BaByliss vs VS Sassoon:Which is more popular?
In September 2026, BaByliss and VS Sassoon were level in searches among hair styling tool brands in Australia, with an estimated 1.9K branded searches each, at 0.97% of the total each. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, VS Sassoon appeared in two of the five answers and BaByliss in none.
Who do people search for more?
BaByliss and VS Sassoon are searched for about as often as each other.
Who does AI mention more?
VS Sassoon, mentioned in 2 of 5 answers, BaByliss in 0
Who does AI recommend more?
VS Sassoon, the only one of the two named
Follow BaByliss vs VS Sassoon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hair styling tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, VS Sassoon was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. BaByliss did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ghd1st
Remington2nd
Dyson3rd- VS Sassoon4th
Cloud Nine5th
Silver Bullet6th
Shark Beauty7th
Mermade Hair–
BaByliss–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VS Sassoon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shark Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloud Nine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Silver Bullet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mermade Hair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair styling tool brands
5 answers
Asked ChatGPT
“What's the best hair straightener in Australia?”
Asked ChatGPT
“Which hair dryer is best for frizzy hair?”
Asked ChatGPT
“Which hair styling tool is best for curls?”
Searched Google, AI Overview
“hair straightener”
Searched Google, AI Overview
“hair dryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is BaByliss or VS Sassoon more popular in search?
This chart shows how often people search Google for BaByliss and VS Sassoon by name. Each line represents a brand's share of searches for all nine hair styling tool brands we track, month by month, from searches in Australia.
Share of searches by month for BaByliss, VS Sassoon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | ghd | Shark Beauty | Remington | Cloud Nine | Mermade Hair | BaByliss | VS Sassoon | Silver Bullet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 15.4% | 10.3% | 1.3% | 1.7% | 2% | 0.88% | 1.1% | 0.6% |
| Nov 2025 | 68.1% | 12.2% | 12.2% | 1.1% | 2% | 2.4% | 0.59% | 0.72% | 0.59% |
| Dec 2025 | 68.4% | 12.3% | 12.3% | 1.3% | 1.6% | 2% | 0.58% | 0.88% | 0.58% |
| Jan 2026 | 67.8% | 14.9% | 9.9% | 1.6% | 1.3% | 2% | 0.88% | 1% | 0.55% |
| Feb 2026 | 62.6% | 20.5% | 9.2% | 1.5% | 1.8% | 1.8% | 0.99% | 0.99% | 0.62% |
| Mar 2026 | 62.5% | 22.1% | 8.1% | 1.6% | 1.6% | 1.6% | 1% | 0.87% | 0.71% |
| Apr 2026 | 63.6% | 19.6% | 8.8% | 1.7% | 1.7% | 1.7% | 0.95% | 1.1% | 0.77% |
| May 2026 | 64.3% | 18.6% | 8.3% | 2% | 1.6% | 2.5% | 0.9% | 1.1% | 0.73% |
| Jun 2026 | 66.9% | 16.9% | 9.2% | 1.8% | 0.97% | 1.5% | 0.97% | 0.97% | 0.66% |
| Jul 2026 | 65.5% | 16.5% | 11.1% | 1.8% | 1.2% | 1.2% | 0.95% | 0.95% | 0.8% |
| Aug 2026 | 64% | 19.8% | 8.8% | 2.1% | 1.2% | 1.2% | 0.93% | 1.2% | 0.78% |
| Sep 2026 | 66.8% | 16.9% | 9.2% | 1.8% | 1.2% | 1.2% | 0.97% | 0.97% | 0.82% |
How has the BaByliss and VS Sassoon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: BaByliss took it in March 2026, VS Sassoon took it in April 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among hair styling tool brands in Australia moved from 0.88% to 0.97%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, VS Sassoon’s share of searches among hair styling tool brands in Australia moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia hair styling tool brands in September 2026?
2 changes
In September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia.
In September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BaByliss’ and VS Sassoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BaByliss
1 branded search term
- babyliss
VS Sassoon
1 branded search term
- vs sassoon
Other head-to-heads among hair styling tool brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.