Dog food brands in Australia:Which are most popular?

Name: Dog food brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Lyka was the most searched dog food brand in Australia, accounting for 43.7% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Black Hawk, Prime100 and Advance were mentioned most often, in four of the five answers. Advance was recommended most often, coming first in one out of five responses.

Follow dog food brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top dog food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Black Hawk, Prime100 and Advance were mentioned most often, in four of the five answers. Advance was recommended most often, coming first in one out of five answers. Royal Canin was second, and Hill's was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Black Hawk	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Prime100	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Advance	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Royal Canin	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Hill's	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Lyka	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Pedigree	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Supercoat	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5

Black Hawk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Prime1004 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Advance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Royal Canin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hill's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lyka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pedigree2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Supercoat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about dog food brands

5 answers

Asked ChatGPT
“What's the best dog food brand in Australia?”
1. 1Hill's
2. 2Royal Canin
3. 3Advance
4. 4Black Hawk
5. 5Prime100
Asked ChatGPT
“Which Australian dog food brand is healthiest?”
1. 1Advance
2. 2Prime100
3. 3Black Hawk
4. 4Lyka
Asked ChatGPT
“What are the most popular dog food brands in Australia?”
1. 1Pedigree
2. 2Supercoat
3. 3Royal Canin
4. 4Black Hawk
5. 5Advance
6. 6Prime100
7. 7Hill's
8. 8Lyka
Searched Google, AI Overview
“dog food”
1. 1Pedigree
2. 2Supercoat
Searched Google, AI Overview
“best dog food”
1. 1Royal Canin
2. 2Hill's
3. 3Advance
4. 4Black Hawk
5. 5Prime100

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which dog food brands do people search for most?

This chart shows how often people search Google for each dog food brand by name. Each line represents a brand's share of searches for all eight dog food brands we track, month by month, from searches in Australia.

Share of searches among dog food brands in Australia, by month

Month	Lyka	Royal Canin	Black Hawk	Prime100	Pedigree	Advance	Hill's	Supercoat
Oct 2025	47.2%	11.3%	11.3%	9.3%	7.6%	6.2%	4.3%	2.7%
Nov 2025	46.6%	11.2%	13.7%	9.2%	7.5%	6.1%	3.7%	2.1%
Dec 2025	49.7%	13.3%	13.3%	7.3%	4.8%	5.9%	3.5%	2.1%
Jan 2026	55.1%	9.9%	12.1%	8.1%	4.4%	5.4%	3.3%	1.9%
Feb 2026	52.9%	11.6%	11.6%	7.7%	5.2%	5.2%	4%	1.9%
Mar 2026	50.2%	11.9%	9.7%	7.9%	7.9%	5.3%	4.7%	2.4%
Apr 2026	52.5%	11.5%	11.5%	7.7%	5.1%	5.1%	4.4%	2.2%
May 2026	53.2%	10.3%	10.3%	8.4%	6.9%	4.6%	4.5%	2%
Jun 2026	49.7%	13.3%	10.9%	7.3%	7.3%	4.8%	4.7%	2.1%
Jul 2026	49%	13.1%	10.7%	8.8%	5.9%	5.9%	4.7%	2.1%
Aug 2026	47.6%	12.7%	10.4%	8.5%	8.5%	5.7%	4.5%	2%
Sep 2026	43.7%	13.5%	11%	11%	7.3%	6%	4.8%	2.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Lyka	43.7%	39.2K	-13.3%	-3.9 points
2, held 2nd	Royal Canin Mars	13.5%	12.1K	0%	+0.7 points
3, held 3rd	Black Hawk	11%	9.9K	0%	+0.6 points
4, moved from 5th to 4th	Prime100	11%	9.9K	+22.2%	+2.5 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Pedigree Mars	7.3%	6.6K	-18.5%	-1.2 pointsmoved from 4th to 5th
6, held 6th	Advance	6%	5.4K	0%	+0.3 points
7, held 7th	Hill's	4.8%	4.3K	0%	+0.3 points
8, held 8th	Supercoat Nestlé	2.7%	2.4K	+26.3%	+0.7 points

1.Lyka
43.7%
Held 1st. 39.2K estimated branded searches, -13.3% vs prior month. Share -3.9 points.
2.Royal Canin
13.5%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.Black Hawk
11%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.Prime100
11%
Moved from 5th to 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.5 points.
5.Pedigree
7.3%
Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
6.Advance
6%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.Hill's
4.8%
Held 7th. 4.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.Supercoat
2.7%
Held 8th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.7 points.

