Advance vs Supercoat:Which is more popular?
In September 2026, Advance had more branded searches than Supercoat among dog food brands in Australia. Advance had about 5,400 branded searches, while Supercoat had 2,400. Advance made up 6% of all dog food brand searches we track, and Supercoat accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about dog food brands, Advance appeared in four of the five answers and Supercoat in two. Advance was mentioned before Supercoat in three out of five answers.
Who do people search for more?
Advance, about 2 searches for every 1 for Supercoat
Who does AI mention more?
Advance, mentioned in 4 of 5 answers, Supercoat in 2
Who does AI recommend more?
Advance, named ahead of Supercoat in 3 of 5 answers
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Top dog food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Advance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Supercoat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Advance was listed before Supercoat in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Advance1st
Royal Canin2nd
Hill's3rd
Pedigree4th
Black Hawk5th
Prime1006th
Supercoat7th
Lyka8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Hawk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prime1004 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Advance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Royal Canin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hill's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lyka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pedigree2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supercoat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dog food brands
5 answers
Asked ChatGPT
“What's the best dog food brand in Australia?”
Asked ChatGPT
“Which Australian dog food brand is healthiest?”
Asked ChatGPT
“What are the most popular dog food brands in Australia?”
Searched Google, AI Overview
“dog food”
Searched Google, AI Overview
“best dog food”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Advance or Supercoat more popular in search?
This chart shows how often people search Google for Advance and Supercoat by name. Each line represents a brand's share of searches for all eight dog food brands we track, month by month, from searches in Australia.
Share of searches by month for Advance, Supercoat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lyka | Royal Canin | Black Hawk | Prime100 | Pedigree | Advance | Hill's | Supercoat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 11.3% | 11.3% | 9.3% | 7.6% | 6.2% | 4.3% | 2.7% |
| Nov 2025 | 46.6% | 11.2% | 13.7% | 9.2% | 7.5% | 6.1% | 3.7% | 2.1% |
| Dec 2025 | 49.7% | 13.3% | 13.3% | 7.3% | 4.8% | 5.9% | 3.5% | 2.1% |
| Jan 2026 | 55.1% | 9.9% | 12.1% | 8.1% | 4.4% | 5.4% | 3.3% | 1.9% |
| Feb 2026 | 52.9% | 11.6% | 11.6% | 7.7% | 5.2% | 5.2% | 4% | 1.9% |
| Mar 2026 | 50.2% | 11.9% | 9.7% | 7.9% | 7.9% | 5.3% | 4.7% | 2.4% |
| Apr 2026 | 52.5% | 11.5% | 11.5% | 7.7% | 5.1% | 5.1% | 4.4% | 2.2% |
| May 2026 | 53.2% | 10.3% | 10.3% | 8.4% | 6.9% | 4.6% | 4.5% | 2% |
| Jun 2026 | 49.7% | 13.3% | 10.9% | 7.3% | 7.3% | 4.8% | 4.7% | 2.1% |
| Jul 2026 | 49% | 13.1% | 10.7% | 8.8% | 5.9% | 5.9% | 4.7% | 2.1% |
| Aug 2026 | 47.6% | 12.7% | 10.4% | 8.5% | 8.5% | 5.7% | 4.5% | 2% |
| Sep 2026 | 43.7% | 13.5% | 11% | 11% | 7.3% | 6% | 4.8% | 2.7% |
How has the Advance and Supercoat comparison changed over the last 12 months?
3 findings
- Advance was ahead of Supercoat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Advance’s share of searches among dog food brands in Australia moved from 6.2% to 6%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Supercoat’s share of searches among dog food brands in Australia held steady at 2.7%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for Australia dog food brands in September 2026?
1 change
In September 2026, Supercoat gained share of searches among dog food brands in Australia, from 2% to 2.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Advance’s and Supercoat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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