MYOB vs QuickBooks Online:Which is more popular?
In September 2026, MYOB had more branded searches than QuickBooks Online among small business accounting software in Australia. MYOB had about 110,000 branded searches, while QuickBooks Online had 33,100. MYOB made up 13.2% of all small business accounting software searches we track, and QuickBooks Online accounted for 4%. When we asked ChatGPT and Google AI Overviews about small business accounting software, both MYOB and QuickBooks Online appeared in all five answers. MYOB was mentioned before QuickBooks Online in three out of five answers.
Who do people search for more?
MYOB, about 3 searches for every 1 for QuickBooks Online
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
MYOB, named ahead of QuickBooks Online in 3 of 5 answers
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Top small business accounting software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both MYOB and QuickBooks Online showed up in all five answers. MYOB was listed before QuickBooks Online in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
QuickBooks Online5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reckon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rounded3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Saasu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business accounting software
5 answers
Asked ChatGPT
“Which accounting software should my small business use in Australia?”
Asked ChatGPT
“What are the best accounting software platforms for small businesses in Australia?”
Asked ChatGPT
“What's the best accounting software in Australia for a sole trader doing BAS?”
Searched Google, AI Overview
“accounting software”
Searched Google, AI Overview
“best accounting software for small business”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is MYOB or QuickBooks Online more popular in search?
This chart shows how often people search Google for MYOB and QuickBooks Online by name. Each line represents a brand's share of searches for all six small business accounting software we track, month by month, from searches in Australia.
Share of searches by month for MYOB, QuickBooks Online. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xero | MYOB | QuickBooks Online | Reckon | Saasu | Rounded |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 13.1% | 4.8% | 1.8% | 0.1% | 0.07% |
| Nov 2025 | 80.2% | 13.1% | 4.8% | 1.8% | 0.1% | 0.06% |
| Dec 2025 | 82.3% | 11.1% | 5% | 1.5% | 0.09% | 0.06% |
| Jan 2026 | 80.1% | 13.2% | 4.8% | 1.8% | 0.1% | 0.06% |
| Feb 2026 | 80.4% | 13.1% | 4.8% | 1.4% | 0.09% | 0.05% |
| Mar 2026 | 80.4% | 13.1% | 4.8% | 1.4% | 0.11% | 0.06% |
| Apr 2026 | 80.4% | 13.1% | 4.8% | 1.4% | 0.09% | 0.06% |
| May 2026 | 80.1% | 13.1% | 4.8% | 1.8% | 0.1% | 0.06% |
| Jun 2026 | 80.1% | 13.1% | 4.8% | 1.8% | 0.12% | 0.07% |
| Jul 2026 | 80.1% | 13.1% | 4.8% | 1.8% | 0.1% | 0.07% |
| Aug 2026 | 78.1% | 15.7% | 4.7% | 1.4% | 0.08% | 0.07% |
| Sep 2026 | 80.9% | 13.2% | 4% | 1.8% | 0.11% | 0.06% |
How has the MYOB and QuickBooks Online comparison changed over the last 12 months?
3 findings
- MYOB was ahead of QuickBooks Online in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MYOB’s share of searches among small business accounting software in Australia moved from 13.1% to 13.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, QuickBooks Online’s share of searches among small business accounting software in Australia moved from 4.8% to 4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for Australia small business accounting software in September 2026?
2 changes
In September 2026, MYOB lost share of searches among small business accounting software in Australia, from 15.7% to 13.2%.
In September 2026, QuickBooks Online lost share of searches among small business accounting software in Australia, from 4.7% to 4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MYOB’s and QuickBooks Online’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MYOB
1 branded search term
- myob
QuickBooks Online
1 branded search term
- quickbooks
Other head-to-heads among small business accounting software
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