Which brand is most popular in search among dog food brands in Australia?

8 brands

In September 2026, Lyka was the most searched among dog food brands in Australia, with an estimated 39.2K branded searches, 43.7% of all searches for the eight we track. Royal Canin is in 2nd place, 30.2 percentage points behind at 13.5%.

Australia dog food brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Lyka	47.2% → 43.7%	55.1%Jan 2026	43.7%Sep 2026	1st
Royal Canin	11.3% → 13.5%	13.5%Sep 2026	9.9%Jan 2026	3rd → 2nd
Black Hawk	11.3% → 11%	13.7%Nov 2025	9.7%Mar 2026	2nd → 3rd
Prime100	9.3% → 11%	11%Sep 2026	7.3%Jun 2026	4th
Pedigree	7.6% → 7.3%	8.5%Aug 2026	4.4%Jan 2026	5th
Advance	6.2% → 6%	6.2%Oct 2025	4.6%May 2026	6th
Hill's	4.3% → 4.8%	4.8%Sep 2026	3.3%Jan 2026	7th
Supercoat	2.7%	2.7%Oct 2025	1.9%Feb 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Lyka’s share of searches among dog food brands in Australia decreased from 47.2% to 43.7%.
Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in Australia increased from 11.3% to 13.5%.
Across the 12 months ending September 2026, Prime100’s share of searches among dog food brands in Australia increased from 9.3% to 11%.
Across the 12 months ending September 2026, Lyka’s share of searches among dog food brands in Australia peaked at 55.1% in January 2026 and was lowest at 43.7% in September 2026.
Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in Australia peaked at 13.5% in September 2026 and was lowest at 9.9% in January 2026.
Across the 12 months ending September 2026, Black Hawk’s share of searches among dog food brands in Australia peaked at 13.7% in November 2025 and was lowest at 9.7% in March 2026.
Across the 12 months ending September 2026, Prime100’s share of searches among dog food brands in Australia peaked at 11% in September 2026 and was lowest at 7.3% in June 2026.
Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in Australia peaked at 8.5% in August 2026 and was lowest at 4.4% in January 2026.
Across the 12 months ending September 2026, Advance’s share of searches among dog food brands in Australia peaked at 6.2% in October 2025 and was lowest at 4.6% in May 2026.
Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in Australia peaked at 4.8% in September 2026 and was lowest at 3.3% in January 2026.
Across the 12 months ending September 2026, Royal Canin rose from 3rd to 2nd among dog food brands in Australia.
Across the 12 months ending September 2026, Black Hawk fell from 2nd to 3rd among dog food brands in Australia.
Across the 12 months ending September 2026, Pedigree, Advance, Hill's and Supercoat held steady: their share of searches among dog food brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia dog food brands in September 2026?

7 changes

In September 2026, Prime100 overtook Pedigree to rank 4th among dog food brands in Australia, with 11% of the searches.
In September 2026, Royal Canin gained share of searches among dog food brands in Australia, from 12.7% to 13.5%.
In September 2026, Supercoat gained share of searches among dog food brands in Australia, from 2% to 2.7%.
In September 2026, Black Hawk gained share of searches among dog food brands in Australia, from 10.4% to 11%.
In September 2026, Lyka lost share of searches among dog food brands in Australia, from 47.6% to 43.7%.
In September 2026, Pedigree lost share of searches among dog food brands in Australia, from 8.5% to 7.3%.
Estimated monthly branded searches for Hill's in Australia rose 13.8% over 12 measured months, from 3.8K to 4.3K in September 2026.

How are branded searches counted for dog food brands?

10 search terms

Each brand's share of searches among dog food brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.