Bonds vs Boody:Which is more popular?
In September 2026, Bonds had more branded searches than Boody among underwear brands in Australia. Bonds had about 17,700 branded searches, while Boody had 9,900. Bonds made up 24.1% of all underwear brand searches we track, and Boody accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about underwear brands, Bonds and Boody each appeared in four of the five answers. Bonds and Boody were each mentioned first in two of the four answers.
Who do people search for more?
Bonds, about 79% more searches than Boody
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top underwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bonds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boody was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bonds and Boody were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bonds1st
Boody2nd
Step One3rd
Jockey4th
Calvin Klein5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Step One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jockey2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Calvin Klein1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about underwear brands
5 answers
Asked ChatGPT
“What's the best underwear brand in Australia?”
Asked ChatGPT
“Which men's underwear brand is the most comfortable?”
Asked ChatGPT
“Where should I buy good quality everyday underwear?”
Searched Google, AI Overview
“mens underwear”
Searched Google, AI Overview
“underwear”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Bonds or Boody more popular in search?
This chart shows how often people search Google for Bonds and Boody by name. Each line represents a brand's share of searches for all five underwear brands we track, month by month, from searches in Australia.
Share of searches by month for Bonds, Boody. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calvin Klein | Bonds | Step One | Boody | Jockey |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 21.9% | 18.3% | 12.2% | 6.7% |
| Nov 2025 | 40% | 18.2% | 21.9% | 14.6% | 5.3% |
| Dec 2025 | 47.5% | 18.4% | 17.4% | 11.6% | 5.2% |
| Jan 2026 | 37.8% | 20.9% | 16.9% | 16.9% | 7.5% |
| Feb 2026 | 39% | 21.6% | 17.4% | 14.2% | 7.8% |
| Mar 2026 | 50.5% | 15.3% | 12.3% | 15.1% | 6.7% |
| Apr 2026 | 42.6% | 19.3% | 15.6% | 15.6% | 6.9% |
| May 2026 | 56.9% | 14.1% | 11.4% | 11.4% | 6.2% |
| Jun 2026 | 53.9% | 13.4% | 10.8% | 16.1% | 5.9% |
| Jul 2026 | 43.8% | 19.9% | 16% | 13.1% | 7.2% |
| Aug 2026 | 44.2% | 19.3% | 16.1% | 13.2% | 7.2% |
| Sep 2026 | 36.9% | 24.1% | 16.5% | 13.5% | 9% |
How has the Bonds and Boody comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Boody took it in June 2026, Bonds took it in July 2026.
- Across the 12 months ending September 2026, Bonds’ share of searches among underwear brands in Australia moved from 21.9% to 24.1%, and its estimated monthly branded searches held steady at 17.7K.
- Across the 12 months ending September 2026, Boody’s share of searches among underwear brands in Australia moved from 12.2% to 13.5%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for Australia underwear brands in September 2026?
1 change
In September 2026, Bonds gained share of searches among underwear brands in Australia, from 19.3% to 24.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bonds’ and Boody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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