Brandwave

AlphaESS vs Fox ESS:Which is more popular?

In September 2026, Fox ESS had more branded searches than AlphaESS among home battery brands in Australia. Fox ESS had about 4,300 branded searches, while AlphaESS had 2,900. Fox ESS made up 13.4% of all home battery brand searches we track, and AlphaESS accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about home battery brands, AlphaESS appeared in one of the five answers and Fox ESS in none.

Among home battery brands in Australia in September 2026

Who do people search for more?

Fox ESS, about 48% more searches than AlphaESS

Fox ESS 4.3K searchesAlphaESS 2.9K searches

Who does AI mention more?

AlphaESS, mentioned in 1 of 5 answers, Fox ESS in 0

AlphaESS in 1 of 5Fox ESS in 0 of 5

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Top home battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AlphaESS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fox ESS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla1st
  2. Sungrow2nd
  3. BYD3rd
  4. Sigenergy4th
  5. GoodWe5th
  6. AlphaESS6th
  7. SolarEdge7th
  8. Enphase8th
  9. Fox ESS–
  10. Redback Technologies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sungrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sigenergy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoodWe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AlphaESS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SolarEdge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Enphase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox ESS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redback Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is AlphaESS or Fox ESS more popular in search?

This chart shows how often people search Google for AlphaESS and Fox ESS by name. Each line represents a brand's share of searches for all ten home battery brands we track, month by month, from searches in Australia.

AlphaESS and Fox ESS among home battery brands in Australia, by month

Share of searches by month for Fox ESS, AlphaESS. The figures are in the table below the chart.

View monthly share of searches table
MonthSigenergyGoodWeFox ESSSungrowAlphaESSTeslaBYDRedback TechnologiesSolarEdgeEnphase
Oct 202528.6%5.7%19.6%15.6%10.4%8.5%3.1%2.4%3.8%2.4%
Nov 202529.1%5.7%19.3%15.9%10.6%8.6%2.6%2.6%3.1%2.6%
Dec 202524.9%9%16.3%16.6%11.1%9%3.3%2.5%4%3.3%
Jan 202622.6%12.3%20.5%15%8.2%8.2%3.6%3%3.6%3%
Feb 202622%14.7%21.8%14.7%8%8%3.6%2.2%2.9%2.2%
Mar 202617.2%17.2%23.4%14.1%6.3%11.5%4.2%1.7%2.8%1.7%
Apr 202618.8%18.8%20.9%12.5%10.2%8.3%3.6%2.5%2.5%1.9%
May 202623.6%15.8%16.9%12.8%10.5%8.5%3.8%2.9%2.6%2.6%
Jun 202622.1%18.1%14.4%12%9.7%9.7%3.3%4.4%3.3%2.9%
Jul 202625.8%21%13.7%11.5%7.6%9.2%2.8%3.2%2.8%2.3%
Aug 202624.8%20.2%13.1%11%8.9%11%3.1%3.1%2.7%2.2%
Sep 202625.3%20.6%13.4%11.3%9.1%9.1%3.1%3.1%2.8%2.3%

How has the AlphaESS and Fox ESS comparison changed over the last 12 months?

3 findings
  • Fox ESS was ahead of AlphaESS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AlphaESS’s share of searches among home battery brands in Australia moved from 10.4% to 9.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
  • Across the 12 months ending September 2026, Fox ESS’s share of searches among home battery brands in Australia moved from 19.6% to 13.4%, and its estimated monthly branded searches moved from 8.3K to 4.3K.

How did search popularity change for Australia home battery brands in September 2026?

2 changes
  1. In September 2026, AlphaESS rose from 6th to 5th among home battery brands in Australia.

  2. Estimated monthly branded searches for Fox ESS in Australia fell 48.2% over 12 measured months, from 8.3K to 4.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AlphaESS’s and Fox ESS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AlphaESS

1 branded search term

  • alpha ess

Fox ESS

2 branded search terms

  • fox ess
  • fox ess battery

How the Brand Demand Index is measured

Other head-to-heads among home battery brands

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