Brandwave

Bendigo Bank vs St.George:Which is more popular?

In September 2026, St.George had more branded searches than Bendigo Bank among banks in Australia. St.George had about 368,000 branded searches, while Bendigo Bank had 301,000. St.George made up 5.4% of all bank searches we track, and Bendigo Bank accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about banks, Bendigo Bank appeared in two of the five answers and St.George in one. Bendigo Bank was mentioned before St.George in every answer that named either.

Among banks in Australia in September 2026

Who do people search for more?

St.George, about 22% more searches than Bendigo Bank

St.George 368K searchesBendigo Bank 301K searches

Who does AI mention more?

Bendigo Bank, mentioned in 2 of 5 answers, St.George in 1

Bendigo Bank in 2 of 5St.George in 1 of 5

Who does AI recommend more?

Bendigo Bank, named ahead of St.George in 2 of 2 answers

Bendigo Bank first in 2St.George never first

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bendigo Bank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. St.George was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bendigo Bank was listed before St.George in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. Bendigo Bank9th
  10. +1 more
  11. St.George–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bendigo Bank or St.George more popular in search?

This chart shows how often people search Google for Bendigo Bank and St.George by name. Each line represents a brand's share of searches for all 15 banks we track, month by month, from searches in Australia.

Bendigo Bank and St.George among banks in Australia, by month

Share of searches by month for St.George, Bendigo Bank. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABSt.GeorgeBendigo BankBankwestMacquarie BankBOQGreat Southern BankSuncorp BankubankINGME BankUp
Oct 202526%17.6%17.6%15%5.3%4.3%2.9%2.9%2.9%1.6%1.1%0.87%0.73%1.1%0.39%
Nov 202524.1%18%18%15.4%5.4%4.4%3%3%3.3%1.6%1.1%0.73%0.67%0.89%0.4%
Dec 202525.2%18.9%18.9%13.2%5.7%4.6%2.5%2.5%3.1%1.7%1.1%0.76%0.54%0.93%0.34%
Jan 202625.4%19%19%13.3%5.7%3.8%2.5%2.5%3.1%1.7%0.94%0.94%0.64%0.94%0.42%
Feb 202626.4%16.1%19.8%13.8%5.9%4%2.7%2.7%2.6%1.8%1.2%0.98%0.66%0.98%0.44%
Mar 202624.2%18.2%18.2%15.5%5.4%4.5%3%2.4%3%2%1.1%0.9%0.61%0.73%0.4%
Apr 202621.9%19.9%19.9%13.9%6%4.9%2.7%2.7%3%1.8%0.98%0.8%0.55%0.66%0.36%
May 202621.6%19.7%19.7%13.8%5.9%4.8%2.6%3.2%3%1.8%1.2%0.97%0.66%0.65%0.43%
Jun 202622%20.1%20.1%14.1%6%4%2.7%2.7%3%1.8%0.99%0.99%0.55%0.54%0.36%
Jul 202622.3%20.3%20.3%14.2%5%4.1%2.7%2.7%3.1%1.8%1%0.82%0.58%0.55%0.37%
Aug 202624%16.1%19.8%16.7%4.9%4.9%2.7%2.7%3%1.8%0.98%0.98%0.66%0.53%0.44%
Sep 202624.1%17.8%17.8%15.3%5.4%4.4%2.9%2.9%2.9%2%1.3%1.1%0.87%0.59%0.48%

How has the Bendigo Bank and St.George comparison changed over the last 12 months?

3 findings
  • St.George was ahead of Bendigo Bank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bendigo Bank’s share of searches among banks in Australia moved from 4.3% to 4.4%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, St.George’s share of searches among banks in Australia moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for Australia banks in September 2026?

2 changes

  1. In September 2026, St.George overtook Bendigo Bank to rank 5th among banks in Australia, with 5.4% of the searches.

  2. Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bendigo Bank’s and St.George’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bendigo Bank

1 branded search term

  • bendigo bank

St.George

1 branded search term

  • st george bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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