Bonds vs Jockey:Which is more popular?
In September 2026, Bonds had more branded searches than Jockey among underwear brands in Australia. Bonds had about 17,700 branded searches, while Jockey had 6,600. Bonds made up 24.1% of all underwear brand searches we track, and Jockey accounted for 9%. When we asked ChatGPT and Google AI Overviews about underwear brands, Bonds appeared in four of the five answers and Jockey in two. Bonds was mentioned before Jockey in every answer.
Who do people search for more?
Bonds, about 3 searches for every 1 for Jockey
Who does AI mention more?
Bonds, mentioned in 4 of 5 answers, Jockey in 2
Who does AI recommend more?
Bonds, named ahead of Jockey in every answer
Follow Bonds vs Jockey and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top underwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bonds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jockey was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bonds was listed before Jockey in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bonds1st
Boody2nd
Step One3rd
Jockey4th
Calvin Klein5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Step One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jockey2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Calvin Klein1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about underwear brands
5 answers
Asked ChatGPT
“What's the best underwear brand in Australia?”
Asked ChatGPT
“Which men's underwear brand is the most comfortable?”
Asked ChatGPT
“Where should I buy good quality everyday underwear?”
Searched Google, AI Overview
“mens underwear”
Searched Google, AI Overview
“underwear”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Bonds or Jockey more popular in search?
This chart shows how often people search Google for Bonds and Jockey by name. Each line represents a brand's share of searches for all five underwear brands we track, month by month, from searches in Australia.
Share of searches by month for Bonds, Jockey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calvin Klein | Bonds | Step One | Boody | Jockey |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 21.9% | 18.3% | 12.2% | 6.7% |
| Nov 2025 | 40% | 18.2% | 21.9% | 14.6% | 5.3% |
| Dec 2025 | 47.5% | 18.4% | 17.4% | 11.6% | 5.2% |
| Jan 2026 | 37.8% | 20.9% | 16.9% | 16.9% | 7.5% |
| Feb 2026 | 39% | 21.6% | 17.4% | 14.2% | 7.8% |
| Mar 2026 | 50.5% | 15.3% | 12.3% | 15.1% | 6.7% |
| Apr 2026 | 42.6% | 19.3% | 15.6% | 15.6% | 6.9% |
| May 2026 | 56.9% | 14.1% | 11.4% | 11.4% | 6.2% |
| Jun 2026 | 53.9% | 13.4% | 10.8% | 16.1% | 5.9% |
| Jul 2026 | 43.8% | 19.9% | 16% | 13.1% | 7.2% |
| Aug 2026 | 44.2% | 19.3% | 16.1% | 13.2% | 7.2% |
| Sep 2026 | 36.9% | 24.1% | 16.5% | 13.5% | 9% |
How has the Bonds and Jockey comparison changed over the last 12 months?
3 findings
- Bonds was ahead of Jockey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonds’ share of searches among underwear brands in Australia moved from 21.9% to 24.1%, and its estimated monthly branded searches held steady at 17.7K.
- Across the 12 months ending September 2026, Jockey’s share of searches among underwear brands in Australia moved from 6.7% to 9%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for Australia underwear brands in September 2026?
2 changes
In September 2026, Bonds gained share of searches among underwear brands in Australia, from 19.3% to 24.1%.
In September 2026, Jockey gained share of searches among underwear brands in Australia, from 7.2% to 9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bonds’ and Jockey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among underwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.