ASOS vs Meshki:Which is more popular?
In September 2026, ASOS and Meshki were level in searches among online fashion retailers in Australia, with an estimated 135K branded searches each, at 3.9% of the total each. When we asked ChatGPT and Google AI Overviews about online fashion retailers, ASOS appeared in three of the four answers and Meshki in one. ASOS was mentioned before Meshki in three out of four answers.
Who do people search for more?
ASOS and Meshki are searched for about as often as each other.
Who does AI mention more?
ASOS, mentioned in 3 of 4 answers, Meshki in 1
Who does AI recommend more?
ASOS, named ahead of Meshki in 3 of 4 answers
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Top online fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ASOS was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Meshki was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. ASOS was listed before Meshki in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Iconic1st
Cotton On2nd- ASOS3rd
Country Road4th
Uniqlo5th
Dissh6th
Aje7th
White Fox Boutique8th
Princess Polly9th- +2 more
Meshki12th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Iconic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Uniqlo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Country Road3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ASOS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cotton On2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dissh2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aje2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Showpo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Princess Polly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Meshki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about online fashion retailers
4 answers
Asked ChatGPT
“Where should I shop for clothes online in Australia?”
Asked ChatGPT
“What are the best online fashion stores in Australia?”
Asked ChatGPT
“What's the best Australian online store for women's dresses?”
Searched Google, AI Overview
“womens clothing online”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“online clothing stores”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is ASOS or Meshki more popular in search?
This chart shows how often people search Google for ASOS and Meshki by name. Each line represents a brand's share of searches for all 13 online fashion retailers we track, month by month, from searches in Australia.
Share of searches by month for ASOS, Meshki. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Uniqlo | Country Road | Princess Polly | The Iconic | Dissh | Aje | ASOS | Meshki | Showpo | Beginning Boutique | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 11.9% | 9.7% | 11.9% | 4.4% | 3.6% | 4.4% | 3.6% | 4.4% | 2.4% | 2% | 0.88% |
| Nov 2025 | 25.1% | 13.8% | 13.8% | 9.2% | 13.8% | 5.1% | 4.1% | 3.4% | 3.4% | 3.4% | 2.8% | 1.2% | 0.83% |
| Dec 2025 | 29.6% | 16.3% | 16.3% | 7.3% | 10.9% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% | 2.2% | 0.98% | 0.66% |
| Jan 2026 | 26.3% | 17.6% | 11.7% | 7.9% | 11.7% | 5.3% | 3.5% | 4.3% | 3.5% | 2.9% | 2.9% | 1.6% | 0.87% |
| Feb 2026 | 22.9% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 0.92% |
| Mar 2026 | 27.4% | 18.5% | 12.3% | 8.3% | 10.1% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 2.5% | 1.4% | 0.91% |
| Apr 2026 | 23.5% | 19.2% | 15.7% | 8.6% | 10.5% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.7% | 1.4% | 0.77% |
| May 2026 | 22.2% | 22.2% | 14.9% | 8.1% | 9.9% | 4.5% | 3.6% | 3.6% | 3.6% | 3% | 2% | 1.3% | 0.89% |
| Jun 2026 | 24.2% | 19.8% | 13.3% | 8.9% | 10.8% | 4% | 4% | 4% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% |
| Jul 2026 | 21.2% | 21.2% | 11.6% | 9.5% | 11.6% | 4.3% | 3.5% | 5.2% | 3.5% | 3.5% | 2.3% | 1.6% | 1% |
| Aug 2026 | 22.8% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Sep 2026 | 24% | 16% | 13.1% | 10.7% | 10.7% | 4.8% | 3.9% | 3.9% | 3.9% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the ASOS and Meshki comparison changed over the last 12 months?
3 findings
- ASOS was ahead of Meshki in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASOS’s share of searches among online fashion retailers in Australia moved from 4.4% to 3.9%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Meshki’s share of searches among online fashion retailers in Australia moved from 3.6% to 3.9%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for Australia online fashion retailers in September 2026?
2 changes
In September 2026, ASOS lost share of searches among online fashion retailers in Australia, from 4.6% to 3.9%.
Meshki’s share of searches among online fashion retailers in Australia has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASOS’s and Meshki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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