Meal replacement brands in Australia:Which are most popular?

Name: Meal replacement brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, The Man Shake was the most searched meal replacement brand in Australia, accounting for 37.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, The Lady Shake was mentioned most often, in three of the five answers. The Lady Shake was recommended most often, coming first in one out of four responses that gave a list.

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Top meal replacement brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Lady Shake was mentioned most often, in three of the five answers. The Lady Shake was recommended most often, coming first in one out of four answers that gave a list. The Man Shake was second, and OptiSlim was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Lady Shake	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
The Man Shake	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Optifast	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
IsoWhey	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
OptiSlim	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Huel	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

The Lady Shake3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Man Shake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optifast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IsoWhey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OptiSlim1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Huel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about meal replacement brands

5 answers

Asked ChatGPT
“Which meal replacement shake should I buy in Australia?”
1. 1The Lady Shake
2. 2IsoWhey
Asked ChatGPT
“What are the best meal replacement shakes in Australia?”
Asked ChatGPT
“What's the best meal replacement shake for weight loss?”
Searched Google, AI Overview
“meal replacement shakes”
1. 1OptiSlim
2. 2Huel
Searched Google, AI Overview
“meal replacement”

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which meal replacement brands do people search for most?

This chart shows how often people search Google for each meal replacement brand by name. Each line represents a brand's share of searches for all six meal replacement brands we track, month by month, from searches in Australia.

Share of searches among meal replacement brands in Australia, by month

Month	The Man Shake	Optifast	The Lady Shake	OptiSlim	Huel	IsoWhey
Oct 2025	35.8%	23.9%	19.5%	13.1%	3.9%	3.9%
Nov 2025	41.6%	22.7%	18.6%	10.1%	2.5%	4.5%
Dec 2025	38.6%	25.8%	17.3%	11.5%	2.8%	4.1%
Jan 2026	41.8%	22.8%	18.6%	10.2%	2.9%	3.7%
Feb 2026	36.7%	24.5%	20.1%	11%	3.9%	3.9%
Mar 2026	35.6%	23.8%	19.5%	10.6%	5.7%	4.7%
Apr 2026	31.6%	31.6%	17.3%	11.5%	4.1%	4.1%
May 2026	33.7%	27.6%	18.5%	12.3%	4.3%	3.6%
Jun 2026	33.9%	27.8%	18.6%	12.4%	3.7%	3.7%
Jul 2026	35.2%	28.7%	15.7%	12.8%	3.8%	3.8%
Aug 2026	33.5%	27.4%	18.3%	12.2%	4.3%	4.3%
Sep 2026	37.2%	24.8%	16.6%	13.6%	3.9%	3.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	The Man Shake	37.2%	18.1K	+22.3%	+3.7 points
2, held 2nd	Optifast Nestlé	24.8%	12.1K	0%	-2.5 points
3, held 3rd	The Lady Shake	16.6%	8.1K	0%	-1.7 points
4, held 4th	OptiSlim	13.6%	6.6K	+22.2%	+1.3 points
5, held 5th	Huel	3.9%	1.9K	0%	-0.4 points
6, held 6th	IsoWhey	3.9%	1.9K	0%	-0.4 points

1.The Man Shake
37.2%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.7 points.
2.Optifast
24.8%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -2.5 points.
3.The Lady Shake
16.6%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.7 points.
4.OptiSlim
13.6%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
5.Huel
3.9%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.IsoWhey
3.9%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

Which brand is most popular in search among meal replacement brands in Australia?

6 brands

In September 2026, The Man Shake was the most searched among meal replacement brands in Australia, with an estimated 18.1K branded searches, 37.2% of all searches for the six we track. Optifast is in 2nd place, 12.3 percentage points behind at 24.8%.

Australia meal replacement brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
The Man Shake	35.8% → 37.2%	41.8%Jan 2026	31.6%Apr 2026	1st
Optifast	23.9% → 24.8%	31.6%Apr 2026	22.7%Nov 2025	2nd
The Lady Shake	19.5% → 16.6%	20.1%Feb 2026	15.7%Jul 2026	3rd
OptiSlim	13.1% → 13.6%	13.6%Sep 2026	10.1%Nov 2025	4th
Huel	3.9%	5.7%Mar 2026	2.5%Nov 2025	5th
IsoWhey	3.9%	4.7%Mar 2026	3.6%May 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, The Man Shake’s share of searches among meal replacement brands in Australia increased from 35.8% to 37.2%.
Across the 12 months ending September 2026, Optifast’s share of searches among meal replacement brands in Australia increased from 23.9% to 24.8%.
Across the 12 months ending September 2026, The Lady Shake’s share of searches among meal replacement brands in Australia decreased from 19.5% to 16.6%.
Across the 12 months ending September 2026, The Man Shake’s share of searches among meal replacement brands in Australia peaked at 41.8% in January 2026 and was lowest at 31.6% in April 2026.
Across the 12 months ending September 2026, Optifast’s share of searches among meal replacement brands in Australia peaked at 31.6% in April 2026 and was lowest at 22.7% in November 2025.
Across the 12 months ending September 2026, The Lady Shake’s share of searches among meal replacement brands in Australia peaked at 20.1% in February 2026 and was lowest at 15.7% in July 2026.
Across the 12 months ending September 2026, OptiSlim’s share of searches among meal replacement brands in Australia peaked at 13.6% in September 2026 and was lowest at 10.1% in November 2025.
Across the 12 months ending September 2026, Huel’s share of searches among meal replacement brands in Australia peaked at 5.7% in March 2026 and was lowest at 2.5% in November 2025.
Across the 12 months ending September 2026, IsoWhey’s share of searches among meal replacement brands in Australia peaked at 4.7% in March 2026 and was lowest at 3.6% in May 2026.
Across the 12 months ending September 2026, OptiSlim, Huel and IsoWhey held steady: their share of searches among meal replacement brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia meal replacement brands in September 2026?

6 changes

In September 2026, The Man Shake gained share of searches among meal replacement brands in Australia, from 33.5% to 37.2%.
In September 2026, OptiSlim gained share of searches among meal replacement brands in Australia, from 12.2% to 13.6%.
In September 2026, Optifast lost share of searches among meal replacement brands in Australia, from 27.4% to 24.8%.
In September 2026, The Lady Shake lost share of searches among meal replacement brands in Australia, from 18.3% to 16.6%.
Estimated monthly branded searches for Huel in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for IsoWhey in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted for meal replacement brands?

6 search terms

Each brand's share of searches among meal replacement brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.