Brandwave

Alfa Romeo vs Volvo:Which is more popular?

In September 2026, Volvo had more branded searches than Alfa Romeo among car brands in Australia. Volvo had about 30,000 branded searches, while Alfa Romeo had 25,000. Volvo made up 0.46% of all car brand searches we track, and Alfa Romeo accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about car brands, Alfa Romeo and Volvo each appeared in one of the five answers.

Among car brands in Australia in September 2026

Who do people search for more?

Volvo, about 20% more searches than Alfa Romeo

Volvo 30K searchesAlfa Romeo 25K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Alfa Romeo in 1 of 5Volvo in 1 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alfa Romeo and Volvo were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Ford6th
  7. Mazda7th
  8. Suzuki8th
  9. +4 more
  10. Alfa Romeo13th
  11. +2 more
  12. Volvo16th
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volvo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alfa Romeo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Alfa Romeo or Volvo more popular in search?

This chart shows how often people search Google for Alfa Romeo and Volvo by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.

Alfa Romeo and Volvo among car brands in Australia, by month

Share of searches by month for Volvo, Alfa Romeo. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishiMazdaKiaTeslaFordHyundaiSubaruHondaNissanPorscheZeekrGeelySuzukiVolvoAlfa Romeo
Oct 202513.4%4.6%4.9%5.3%5%3.7%4.9%4.3%4%3.1%3.3%3%0.69%0.48%3%0.51%0.44%
Nov 202513.2%4.8%5.2%5.5%4.9%3.3%4.9%4.1%3.7%3.2%3.6%3.1%0.72%0.52%2.7%0.45%0.45%
Dec 202513.4%4.5%5.2%5.3%5%3.2%4.7%4.2%3.9%3.5%3.3%2.9%0.76%0.53%2.8%0.48%0.43%
Jan 202613.6%4.9%5.3%5.8%5.4%3.1%4.8%4.5%3.9%3.1%3.3%2.6%0.81%0.57%3%0.53%0.43%
Feb 202613.1%4.9%4.9%5.4%5.4%3.3%4.5%4.1%3.9%3.2%3.3%2.7%0.86%0.91%2.8%0.54%0.45%
Mar 202611.8%9.8%4.6%5.1%5.1%6%3.6%3.8%3.3%2.7%2.8%2.6%1.6%1.3%2.3%0.54%0.37%
Apr 202611.6%9%4.6%4.5%4.9%5.4%3.9%3.7%3.1%2.9%2.9%2.5%2.5%1.5%2.5%0.52%0.38%
May 202612.1%7%5.1%5.2%4.7%3.8%4.4%3.8%3.4%3.1%3%2.9%2.2%1.4%2.6%0.61%0.45%
Jun 202612.3%6.3%4.6%5%4.9%3.6%4.5%4.1%3.7%3.1%2.9%2.7%1.8%1.6%2.6%0.54%0.44%
Jul 202612.5%6%4.2%5.4%5%3.5%4.1%4.1%3.6%3.2%2.9%2.8%1.8%1.6%2.5%0.47%0.48%
Aug 202612.5%5.9%4.2%5.5%4.8%3.8%4.3%3.8%3.7%3.2%3.2%2.8%2%1.9%2.6%0.52%0.43%
Sep 202611.4%6.5%5.7%4.8%4.6%4.3%4.2%3.5%3.4%3.1%3%2.8%2.5%2.4%2.4%0.46%0.38%

How has the Alfa Romeo and Volvo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Alfa Romeo took it in November 2025, Volvo took it in December 2025, Alfa Romeo took it in July 2026, Volvo took it in August 2026.
  • Across the 12 months ending September 2026, Alfa Romeo’s share of searches among car brands in Australia moved from 0.44% to 0.38%, and its estimated monthly branded searches moved from 31.2K to 25K.
  • Across the 12 months ending September 2026, Volvo’s share of searches among car brands in Australia moved from 0.51% to 0.46%, and its estimated monthly branded searches moved from 36K to 30K.

How did search popularity change for Australia car brands in September 2026?

2 changes

  1. In September 2026, Volvo fell from 43rd to 46th among car brands in Australia.

  2. In September 2026, Alfa Romeo fell from 49th to 50th among car brands in Australia.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Alfa Romeo’s and Volvo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alfa Romeo

6 branded search terms

  • alfa romeo
  • alfa romeo cars
  • alfa romeo giulia
  • alfa romeo giulietta
  • alfa romeo stelvio
  • alfa romeo tonale

Volvo

2 branded search terms

  • volvo
  • volvo cars

How the Brand Demand Index is measured

Other head-to-heads among car brands

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