Babylove vs Pampers:Which is more popular?
In September 2026, Babylove had more branded searches than Pampers among nappy brands in Australia. Babylove had about 5,400 branded searches, while Pampers had 2,400. Babylove made up 12% of all nappy brand searches we track, and Pampers accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about nappy brands, Pampers appeared in one of the five answers and Babylove in none.
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Top nappy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pampers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Babylove did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Huggies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rascals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tooshies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pampers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Babylove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nappy brands
5 answers
Asked ChatGPT
“What are the best nappies in Australia?”
Asked ChatGPT
“Which nappy brand is best for newborns in Australia?”
Asked ChatGPT
“Which nappies are best value in Australia?”
Searched Google, AI Overview
“nappies”
Searched Google, AI Overview
“best nappies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Babylove or Pampers more popular in search?
This chart shows how often people search Google for Babylove and Pampers by name. Each line represents a brand's share of searches for all five nappy brands we track, month by month, from searches in Australia.
Share of searches by month for Babylove, Pampers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huggies | Rascals | Tooshies | Babylove | Pampers |
|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 32.1% | 14.6% | 11.7% | 9.5% |
| Nov 2025 | 34.1% | 27.9% | 15.5% | 12.4% | 10.1% |
| Dec 2025 | 32.1% | 26.3% | 15.6% | 14.3% | 11.7% |
| Jan 2026 | 34.1% | 27.9% | 15.5% | 12.4% | 10.1% |
| Feb 2026 | 30.4% | 30.4% | 16.9% | 13.5% | 8.9% |
| Mar 2026 | 32.9% | 26.9% | 18.5% | 12% | 9.8% |
| Apr 2026 | 34.1% | 27.9% | 15.5% | 12.4% | 10.1% |
| May 2026 | 34.1% | 27.9% | 15.5% | 12.4% | 10.1% |
| Jun 2026 | 33.1% | 27% | 18.6% | 14.8% | 6.6% |
| Jul 2026 | 33.5% | 27.4% | 18.8% | 15% | 5.3% |
| Aug 2026 | 31.2% | 25.5% | 24.5% | 13.9% | 4.9% |
| Sep 2026 | 33% | 26.9% | 22.7% | 12% | 5.3% |
How has the Babylove and Pampers comparison changed over the last 12 months?
3 findings
- Babylove was ahead of Pampers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Babylove’s share of searches among nappy brands in Australia moved from 11.7% to 12%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Pampers’ share of searches among nappy brands in Australia moved from 9.5% to 5.3%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for Australia nappy brands in September 2026?
2 changes
In September 2026, Babylove lost share of searches among nappy brands in Australia, from 13.9% to 12%.
Estimated monthly branded searches for Pampers in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Babylove’s and Pampers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nappy brands
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