Huggies vs Pampers:Which is more popular?
In September 2026, Huggies had more branded searches than Pampers among nappy brands in Australia. Huggies had about 14,800 branded searches, while Pampers had 2,400. Huggies made up 33% of all nappy brand searches we track, and Pampers accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about nappy brands, Huggies appeared in all five answers and Pampers in one. Huggies was mentioned before Pampers in every answer.
Who do people search for more?
Huggies, about 6 searches for every 1 for Pampers
Who does AI mention more?
Huggies, mentioned in every answer we collected
Who does AI recommend more?
Huggies, named ahead of Pampers in every answer
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Top nappy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huggies appeared in all five answers. Pampers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Huggies was listed before Pampers in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Huggies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rascals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tooshies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pampers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Babylove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nappy brands
5 answers
Asked ChatGPT
“What are the best nappies in Australia?”
Asked ChatGPT
“Which nappy brand is best for newborns in Australia?”
Asked ChatGPT
“Which nappies are best value in Australia?”
Searched Google, AI Overview
“nappies”
Searched Google, AI Overview
“best nappies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Huggies or Pampers more popular in search?
This chart shows how often people search Google for Huggies and Pampers by name. Each line represents a brand's share of searches for all five nappy brands we track, month by month, from searches in Australia.
Share of searches by month for Huggies, Pampers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huggies | Rascals | Tooshies | Babylove | Pampers |
|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 32.1% | 14.6% | 11.7% | 9.5% |
| Nov 2025 | 34.1% | 27.9% | 15.5% | 12.4% | 10.1% |
| Dec 2025 | 32.1% | 26.3% | 15.6% | 14.3% | 11.7% |
| Jan 2026 | 34.1% | 27.9% | 15.5% | 12.4% | 10.1% |
| Feb 2026 | 30.4% | 30.4% | 16.9% | 13.5% | 8.9% |
| Mar 2026 | 32.9% | 26.9% | 18.5% | 12% | 9.8% |
| Apr 2026 | 34.1% | 27.9% | 15.5% | 12.4% | 10.1% |
| May 2026 | 34.1% | 27.9% | 15.5% | 12.4% | 10.1% |
| Jun 2026 | 33.1% | 27% | 18.6% | 14.8% | 6.6% |
| Jul 2026 | 33.5% | 27.4% | 18.8% | 15% | 5.3% |
| Aug 2026 | 31.2% | 25.5% | 24.5% | 13.9% | 4.9% |
| Sep 2026 | 33% | 26.9% | 22.7% | 12% | 5.3% |
How has the Huggies and Pampers comparison changed over the last 12 months?
3 findings
- Huggies was ahead of Pampers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huggies’ share of searches among nappy brands in Australia moved from 32.1% to 33%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Pampers’ share of searches among nappy brands in Australia moved from 9.5% to 5.3%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for Australia nappy brands in September 2026?
2 changes
In September 2026, Huggies gained share of searches among nappy brands in Australia, from 31.2% to 33%.
Estimated monthly branded searches for Pampers in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Huggies’ and Pampers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nappy brands
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