Bearpaw vs Jumbo Ugg:Which is more popular?
In September 2026, Jumbo Ugg had more branded searches than Bearpaw among sheepskin and ugg boot brands in Australia. Jumbo Ugg had about 320 branded searches, while Bearpaw had 90. Jumbo Ugg made up 1.2% of all sheepskin and ugg boot brand searches we track, and Bearpaw accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, neither Bearpaw nor Jumbo Ugg appeared in any of the five answers.
Who do people search for more?
Jumbo Ugg, about 4 searches for every 1 for Bearpaw
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bearpaw nor Jumbo Ugg showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ugg Australia Since 19742 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UGG Express1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Australia Luxe Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jumbo Ugg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bearpaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sheepskin and ugg boot brands
5 answers
Asked ChatGPT
“Which ugg boots should I buy in Australia?”
Asked ChatGPT
“What are the best Australian made ugg boot brands?”
Asked ChatGPT
“What are the best ugg slippers?”
- 1UGG
- 1
Searched Google, AI Overview
“ugg boots”
Searched Google, AI Overview
“ugg slippers”
- 1UGG
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Bearpaw or Jumbo Ugg more popular in search?
This chart shows how often people search Google for Bearpaw and Jumbo Ugg by name. Each line represents a brand's share of searches for all ten sheepskin and ugg boot brands we track, month by month, from searches in Australia.
Share of searches by month for Jumbo Ugg, Bearpaw. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG Express | UGG | Ugg Australia Since 1974 | EMU Australia | Ozwear | Australia Luxe Collective | Jumbo Ugg | Mou | Bearpaw | Yellow Earth |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 24.9% | 14.3% | 9.7% | 7.8% | 0.55% | 1.9% | 0.46% | 0.46% | 0.29% |
| Nov 2025 | 34.6% | 31% | 18.9% | 6.9% | 5.5% | 0.4% | 1.7% | 0.33% | 0.33% | 0.27% |
| Dec 2025 | 42.2% | 29.4% | 15.4% | 5.7% | 4.6% | 0.49% | 1.4% | 0.4% | 0.27% | 0.27% |
| Jan 2026 | 41.3% | 25.5% | 18.4% | 6.9% | 4.5% | 1.1% | 1.3% | 0.39% | 0.39% | 0.25% |
| Feb 2026 | 42.8% | 22.5% | 19.1% | 8.8% | 3.5% | 0.92% | 1.1% | 0.5% | 0.39% | 0.32% |
| Mar 2026 | 36.5% | 24.4% | 19.9% | 11.4% | 4.8% | 0.79% | 0.97% | 0.33% | 0.42% | 0.42% |
| Apr 2026 | 35.9% | 21.5% | 19.6% | 9.7% | 10.7% | 0.63% | 0.95% | 0.34% | 0.28% | 0.42% |
| May 2026 | 40.2% | 19% | 18% | 10.8% | 9.8% | 0.39% | 0.88% | 0.31% | 0.16% | 0.47% |
| Jun 2026 | 37.6% | 18% | 20.5% | 10.2% | 11.2% | 0.36% | 1% | 0.29% | 0.19% | 0.66% |
| Jul 2026 | 36.7% | 21.3% | 20.1% | 9.9% | 8.9% | 0.97% | 0.97% | 0.34% | 0.22% | 0.53% |
| Aug 2026 | 42.5% | 22.6% | 15.5% | 9.2% | 6.8% | 1.4% | 0.92% | 0.4% | 0.26% | 0.4% |
| Sep 2026 | 38% | 21.6% | 16.9% | 11.5% | 7.3% | 2.3% | 1.2% | 0.54% | 0.35% | 0.35% |
How has the Bearpaw and Jumbo Ugg comparison changed over the last 12 months?
3 findings
- Jumbo Ugg was ahead of Bearpaw in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bearpaw’s share of searches among sheepskin and ugg boot brands in Australia moved from 0.46% to 0.35%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, Jumbo Ugg’s share of searches among sheepskin and ugg boot brands in Australia moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 590 to 320.
How did search popularity change for Australia sheepskin and ugg boot brands in September 2026?
2 changes
In September 2026, Bearpaw rose from 10th to 9th among sheepskin and ugg boot brands in Australia.
Estimated monthly branded searches for Jumbo Ugg in Australia fell 45.8% over 12 measured months, from 590 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bearpaw’s and Jumbo Ugg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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