Brandwave

Arms of Eve vs Swarovski:Which is more popular?

In September 2026, Swarovski had more branded searches than Arms of Eve among jewellery brands in Australia. Swarovski had about 135,000 branded searches, while Arms of Eve had 40,500. Swarovski made up 31.1% of all jewellery brand searches we track, and Arms of Eve accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Arms of Eve and Swarovski each appeared in two of the five answers. Arms of Eve and Swarovski were each mentioned first in two of the four answers.

Among jewellery brands in Australia in September 2026

Who do people search for more?

Swarovski, about 3 searches for every 1 for Arms of Eve

Swarovski 135K searchesArms of Eve 40.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Arms of Eve in 2 of 5Swarovski in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Arms of Eve first in 2Swarovski first in 2

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arms of Eve was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swarovski was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Arms of Eve and Swarovski were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. By Charlotte1st
  2. Temple of the Sun2nd
  3. Sarah & Sebastian3rd
  4. Mejuri4th
  5. Cushla Whiting5th
  6. Swarovski6th
  7. Pandora7th
  8. Arms of Eve8th
  9. Tiffany & Co.9th
  10. Natasha Schweitzer–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tiffany & Co.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • By Charlotte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple of the Sun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arms of Eve2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sarah & Sebastian2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mejuri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cushla Whiting2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Natasha Schweitzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Arms of Eve or Swarovski more popular in search?

This chart shows how often people search Google for Arms of Eve and Swarovski by name. Each line represents a brand's share of searches for all 12 jewellery brands we track, month by month, from searches in Australia.

Arms of Eve and Swarovski among jewellery brands in Australia, by month

Share of searches by month for Swarovski, Arms of Eve. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiTiffany & Co.By CharlotteArms of EveSarah & SebastianPandoraMejuriNatasha SchweitzerTemple of the SunLucy FolkThomas SaboCushla Whiting
Oct 202533.6%15.1%12.3%8.3%10.1%8.8%4.5%1.7%2%2%1.3%0.33%
Nov 202533%12.1%14.7%12.1%8.1%8.6%5.4%1.3%1.6%1.3%1.3%0.25%
Dec 202537.6%13.7%11.3%9.2%9.2%9.4%3.4%1.2%1.8%1.5%1.2%0.2%
Jan 202633.8%15.2%12.4%8.3%12.4%7.2%3.7%1.7%2%1.7%1.4%0.33%
Feb 202636.3%16.3%10.9%7.3%10.9%7.7%4%1.5%1.8%1.8%1.2%0.35%
Mar 202630.9%17%13.9%9.3%11.3%6.6%4.1%1.9%1.9%1.5%1.2%0.37%
Apr 202630.4%16.7%13.6%9.1%11.1%7.6%5%1.8%1.8%1.5%0.99%0.36%
May 202635.1%15.7%12.9%7%10.5%7.9%4.7%1.7%1.7%1.4%0.94%0.34%
Jun 202635.6%16%13.1%8.7%8.7%7.6%3.9%1.4%2.1%1.4%0.95%0.35%
Jul 202632.4%17.7%11.9%7.9%9.7%8.4%5.3%1.9%1.9%1.1%1.3%0.38%
Aug 202629.6%16.2%13.2%8.9%10.8%9%5.9%1.8%1.8%1.2%1.2%0.42%
Sep 202631.1%17%13.9%9.3%9.3%8.5%4.2%1.9%1.9%1.2%1.2%0.37%

How has the Arms of Eve and Swarovski comparison changed over the last 12 months?

3 findings
  • Swarovski was ahead of Arms of Eve in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arms of Eve’s share of searches among jewellery brands in Australia moved from 8.3% to 9.3%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands in Australia moved from 33.6% to 31.1%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for Australia jewellery brands in September 2026?

2 changes

  1. In September 2026, Swarovski gained share of searches among jewellery brands in Australia, from 29.6% to 31.1%.

  2. In September 2026, Arms of Eve rose from 6th to 4th among jewellery brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arms of Eve’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arms of Eve

1 branded search term

  • arms of eve

Swarovski

1 branded search term

  • swarovski

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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