Brandwave

How popular isClio?

In September 2026, people searched for Clio by name about 5,400 times in Australia, a 50% increase from the previous year. These searches made up 28.3% of all Australia legal practice software searches, placing Clio second out of six brands. When we asked both ChatGPT and Google AI Overviews about legal practice software, Clio appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Clio is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. ActionstepShare of searches 34.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. ClioShare of searches 28.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. SmokeballShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. LawMasterShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. LEAPShare of searches 8.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top legal practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clio appeared in all five answers. Clio is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LEAP1st
  2. Smokeball2nd
  3. Clio3rd
  4. Actionstep4th
  5. SILQ5th
  6. LawMaster6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LEAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Actionstep3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smokeball3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SILQ3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LawMaster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which legal practice software compete with Clio?

Clio against legal practice software in Australia, by month

Share of searches by month for Actionstep, Clio, Smokeball, LawMaster, LEAP, SILQ. The figures are in the table below the chart.

View monthly share of searches table
MonthActionstepClioSmokeballLawMasterLEAPSILQ
Oct 202545.2%20.1%16.2%4%8.9%5.6%
Nov 202545.2%20.1%16.2%4%8.9%5.6%
Dec 202541.5%22.3%18.4%5.5%6.8%5.5%
Jan 202636.1%24.1%19.4%4.8%10.7%4.8%
Feb 202644.8%19.9%16%4.9%8.8%5.5%
Mar 202645.4%20.2%16.5%6%7.3%4.6%
Apr 202640.1%21.9%17.6%5.3%9.7%5.3%
May 202642.5%18.9%18.9%4.6%10%5.2%
Jun 202638.8%21.2%21.2%3.5%9.4%5.9%
Jul 202638.2%20.8%20.8%3.4%11%5.8%
Aug 202636.8%20.1%20.1%4%13.4%5.6%
Sep 202634.6%28.3%15.2%8.4%8.4%5.2%

  1. 1.Actionstep

    34.6%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Clio

    28.3%

    Held 2nd. 5.4K estimated branded searches, +50% vs prior month. Share +8.2 points.

  3. 3.Smokeball

    15.2%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -4.9 points.

  4. 4.LawMaster

    8.4%

    Moved from 6th to 4th. 1.6K estimated branded searches, +122.2% vs prior month. Share +4.4 points.

  5. 5.LEAP

    8.4%

    Moved from 4th to 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share -5 points.

  6. 6.SILQ

    5.2%

    Moved from 5th to 6th. 1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Clio and its closest rivals

Every comparison with Clio

5 comparisons

How has branded search demand for Clio changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clio in Australia rose from 3.6K to 5.4K.
  • Across the 12 months ending September 2026, Clio’s share of searches among legal practice software in Australia increased from 20.1% to 28.3%.
  • Across the 12 months ending September 2026, Clio’s share of searches among legal practice software in Australia peaked at 28.3% in September 2026 and was lowest at 18.9% in May 2026.

How did search popularity change for Australia legal practice software in September 2026?

6 changes

  1. In September 2026, LawMaster overtook LEAP and SILQ to rank 4th among legal practice software in Australia, with 8.4% of the searches.

  2. In September 2026, Clio gained share of searches among legal practice software in Australia, from 20.1% to 28.3%.

  3. In September 2026, LEAP lost share of searches among legal practice software in Australia, from 13.4% to 8.4%.

  4. In September 2026, Smokeball lost share of searches among legal practice software in Australia, from 20.1% to 15.2%.

  5. In September 2026, Actionstep lost share of searches among legal practice software in Australia, from 36.8% to 34.6%.

  6. SILQ’s share of searches among legal practice software in Australia has lost ground for 3 months in a row, from 5.9% to 5.2% in September 2026.

How are Clio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Clio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clio

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How the Brand Demand Index is measured

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