Tea brands in Australia:Which are most popular?

Name: Tea brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, T2 was the most searched tea brand in Australia, accounting for 62% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, T2 and Dilmah showed up in every answer. T2 was recommended most often, coming first in one out of five responses.

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Top tea brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, T2 and Dilmah appeared every time. T2 was recommended most often, coming first in one out of five answers. Dilmah was second, and Nerada was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
T2	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dilmah	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Twinings	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Nerada	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Madura	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Madame Flavour	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Bushells	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Tetley	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Lipton	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

T25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dilmah5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Twinings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nerada3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madura2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Madame Flavour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bushells2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tetley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lipton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Asked ChatGPT
“What's the best tea brand in Australia?”
1. 1Nerada
2. 2T2
3. 3Madura
4. 4Dilmah
Asked ChatGPT
“Which black tea brand is best in Australia?”
1. 1Nerada
2. 2Dilmah
3. 3Tetley
4. 4T2
Asked ChatGPT
“What are the best tea brands to buy at the supermarket in Australia?”
1. 1Madame Flavour
2. 2T2
3. 3Twinings
4. 4Nerada
5. 5Dilmah
6. 6Lipton
7. 7Bushells
Searched Google, AI Overview
“tea brands”
1. 1Twinings
2. 2Dilmah
3. 3Madura
4. 4Bushells
5. 5Tetley
6. 6T2
7. 7Madame Flavour
Searched Google, AI Overview
“best tea”
1. 1T2
2. 2Twinings
3. 3Dilmah

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which tea brands do people search for most?

This chart shows how often people search Google for each tea brand by name. Each line represents a brand's share of searches for all nine tea brands we track, month by month, from searches in Australia.

Share of searches among tea brands in Australia, by month

Month	T2	Twinings	Madura	Lipton	Nerada	Dilmah	Madame Flavour	Bushells	Tetley
Oct 2025	63.4%	10.3%	5.4%	5.4%	5.4%	3.7%	2.1%	2.5%	1.7%
Nov 2025	76.2%	5.5%	4.5%	3.6%	3.6%	2.4%	1.7%	1.7%	0.9%
Dec 2025	76.9%	4.6%	5.5%	3.6%	3.6%	2.5%	1.1%	1.4%	0.91%
Jan 2026	58.3%	9.3%	9.3%	6.1%	6.1%	4.2%	1.9%	3.2%	1.5%
Feb 2026	57.7%	9.3%	9.3%	7.4%	6.2%	3.9%	2.3%	2.3%	1.5%
Mar 2026	59.5%	9.5%	7.9%	6.2%	6.2%	4.3%	2.4%	2.4%	1.6%
Apr 2026	59.5%	9.5%	7.9%	6.2%	6.2%	4.3%	2.4%	2.4%	1.6%
May 2026	60.7%	9.8%	7.9%	5.2%	5.2%	5.2%	2.4%	2%	1.6%
Jun 2026	58.6%	9.5%	9.5%	5%	6.3%	5%	2.6%	1.9%	1.6%
Jul 2026	59.1%	9.6%	7.7%	6.4%	6.4%	5.1%	2.3%	1.9%	1.6%
Aug 2026	59.6%	9.7%	6.4%	6.4%	6.4%	5.1%	2.4%	2.4%	1.6%
Sep 2026	62%	10.1%	6.7%	5.3%	5.3%	4.5%	2.5%	2%	1.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	T2	62%	22.2K	0%	+2.4 points
2, held 2nd	Twinings	10.1%	3.6K	0%	+0.4 points
3, moved from 4th to 3rd	Madura	6.7%	2.4K	0%	+0.3 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Lipton Unilever	5.3%	1.9K	-20.8%	-1.1 pointsmoved from 3rd to 4th
5, held 5th	Nerada	5.3%	1.9K	-20.8%	-1.1 points
6, held 6th	Dilmah	4.5%	1.6K	-15.8%	-0.6 points
7, moved from 8th to 7th	Madame Flavour	2.5%	880	0%	+0.1 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Bushells	2%	720	-18.2%	-0.4 pointsmoved from 7th to 8th
9, held 9th	Tetley	1.6%	590	0%	+0.1 points

1.T2
62%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.Twinings
10.1%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.Madura
6.7%
Moved from 4th to 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Lipton
5.3%
Moved from 3rd to 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.1 points.
5.Nerada
5.3%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.1 points.
6.Dilmah
4.5%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.6 points.
7.Madame Flavour
2.5%
Moved from 8th to 7th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Bushells
2%
Moved from 7th to 8th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.
9.Tetley
1.6%
Held 9th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among tea brands in Australia?

