Brandwave

Aussie Broadband vs Exetel:Which is more popular?

In September 2026, Aussie Broadband had more branded searches than Exetel among NBN providers in Australia. Aussie Broadband had about 165,000 branded searches, while Exetel had 27,100. Aussie Broadband made up 26.2% of all NBN provider searches we track, and Exetel accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about NBN providers, Aussie Broadband appeared in four of the five answers and Exetel in two. Aussie Broadband was mentioned before Exetel in four out of five answers.

Among NBN providers in Australia in September 2026

Who do people search for more?

Aussie Broadband, about 6 searches for every 1 for Exetel

Aussie Broadband 165K searchesExetel 27.1K searches

Who does AI mention more?

Aussie Broadband, mentioned in 4 of 5 answers, Exetel in 2

Aussie Broadband in 4 of 5Exetel in 2 of 5

Who does AI recommend more?

Aussie Broadband, named ahead of Exetel in 4 of 5 answers

Aussie Broadband first in 4Exetel first in 1

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Top NBN providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aussie Broadband was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Exetel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aussie Broadband was listed before Exetel in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aussie Broadband1st
  2. Superloop2nd
  3. Dodo3rd
  4. Exetel4th
  5. Belong5th
  6. Leaptel6th
  7. Telstra7th
  8. SpinTel8th
  9. Optus9th
  10. TPG10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aussie Broadband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Superloop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dodo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Telstra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Exetel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leaptel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SpinTel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TPG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about NBN providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Aussie Broadband or Exetel more popular in search?

This chart shows how often people search Google for Aussie Broadband and Exetel by name. Each line represents a brand's share of searches for all 12 NBN providers we track, month by month, from searches in Australia.

Aussie Broadband and Exetel among NBN providers in Australia, by month

Share of searches by month for Aussie Broadband, Exetel. The figures are in the table below the chart.

View monthly share of searches table
MonthAussie BroadbandTPGiiNetSuperloopDodoExetelLeaptelSpinTelTelstraOptusTangerineBelong
Oct 202527.7%18.6%15.2%12.5%4.6%5.6%5.6%4.6%2.5%2%0.74%0.4%
Nov 202527.8%18.7%15.2%15.2%4.6%4.6%4.6%3.7%2.5%2%0.75%0.4%
Dec 202526.5%17.6%17.6%14.5%4.3%4.3%5.3%4.3%2.4%1.9%0.71%0.38%
Jan 202629.5%16.1%16.1%13.3%4.9%4.9%4.9%4.9%2.2%2.2%0.79%0.43%
Feb 202626.5%17.7%17.7%14.6%5.3%4.4%4.4%3.6%2.4%2.4%0.71%0.47%
Mar 202629.6%16.2%16.2%16.2%4%4%4.9%3.3%2.2%1.8%1.2%0.43%
Apr 202626.2%17.5%17.5%14.4%4.3%4.3%5.3%4.3%2.4%2.4%1%0.46%
May 202628.5%15.6%15.6%15.6%4.7%4.7%5.7%3.8%2.1%2.1%1.1%0.51%
Jun 202627.2%18.3%14.9%14.9%4.5%5.5%5.5%3.7%2%2%1.1%0.39%
Jul 202629.5%16.1%13.3%16.1%4.9%4.9%5.9%4%1.8%2.2%0.97%0.35%
Aug 202624.9%24.9%13.6%13.6%5%4.1%5%4.1%1.8%1.8%0.81%0.36%
Sep 202626.2%21.5%14.4%14.4%5.3%4.3%4.3%4.3%2.4%1.9%0.57%0.46%

How has the Aussie Broadband and Exetel comparison changed over the last 12 months?

3 findings
  • Aussie Broadband was ahead of Exetel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aussie Broadband’s share of searches among NBN providers in Australia moved from 27.7% to 26.2%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Exetel’s share of searches among NBN providers in Australia moved from 5.6% to 4.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

How did search popularity change for Australia NBN providers in September 2026?

2 changes

  1. In September 2026, Aussie Broadband gained share of searches among NBN providers in Australia, from 24.9% to 26.2%.

  2. In September 2026, Exetel rose from 7th to 6th among NBN providers in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aussie Broadband’s and Exetel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aussie Broadband

1 branded search term

  • aussie broadband

Exetel

1 branded search term

  • exetel

How the Brand Demand Index is measured

Other head-to-heads among NBN providers

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