Brandwave

BaByliss vs ghd:Which is more popular?

In September 2026, ghd had more branded searches than BaByliss among hair styling tool brands in Australia. ghd had about 33,100 branded searches, while BaByliss had 1,900. ghd made up 16.9% of all hair styling tool brand searches we track, and BaByliss accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, ghd appeared in all five answers and BaByliss in none.

Among hair styling tool brands in Australia in September 2026

Who do people search for more?

ghd, about 17 searches for every 1 for BaByliss

ghd 33.1K searchesBaByliss 1.9K searches

Who does AI mention more?

ghd, mentioned in every answer we collected

ghd in 5 of 5BaByliss in 0 of 5

Who does AI recommend more?

ghd, the only one of the two named

ghd first in 5BaByliss never named

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. Remington2nd
  3. Dyson3rd
  4. VS Sassoon4th
  5. Cloud Nine5th
  6. Silver Bullet6th
  7. Shark Beauty7th
  8. Mermade Hair–
  9. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VS Sassoon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Bullet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mermade Hair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is BaByliss or ghd more popular in search?

This chart shows how often people search Google for BaByliss and ghd by name. Each line represents a brand's share of searches for all nine hair styling tool brands we track, month by month, from searches in Australia.

BaByliss and ghd among hair styling tool brands in Australia, by month

Share of searches by month for ghd, BaByliss. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdShark BeautyRemingtonCloud NineMermade HairBaBylissVS SassoonSilver Bullet
Oct 202566.6%15.4%10.3%1.3%1.7%2%0.88%1.1%0.6%
Nov 202568.1%12.2%12.2%1.1%2%2.4%0.59%0.72%0.59%
Dec 202568.4%12.3%12.3%1.3%1.6%2%0.58%0.88%0.58%
Jan 202667.8%14.9%9.9%1.6%1.3%2%0.88%1%0.55%
Feb 202662.6%20.5%9.2%1.5%1.8%1.8%0.99%0.99%0.62%
Mar 202662.5%22.1%8.1%1.6%1.6%1.6%1%0.87%0.71%
Apr 202663.6%19.6%8.8%1.7%1.7%1.7%0.95%1.1%0.77%
May 202664.3%18.6%8.3%2%1.6%2.5%0.9%1.1%0.73%
Jun 202666.9%16.9%9.2%1.8%0.97%1.5%0.97%0.97%0.66%
Jul 202665.5%16.5%11.1%1.8%1.2%1.2%0.95%0.95%0.8%
Aug 202664%19.8%8.8%2.1%1.2%1.2%0.93%1.2%0.78%
Sep 202666.8%16.9%9.2%1.8%1.2%1.2%0.97%0.97%0.82%

How has the BaByliss and ghd comparison changed over the last 12 months?

3 findings
  • ghd was ahead of BaByliss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among hair styling tool brands in Australia moved from 0.88% to 0.97%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in Australia moved from 15.4% to 16.9%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for Australia hair styling tool brands in September 2026?

2 changes

  1. In September 2026, ghd lost share of searches among hair styling tool brands in Australia, from 19.8% to 16.9%.

  2. In September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

1 branded search term

  • babyliss

ghd

1 branded search term

  • ghd

How the Brand Demand Index is measured

Other head-to-heads among hair styling tool brands

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