9 brands

In September 2026, T2 was the most searched among tea brands in Australia, with an estimated 22.2K branded searches, 62% of all searches for the nine we track. Twinings is in 2nd place, 52 percentage points behind at 10.1%.

Australia tea brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
T2	63.4% → 62%	76.9%Dec 2025	57.7%Feb 2026	1st
Twinings	10.3% → 10.1%	10.3%Oct 2025	4.6%Dec 2025	2nd
Madura	5.4% → 6.7%	9.5%Jun 2026	4.5%Nov 2025	4th → 3rd
Lipton	5.4% → 5.3%	7.4%Feb 2026	3.6%Nov 2025	3rd → 4th
Nerada	5.4% → 5.3%	6.4%Aug 2026	3.6%Nov 2025	5th
Dilmah	3.7% → 4.5%	5.2%May 2026	2.4%Nov 2025	6th
Madame Flavour	2.1% → 2.5%	2.6%Jun 2026	1.1%Dec 2025	8th → 7th
Bushells	2.5% → 2%	3.2%Jan 2026	1.4%Dec 2025	7th → 8th
Tetley	1.7% → 1.6%	1.7%Oct 2025	0.9%Nov 2025	9th

Each finding as a sentence

Across the 12 months ending September 2026, T2’s share of searches among tea brands in Australia decreased from 63.4% to 62%.
Across the 12 months ending September 2026, Madura’s share of searches among tea brands in Australia increased from 5.4% to 6.7%.
Across the 12 months ending September 2026, Dilmah’s share of searches among tea brands in Australia increased from 3.7% to 4.5%.
Across the 12 months ending September 2026, Bushells’ share of searches among tea brands in Australia decreased from 2.5% to 2%.
Across the 12 months ending September 2026, T2’s share of searches among tea brands in Australia peaked at 76.9% in December 2025 and was lowest at 57.7% in February 2026.
Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in Australia peaked at 10.3% in October 2025 and was lowest at 4.6% in December 2025.
Across the 12 months ending September 2026, Madura’s share of searches among tea brands in Australia peaked at 9.5% in June 2026 and was lowest at 4.5% in November 2025.
Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in Australia peaked at 7.4% in February 2026 and was lowest at 3.6% in November 2025.
Across the 12 months ending September 2026, Nerada’s share of searches among tea brands in Australia peaked at 6.4% in August 2026 and was lowest at 3.6% in November 2025.
Across the 12 months ending September 2026, Dilmah’s share of searches among tea brands in Australia peaked at 5.2% in May 2026 and was lowest at 2.4% in November 2025.
Across the 12 months ending September 2026, Madame Flavour’s share of searches among tea brands in Australia peaked at 2.6% in June 2026 and was lowest at 1.1% in December 2025.
Across the 12 months ending September 2026, Bushells’ share of searches among tea brands in Australia peaked at 3.2% in January 2026 and was lowest at 1.4% in December 2025.
Across the 12 months ending September 2026, Madura rose from 4th to 3rd among tea brands in Australia.
Across the 12 months ending September 2026, Lipton fell from 3rd to 4th among tea brands in Australia.
Across the 12 months ending September 2026, Madame Flavour rose from 8th to 7th among tea brands in Australia.
Across the 12 months ending September 2026, Bushells fell from 7th to 8th among tea brands in Australia.
Across the 12 months ending September 2026, Twinings, Nerada and Tetley held steady: their share of searches among tea brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia tea brands in September 2026?

8 changes

In September 2026, T2 gained share of searches among tea brands in Australia, from 59.6% to 62%.
In September 2026, Lipton lost share of searches among tea brands in Australia, from 6.4% to 5.3%.
In September 2026, Nerada lost share of searches among tea brands in Australia, from 6.4% to 5.3%.
In September 2026, Dilmah lost share of searches among tea brands in Australia, from 5.1% to 4.5%.
Twinings’ share of searches among tea brands in Australia has gained ground for 3 months in a row, from 9.5% to 10.1% in September 2026.
In September 2026, Madame Flavour rose from 8th to 7th among tea brands in Australia.
In September 2026, Madura rose from 4th to 3rd among tea brands in Australia.
In September 2026, Bushells fell from 7th to 8th among tea brands in Australia.

How are branded searches counted for tea brands?

9 search terms

Each brand's share of searches among tea brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.