Arms of Eve vs Pandora:Which is more popular?
In September 2026, Arms of Eve had more branded searches than Pandora among jewellery brands in Australia. Arms of Eve had about 40,500 branded searches, while Pandora had 37,000. Arms of Eve made up 9.3% of all jewellery brand searches we track, and Pandora accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Arms of Eve appeared in two of the five answers and Pandora in one. Arms of Eve was mentioned before Pandora in two out of three answers that named either.
Who do people search for more?
Arms of Eve, about 9% more searches than Pandora
Who does AI mention more?
Arms of Eve, mentioned in 2 of 5 answers, Pandora in 1
Who does AI recommend more?
Arms of Eve, named ahead of Pandora in 2 of 3 answers
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Top jewellery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arms of Eve was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pandora was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arms of Eve was listed before Pandora in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tiffany & Co.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
By Charlotte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Temple of the Sun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swarovski2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Arms of Eve2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sarah & Sebastian2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mejuri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cushla Whiting2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pandora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Natasha Schweitzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery brands
5 answers
Asked ChatGPT
“Which jewellery brand should I buy from in Australia?”
Asked ChatGPT
“What are the best jewellery brands in Australia?”
Asked ChatGPT
“Which jewellery brand makes a good gift?”
Searched Google, AI Overview
“jewellery”
Searched Google, AI Overview
“jewellery brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Arms of Eve or Pandora more popular in search?
This chart shows how often people search Google for Arms of Eve and Pandora by name. Each line represents a brand's share of searches for all 12 jewellery brands we track, month by month, from searches in Australia.
Share of searches by month for Arms of Eve, Pandora. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Tiffany & Co. | By Charlotte | Arms of Eve | Sarah & Sebastian | Pandora | Mejuri | Natasha Schweitzer | Temple of the Sun | Lucy Folk | Thomas Sabo | Cushla Whiting |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 15.1% | 12.3% | 8.3% | 10.1% | 8.8% | 4.5% | 1.7% | 2% | 2% | 1.3% | 0.33% |
| Nov 2025 | 33% | 12.1% | 14.7% | 12.1% | 8.1% | 8.6% | 5.4% | 1.3% | 1.6% | 1.3% | 1.3% | 0.25% |
| Dec 2025 | 37.6% | 13.7% | 11.3% | 9.2% | 9.2% | 9.4% | 3.4% | 1.2% | 1.8% | 1.5% | 1.2% | 0.2% |
| Jan 2026 | 33.8% | 15.2% | 12.4% | 8.3% | 12.4% | 7.2% | 3.7% | 1.7% | 2% | 1.7% | 1.4% | 0.33% |
| Feb 2026 | 36.3% | 16.3% | 10.9% | 7.3% | 10.9% | 7.7% | 4% | 1.5% | 1.8% | 1.8% | 1.2% | 0.35% |
| Mar 2026 | 30.9% | 17% | 13.9% | 9.3% | 11.3% | 6.6% | 4.1% | 1.9% | 1.9% | 1.5% | 1.2% | 0.37% |
| Apr 2026 | 30.4% | 16.7% | 13.6% | 9.1% | 11.1% | 7.6% | 5% | 1.8% | 1.8% | 1.5% | 0.99% | 0.36% |
| May 2026 | 35.1% | 15.7% | 12.9% | 7% | 10.5% | 7.9% | 4.7% | 1.7% | 1.7% | 1.4% | 0.94% | 0.34% |
| Jun 2026 | 35.6% | 16% | 13.1% | 8.7% | 8.7% | 7.6% | 3.9% | 1.4% | 2.1% | 1.4% | 0.95% | 0.35% |
| Jul 2026 | 32.4% | 17.7% | 11.9% | 7.9% | 9.7% | 8.4% | 5.3% | 1.9% | 1.9% | 1.1% | 1.3% | 0.38% |
| Aug 2026 | 29.6% | 16.2% | 13.2% | 8.9% | 10.8% | 9% | 5.9% | 1.8% | 1.8% | 1.2% | 1.2% | 0.42% |
| Sep 2026 | 31.1% | 17% | 13.9% | 9.3% | 9.3% | 8.5% | 4.2% | 1.9% | 1.9% | 1.2% | 1.2% | 0.37% |
How has the Arms of Eve and Pandora comparison changed over the last 12 months?
3 findings
- The lead changed hands 9 times in the 12 months ending September 2026: Arms of Eve took it in November 2025, Pandora took it in December 2025, Arms of Eve took it in January 2026, Pandora took it in February 2026, Arms of Eve took it in March 2026, Pandora took it in May 2026, Arms of Eve took it in June 2026, Pandora took it in July 2026, Arms of Eve took it in September 2026.
- Across the 12 months ending September 2026, Arms of Eve’s share of searches among jewellery brands in Australia moved from 8.3% to 9.3%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in Australia moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 43K to 37K.
How did search popularity change for Australia jewellery brands in September 2026?
2 changes
In September 2026, Arms of Eve rose from 6th to 4th among jewellery brands in Australia.
In September 2026, Pandora fell from 5th to 6th among jewellery brands in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Arms of Eve’s and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arms of Eve
1 branded search term
- arms of eve
Pandora
2 branded search terms
- pandora bracelet
- pandora jewellery
Other head-to-heads among jewellery brands
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