%4.7%3.8%4.4%3.8%3.4%3.1%3%2.9%2.2%1.4%2.6%0.89%0.74%
Jun 202612.3%6.3%4.6%5%4.9%3.6%4.5%4.1%3.7%3.1%2.9%2.7%1.8%1.6%2.6%0.82%0.8%
Jul 202612.5%6%4.2%5.4%5%3.5%4.1%4.1%3.6%3.2%2.9%2.8%1.8%1.6%2.5%0.82%0.81%
Aug 202612.5%5.9%4.2%5.5%4.8%3.8%4.3%3.8%3.7%3.2%3.2%2.8%2%1.9%2.6%0.79%0.75%
Sep 202611.4%6.5%5.7%4.8%4.6%4.3%4.2%3.5%3.4%3.1%3%2.8%2.5%2.4%2.4%0.83%0.71%

How has the Bentley and Skoda comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Skoda took it in March 2026, Bentley took it in May 2026.
  • Across the 12 months ending September 2026, Bentley’s share of searches among car brands in Australia moved from 0.92% to 0.83%, and its estimated monthly branded searches moved from 65K to 53.7K.
  • Across the 12 months ending September 2026, Skoda’s share of searches among car brands in Australia moved from 0.87% to 0.71%, and its estimated monthly branded searches moved from 61.3K to 46.1K.

How did search popularity change for Australia car brands in September 2026?

2 changes
  1. In September 2026, Bentley fell from 34th to 36th among car brands in Australia.

  2. In September 2026, Skoda fell from 36th to 37th among car brands in Australia.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Bentley’s and Skoda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bentley

5 branded search terms

  • bentley
  • bentley bentayga
  • bentley cars
  • bentley continental gt
  • bentley flying spur

Skoda

8 branded search terms

  • skoda
  • skoda cars
  • skoda enyaq
  • skoda fabia
  • skoda karoq
  • skoda kodiaq
  • skoda octavia
  • skoda superb

How the Brand Demand Index is measured

Other head-to-heads among car brands

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