Bendigo Bank vs Great Southern Bank:Which is more popular?
In September 2026, Bendigo Bank had more branded searches than Great Southern Bank among banks in Australia. Bendigo Bank had about 301,000 branded searches, while Great Southern Bank had 135,000. Bendigo Bank made up 4.4% of all bank searches we track, and Great Southern Bank accounted for 2%. When we asked ChatGPT and Google AI Overviews about banks, Bendigo Bank appeared in two of the five answers and Great Southern Bank in one. Bendigo Bank and Great Southern Bank were each mentioned first in one of the two answers that named either.
Who do people search for more?
Bendigo Bank, about 2 searches for every 1 for Great Southern Bank
Who does AI mention more?
Bendigo Bank, mentioned in 2 of 5 answers, Great Southern Bank in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bendigo Bank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Great Southern Bank was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bendigo Bank and Great Southern Bank were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ING1st
Macquarie Bank2nd
CommBank3rd
Up4th
NAB5th
Westpac6th
ANZ7th
ubank8th- Bendigo Bank9th
Great Southern Bank10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Great Southern Bank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use in Australia?”
Asked ChatGPT
“What are the best banks in Australia?”
Asked ChatGPT
“What's the best bank in Australia for a high interest savings account?”
Searched Google, AI Overview
“bank account”
Searched Google, AI Overview
“best bank australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bendigo Bank or Great Southern Bank more popular in search?
This chart shows how often people search Google for Bendigo Bank and Great Southern Bank by name. Each line represents a brand's share of searches for all 15 banks we track, month by month, from searches in Australia.
Share of searches by month for Bendigo Bank, Great Southern Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommBank | ANZ | Westpac | NAB | St.George | Bendigo Bank | Bankwest | Macquarie Bank | BOQ | Great Southern Bank | Suncorp Bank | ubank | ING | ME Bank | Up |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 17.6% | 17.6% | 15% | 5.3% | 4.3% | 2.9% | 2.9% | 2.9% | 1.6% | 1.1% | 0.87% | 0.73% | 1.1% | 0.39% |
| Nov 2025 | 24.1% | 18% | 18% | 15.4% | 5.4% | 4.4% | 3% | 3% | 3.3% | 1.6% | 1.1% | 0.73% | 0.67% | 0.89% | 0.4% |
| Dec 2025 | 25.2% | 18.9% | 18.9% | 13.2% | 5.7% | 4.6% | 2.5% | 2.5% | 3.1% | 1.7% | 1.1% | 0.76% | 0.54% | 0.93% | 0.34% |
| Jan 2026 | 25.4% | 19% | 19% | 13.3% | 5.7% | 3.8% | 2.5% | 2.5% | 3.1% | 1.7% | 0.94% | 0.94% | 0.64% | 0.94% | 0.42% |
| Feb 2026 | 26.4% | 16.1% | 19.8% | 13.8% | 5.9% | 4% | 2.7% | 2.7% | 2.6% | 1.8% | 1.2% | 0.98% | 0.66% | 0.98% | 0.44% |
| Mar 2026 | 24.2% | 18.2% | 18.2% | 15.5% | 5.4% | 4.5% | 3% | 2.4% | 3% | 2% | 1.1% | 0.9% | 0.61% | 0.73% | 0.4% |
| Apr 2026 | 21.9% | 19.9% | 19.9% | 13.9% | 6% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.8% | 0.55% | 0.66% | 0.36% |
| May 2026 | 21.6% | 19.7% | 19.7% | 13.8% | 5.9% | 4.8% | 2.6% | 3.2% | 3% | 1.8% | 1.2% | 0.97% | 0.66% | 0.65% | 0.43% |
| Jun 2026 | 22% | 20.1% | 20.1% | 14.1% | 6% | 4% | 2.7% | 2.7% | 3% | 1.8% | 0.99% | 0.99% | 0.55% | 0.54% | 0.36% |
| Jul 2026 | 22.3% | 20.3% | 20.3% | 14.2% | 5% | 4.1% | 2.7% | 2.7% | 3.1% | 1.8% | 1% | 0.82% | 0.58% | 0.55% | 0.37% |
| Aug 2026 | 24% | 16.1% | 19.8% | 16.7% | 4.9% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.98% | 0.66% | 0.53% | 0.44% |
| Sep 2026 | 24.1% | 17.8% | 17.8% | 15.3% | 5.4% | 4.4% | 2.9% | 2.9% | 2.9% | 2% | 1.3% | 1.1% | 0.87% | 0.59% | 0.48% |
How has the Bendigo Bank and Great Southern Bank comparison changed over the last 12 months?
3 findings
- Bendigo Bank was ahead of Great Southern Bank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bendigo Bank’s share of searches among banks in Australia moved from 4.3% to 4.4%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Great Southern Bank’s share of searches among banks in Australia moved from 1.6% to 2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for Australia banks in September 2026?
2 changes
In September 2026, St.George overtook Bendigo Bank to rank 5th among banks in Australia, with 5.4% of the searches.
Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bendigo Bank’s and Great Southern Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bendigo Bank
1 branded search term
- bendigo bank
Great Southern Bank
1 branded search term
- great southern bank
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