Brandwave

Actionstep vs Clio:Which is more popular?

In September 2026, Actionstep had more branded searches than Clio among legal practice software in Australia. Actionstep had about 6,600 branded searches, while Clio had 5,400. Actionstep made up 34.6% of all legal practice software searches we track, and Clio accounted for 28.3%. When we asked ChatGPT and Google AI Overviews about legal practice software, Clio appeared in all five answers and Actionstep in three. Actionstep was mentioned before Clio in three out of five answers.

Among legal practice software in Australia in September 2026

Who do people search for more?

Actionstep, about 22% more searches than Clio

Actionstep 6.6K searchesClio 5.4K searches

Who does AI mention more?

Clio, mentioned in every answer we collected

Clio in 5 of 5Actionstep in 3 of 5

Who does AI recommend more?

Actionstep, named ahead of Clio in 3 of 5 answers

Actionstep first in 3Clio first in 2

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Top legal practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clio appeared in all five answers. Actionstep was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Actionstep was listed before Clio in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LEAP1st
  2. Smokeball2nd
  3. Clio3rd
  4. Actionstep4th
  5. SILQ5th
  6. LawMaster6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LEAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Actionstep3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smokeball3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SILQ3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LawMaster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Actionstep or Clio more popular in search?

This chart shows how often people search Google for Actionstep and Clio by name. Each line represents a brand's share of searches for all six legal practice software we track, month by month, from searches in Australia.

Actionstep and Clio among legal practice software in Australia, by month

Share of searches by month for Actionstep, Clio. The figures are in the table below the chart.

View monthly share of searches table
MonthActionstepClioSmokeballLawMasterLEAPSILQ
Oct 202545.2%20.1%16.2%4%8.9%5.6%
Nov 202545.2%20.1%16.2%4%8.9%5.6%
Dec 202541.5%22.3%18.4%5.5%6.8%5.5%
Jan 202636.1%24.1%19.4%4.8%10.7%4.8%
Feb 202644.8%19.9%16%4.9%8.8%5.5%
Mar 202645.4%20.2%16.5%6%7.3%4.6%
Apr 202640.1%21.9%17.6%5.3%9.7%5.3%
May 202642.5%18.9%18.9%4.6%10%5.2%
Jun 202638.8%21.2%21.2%3.5%9.4%5.9%
Jul 202638.2%20.8%20.8%3.4%11%5.8%
Aug 202636.8%20.1%20.1%4%13.4%5.6%
Sep 202634.6%28.3%15.2%8.4%8.4%5.2%

How has the Actionstep and Clio comparison changed over the last 12 months?

3 findings
  • Actionstep was ahead of Clio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Actionstep’s share of searches among legal practice software in Australia moved from 45.2% to 34.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Clio’s share of searches among legal practice software in Australia moved from 20.1% to 28.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K.

How did search popularity change for Australia legal practice software in September 2026?

2 changes
  1. In September 2026, Clio gained share of searches among legal practice software in Australia, from 20.1% to 28.3%.

  2. In September 2026, Actionstep lost share of searches among legal practice software in Australia, from 36.8% to 34.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Actionstep’s and Clio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Actionstep

1 branded search term

  • actionstep

Clio

1 branded search term

  • clio

How the Brand Demand Index is measured

Other head-to-heads among legal practice software

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