Brandwave

Alfa Romeo vs Mahindra:Which is more popular?

In September 2026, Alfa Romeo and Mahindra were level in searches among car brands in Australia, with an estimated 25K versus 25.3K branded searches, at 0.38% and 0.39% of the total. When we asked ChatGPT and Google AI Overviews about car brands, Alfa Romeo appeared in one of the five answers and Mahindra in none.

Among car brands in Australia in September 2026

Who do people search for more?

Mahindra and Alfa Romeo are searched for about as often as each other.

Mahindra 25.3K searchesAlfa Romeo 25K searches

Who does AI mention more?

Alfa Romeo, mentioned in 1 of 5 answers, Mahindra in 0

Alfa Romeo in 1 of 5Mahindra in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alfa Romeo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mahindra did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Ford6th
  7. Mazda7th
  8. Suzuki8th
  9. +4 more
  10. Alfa Romeo13th
  11. +3 more
  12. Mahindra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alfa Romeo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Alfa Romeo or Mahindra more popular in search?

This chart shows how often people search Google for Alfa Romeo and Mahindra by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.

Alfa Romeo and Mahindra among car brands in Australia, by month

Share of searches by month for Mahindra, Alfa Romeo. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishiMazdaKiaTeslaFordHyundaiSubaruHondaNissanPorscheZeekrGeelySuzukiMahindraAlfa Romeo
Oct 202513.4%4.6%4.9%5.3%5%3.7%4.9%4.3%4%3.1%3.3%3%0.69%0.48%3%0.54%0.44%
Nov 202513.2%4.8%5.2%5.5%4.9%3.3%4.9%4.1%3.7%3.2%3.6%3.1%0.72%0.52%2.7%0.46%0.45%
Dec 202513.4%4.5%5.2%5.3%5%3.2%4.7%4.2%3.9%3.5%3.3%2.9%0.76%0.53%2.8%0.51%0.43%
Jan 202613.6%4.9%5.3%5.8%5.4%3.1%4.8%4.5%3.9%3.1%3.3%2.6%0.81%0.57%3%0.51%0.43%
Feb 202613.1%4.9%4.9%5.4%5.4%3.3%4.5%4.1%3.9%3.2%3.3%2.7%0.86%0.91%2.8%0.47%0.45%
Mar 202611.8%9.8%4.6%5.1%5.1%6%3.6%3.8%3.3%2.7%2.8%2.6%1.6%1.3%2.3%0.44%0.37%
Apr 202611.6%9%4.6%4.5%4.9%5.4%3.9%3.7%3.1%2.9%2.9%2.5%2.5%1.5%2.5%0.37%0.38%
May 202612.1%7%5.1%5.2%4.7%3.8%4.4%3.8%3.4%3.1%3%2.9%2.2%1.4%2.6%0.36%0.45%
Jun 202612.3%6.3%4.6%5%4.9%3.6%4.5%4.1%3.7%3.1%2.9%2.7%1.8%1.6%2.6%0.32%0.44%
Jul 202612.5%6%4.2%5.4%5%3.5%4.1%4.1%3.6%3.2%2.9%2.8%1.8%1.6%2.5%0.36%0.48%
Aug 202612.5%5.9%4.2%5.5%4.8%3.8%4.3%3.8%3.7%3.2%3.2%2.8%2%1.9%2.6%0.39%0.43%
Sep 202611.4%6.5%5.7%4.8%4.6%4.3%4.2%3.5%3.4%3.1%3%2.8%2.5%2.4%2.4%0.39%0.38%

How has the Alfa Romeo and Mahindra comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Alfa Romeo took it in April 2026, Mahindra took it in September 2026.
  • Across the 12 months ending September 2026, Alfa Romeo’s share of searches among car brands in Australia moved from 0.44% to 0.38%, and its estimated monthly branded searches moved from 31.2K to 25K.
  • Across the 12 months ending September 2026, Mahindra’s share of searches among car brands in Australia moved from 0.54% to 0.39%, and its estimated monthly branded searches moved from 38.1K to 25.3K.

How did search popularity change for Australia car brands in September 2026?

2 changes

  1. In September 2026, Mahindra rose from 51st to 49th among car brands in Australia.

  2. In September 2026, Alfa Romeo fell from 49th to 50th among car brands in Australia.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Alfa Romeo’s and Mahindra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alfa Romeo

6 branded search terms

  • alfa romeo
  • alfa romeo cars
  • alfa romeo giulia
  • alfa romeo giulietta
  • alfa romeo stelvio
  • alfa romeo tonale

Mahindra

5 branded search terms

  • mahindra
  • mahindra cars
  • mahindra pik up
  • mahindra scorpio
  • mahindra thar

How the Brand Demand Index is measured

Other head-to-heads among car brands

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