Brandwave

The Man Shake vs OptiSlim:Which is more popular?

In September 2026, The Man Shake had more branded searches than OptiSlim among meal replacement brands in Australia. The Man Shake had about 18,100 branded searches, while OptiSlim had 6,600. The Man Shake made up 37.2% of all meal replacement brand searches we track, and OptiSlim accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about meal replacement brands, The Man Shake appeared in two of the five answers and OptiSlim in one. The Man Shake was mentioned before OptiSlim in two out of three answers that named either.

Among meal replacement brands in Australia in September 2026

Who do people search for more?

The Man Shake, about 3 searches for every 1 for OptiSlim

The Man Shake 18.1K searchesOptiSlim 6.6K searches

Who does AI mention more?

The Man Shake, mentioned in 2 of 5 answers, OptiSlim in 1

The Man Shake in 2 of 5OptiSlim in 1 of 5

Who does AI recommend more?

The Man Shake, named ahead of OptiSlim in 2 of 3 answers

The Man Shake first in 2OptiSlim first in 1

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Top meal replacement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Man Shake was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OptiSlim was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Man Shake was listed before OptiSlim in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Lady Shake1st
  2. The Man Shake2nd
  3. OptiSlim3rd
  4. Optifast4th
  5. IsoWhey5th
  6. Huel6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Lady Shake3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Man Shake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optifast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IsoWhey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OptiSlim1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about meal replacement brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is The Man Shake or OptiSlim more popular in search?

This chart shows how often people search Google for The Man Shake and OptiSlim by name. Each line represents a brand's share of searches for all six meal replacement brands we track, month by month, from searches in Australia.

The Man Shake and OptiSlim among meal replacement brands in Australia, by month

Share of searches by month for The Man Shake, OptiSlim. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Man ShakeOptifastThe Lady ShakeOptiSlimHuelIsoWhey
Oct 202535.8%23.9%19.5%13.1%3.9%3.9%
Nov 202541.6%22.7%18.6%10.1%2.5%4.5%
Dec 202538.6%25.8%17.3%11.5%2.8%4.1%
Jan 202641.8%22.8%18.6%10.2%2.9%3.7%
Feb 202636.7%24.5%20.1%11%3.9%3.9%
Mar 202635.6%23.8%19.5%10.6%5.7%4.7%
Apr 202631.6%31.6%17.3%11.5%4.1%4.1%
May 202633.7%27.6%18.5%12.3%4.3%3.6%
Jun 202633.9%27.8%18.6%12.4%3.7%3.7%
Jul 202635.2%28.7%15.7%12.8%3.8%3.8%
Aug 202633.5%27.4%18.3%12.2%4.3%4.3%
Sep 202637.2%24.8%16.6%13.6%3.9%3.9%

How has the The Man Shake and OptiSlim comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia meal replacement brands in September 2026?

2 changes
  1. In September 2026, The Man Shake gained share of searches among meal replacement brands in Australia, from 33.5% to 37.2%.

  2. In September 2026, OptiSlim gained share of searches among meal replacement brands in Australia, from 12.2% to 13.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Man Shake’s and OptiSlim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Man Shake

1 branded search term

  • man shake

OptiSlim

1 branded search term

  • optislim

How the Brand Demand Index is measured

Other head-to-heads among meal replacement brands

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