Aquamax vs Reclaim Energy:Which is more popular?
In September 2026, Reclaim Energy had more branded searches than Aquamax among hot water system brands in Australia. Reclaim Energy had about 2,080 branded searches, while Aquamax had 1,900. Reclaim Energy made up 11% of all hot water system brand searches we track, and Aquamax accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about hot water system brands, Reclaim Energy appeared in two of the five answers and Aquamax in none.
Who do people search for more?
Reclaim Energy, about 9% more searches than Aquamax
Who does AI mention more?
Reclaim Energy, mentioned in 2 of 5 answers, Aquamax in 0
Who does AI recommend more?
Reclaim Energy, the only one of the two named
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Top hot water system brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reclaim Energy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aquamax did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
iStore1st
Rheem2nd
Reclaim Energy3rd- Dux4th
Rinnai5th
Stiebel Eltron6th
Aquamax–- SandenTherm–
Thermann–
Apricus–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rheem4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iStore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reclaim Energy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rinnai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stiebel Eltron1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aquamax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- SandenTherm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thermann0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apricus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hot water system brands
5 answers
Asked ChatGPT
“What's the best hot water system in Australia?”
Asked ChatGPT
“Which heat pump hot water system should I buy?”
Asked ChatGPT
“Is gas or electric hot water better, and which brand?”
Searched Google, AI Overview
“hot water system”
Searched Google, AI Overview
“heat pump hot water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Aquamax or Reclaim Energy more popular in search?
This chart shows how often people search Google for Aquamax and Reclaim Energy by name. Each line represents a brand's share of searches for all ten hot water system brands we track, month by month, from searches in Australia.
Share of searches by month for Reclaim Energy, Aquamax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rheem | Dux | iStore | Reclaim Energy | Aquamax | Stiebel Eltron | Rinnai | SandenTherm | Thermann | Apricus |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.9% | 19.2% | 12.1% | 10.4% | 1.1% | 7.9% | 10% | 3.7% | 2.5% | 12.1% |
| Nov 2025 | 21.5% | 19.8% | 10.3% | 10.7% | 0.91% | 8.2% | 10.3% | 3.1% | 2.5% | 12.5% |
| Dec 2025 | 17.3% | 31.8% | 8.1% | 7.2% | 0.89% | 6.8% | 8.1% | 2.5% | 2% | 15.3% |
| Jan 2026 | 18.9% | 18.1% | 8.8% | 10.1% | 1.5% | 7.4% | 8.8% | 3.3% | 2.7% | 20.4% |
| Feb 2026 | 20.5% | 18.5% | 11.7% | 10.7% | 1.6% | 7.8% | 9.3% | 3.5% | 2.3% | 14.2% |
| Mar 2026 | 22.5% | 15.3% | 13.1% | 11.2% | 1.8% | 8.6% | 8.6% | 3.2% | 2.7% | 13.1% |
| Apr 2026 | 23.4% | 15.9% | 13.6% | 11.1% | 1.5% | 7.5% | 8.9% | 4.1% | 2.8% | 11.2% |
| May 2026 | 28.8% | 18.4% | 11.3% | 11.7% | 1.5% | 9% | 9% | 4.1% | 2.8% | 3.4% |
| Jun 2026 | 27.3% | 16.9% | 12.9% | 13.3% | 1.7% | 10.7% | 8.5% | 3.9% | 2.6% | 2.1% |
| Jul 2026 | 26.3% | 16.8% | 14.9% | 12.8% | 2% | 9.8% | 8.2% | 3.7% | 3% | 2.5% |
| Aug 2026 | 24.5% | 18.1% | 17.2% | 14.3% | 1.9% | 9.1% | 6.2% | 3.4% | 2.8% | 2.3% |
| Sep 2026 | 22.3% | 20.7% | 12.7% | 11% | 10.1% | 10.1% | 5.3% | 3.1% | 2.5% | 2.1% |
How has the Aquamax and Reclaim Energy comparison changed over the last 12 months?
3 findings
- Reclaim Energy was ahead of Aquamax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aquamax’s share of searches among hot water system brands in Australia moved from 1.1% to 10.1%, and its estimated monthly branded searches moved from 260 to 1.9K.
- Across the 12 months ending September 2026, Reclaim Energy’s share of searches among hot water system brands in Australia moved from 10.4% to 11%, and its estimated monthly branded searches moved from 2.5K to 2.1K.
How did search popularity change for Australia hot water system brands in September 2026?
2 changes

In September 2026, Aquamax overtook Stiebel Eltron and 4 others to rank 5th among hot water system brands in Australia, with 10.1% of the searches.

In September 2026, Reclaim Energy lost share of searches among hot water system brands in Australia, from 14.3% to 11%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aquamax’s and Reclaim Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aquamax
1 branded search term
- aquamax hot water
Reclaim Energy
2 branded search terms
- reclaim energy
- reclaim heat pump
Other head-to-heads among hot water system brands

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