Brandwave

Claratyne vs Zyrtec:Which is more popular?

In September 2026, Zyrtec had more branded searches than Claratyne among hay fever and allergy brands in Australia. Zyrtec had about 40,500 branded searches, while Claratyne had 27,100. Zyrtec made up 32.5% of all hay fever and allergy brand searches we track, and Claratyne accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about hay fever and allergy brands, Claratyne and Zyrtec each appeared in three of the five answers. Claratyne was mentioned before Zyrtec in every answer.

Among hay fever and allergy brands in Australia in September 2026

Who do people search for more?

Zyrtec, about 49% more searches than Claratyne

Zyrtec 40.5K searchesClaratyne 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Claratyne in 3 of 5Zyrtec in 3 of 5

Who does AI recommend more?

Claratyne, named ahead of Zyrtec in every answer

Claratyne first in 3Zyrtec never first

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Top hay fever and allergy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Claratyne and Zyrtec were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Claratyne was listed before Zyrtec in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Telfast1st
  2. Claratyne2nd
  3. Zyrtec3rd
  4. Nasonex4th
  5. Flixonase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zyrtec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Telfast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Claratyne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nasonex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flixonase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hay fever and allergy brands

5 answers
  • Asked ChatGPT

    “Which hay fever tablets should I take in Australia?”

    1. 1Telfast
    2. 2Claratyne
    3. 3Zyrtec
    4. 4Nasonex
  • Asked ChatGPT

    “What are the best antihistamines for hay fever in Australia?”

    1. 1Telfast
    2. 2Claratyne
    3. 3Zyrtec
  • Asked ChatGPT

    “What's the best nasal spray for hay fever?”

    1. 1Nasonex
  • Searched Google, AI Overview

    “antihistamine”

    1. Searched Google, AI Overview

      “hay fever tablets”

      1. 1Telfast
      2. 2Claratyne
      3. 3Zyrtec

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

    Is Claratyne or Zyrtec more popular in search?

    This chart shows how often people search Google for Claratyne and Zyrtec by name. Each line represents a brand's share of searches for all five hay fever and allergy brands we track, month by month, from searches in Australia.

    Claratyne and Zyrtec among hay fever and allergy brands in Australia, by month

    Share of searches by month for Zyrtec, Claratyne. The figures are in the table below the chart.

    View monthly share of searches table
    MonthZyrtecTelfastClaratyneNasonexFlixonase
    Oct 202536.6%24.4%24.4%13.4%1.2%
    Nov 202536.6%24.5%24.5%13.4%1.2%
    Dec 202536.4%24.4%24.4%13.3%1.4%
    Jan 202636.5%24.4%24.4%13.3%1.3%
    Feb 202633.6%22.4%27.4%15%1.5%
    Mar 202633.5%22.4%27.5%15%1.6%
    Apr 202635.3%23.6%23.6%15.8%1.7%
    May 202636.9%20.2%24.7%16.5%1.8%
    Jun 202632.4%21.6%26.4%17.7%1.9%
    Jul 202631.2%20.8%25.4%20.8%1.8%
    Aug 202632.3%21.6%26.5%17.7%1.9%
    Sep 202632.5%26.5%21.7%17.8%1.5%

    How has the Claratyne and Zyrtec comparison changed over the last 12 months?

    3 findings

    How did search popularity change for Australia hay fever and allergy brands in September 2026?

    3 changes
    1. In September 2026, Telfast overtook Claratyne to rank 2nd among hay fever and allergy brands in Australia, with 26.5% of the searches.

    2. In September 2026, Claratyne lost share of searches among hay fever and allergy brands in Australia, from 26.5% to 21.7%.

    3. Estimated monthly branded searches for Zyrtec in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Claratyne’s and Zyrtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Claratyne

    1 branded search term

    • claratyne

    Zyrtec

    1 branded search term

    • zyrtec

    How the Brand Demand Index is measured

    Other head-to-heads among hay fever and allergy brands

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