How popular isXero Practice Manager?
In September 2026, people searched for Xero Practice Manager by name about 2,400 times in Australia, a 26.3% increase from the previous year. These searches made up 18.9% of all Australia accounting practice software searches, placing Xero Practice Manager third out of six brands. When we asked both ChatGPT and Google AI Overviews about accounting practice software, Xero Practice Manager appeared in four of the five answers and was the second most recommended of the six.
Xero Practice Manager is the third most searched of 6 competitors and the second most recommended in AI answers.
FYIShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
KarbonShare of searches 18.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Xero Practice ManagerShare of searches 18.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
IgnitionShare of searches 15.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
MYOB PracticeShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Follow Xero Practice Manager and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top accounting practice software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xero Practice Manager was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xero Practice Manager is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Karbon1st
- Xero Practice Manager2nd
- FYI3rd
TaxDome4th- MYOB Practice5th
- Ignition6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FYI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karbon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xero Practice Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MYOB Practice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TaxDome2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ignition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about accounting practice software
5 answers
Asked ChatGPT
“What's the best practice management software for Australian accountants?”
Asked ChatGPT
“Which software do Australian accounting firms use to run their practice?”
Asked ChatGPT
“What's the best practice management software for a small accounting firm in Australia?”
Searched Google, AI Overview
“practice management software”
Searched Google, AI Overview
“practice management software for accountants”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which accounting practice software compete with Xero Practice Manager?
Share of searches by month for FYI, Karbon, Xero Practice Manager, Ignition, MYOB Practice, TaxDome. The figures are in the table below the chart.
View monthly share of searches table
| Month | FYI | Karbon | Xero Practice Manager | Ignition | MYOB Practice | TaxDome |
|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 21.5% | 14.1% | 17.6% | 2.4% | 4.4% |
| Nov 2025 | 38.6% | 25.5% | 11.4% | 17.5% | 2.8% | 4.2% |
| Dec 2025 | 42.8% | 22.6% | 11.9% | 15.7% | 2.5% | 4.6% |
| Jan 2026 | 39.9% | 26.3% | 11.8% | 15.3% | 2.4% | 4.4% |
| Feb 2026 | 18.5% | 62.3% | 6.7% | 8.4% | 1.6% | 2.5% |
| Mar 2026 | 37.8% | 25.2% | 11.2% | 16.7% | 4.1% | 5% |
| Apr 2026 | 39.5% | 26.1% | 11.7% | 14.6% | 2.9% | 5.3% |
| May 2026 | 35.7% | 23.5% | 15.4% | 15.6% | 3.9% | 5.8% |
| Jun 2026 | 36.9% | 24.3% | 13.4% | 16.7% | 2.7% | 6% |
| Jul 2026 | 28.6% | 28.6% | 15.1% | 18.2% | 2.5% | 7% |
| Aug 2026 | 31.9% | 25.7% | 14.2% | 17.6% | 4.3% | 6.4% |
| Sep 2026 | 28.3% | 18.9% | 18.9% | 15.7% | 12.6% | 5.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.3% | 3.6K | 0% | -3.6 points | |
| 2, held 2nd | 18.9% | 2.4K | -17.2% | -6.8 points | |
| 3, moved from 4th to 3rd | 18.9% | 2.4K | +50% | +4.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 15.7% | 2K | 0% | -2 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 12.6% | 1.6K | +233.3% | +8.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.7% | 720 | 0% | -0.7 pointsmoved from 5th to 6th |
1.
FYI28.3%
Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share -3.6 points.
2.
Karbon18.9%
Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -6.8 points.
18.9%
Moved from 4th to 3rd. 2.4K estimated branded searches, +50% vs prior month. Share +4.7 points.
4.
Ignition15.7%
Moved from 3rd to 4th. 2K estimated branded searches, 0% vs prior month. Share -2 points.
12.6%
Moved from 6th to 5th. 1.6K estimated branded searches, +233.3% vs prior month. Share +8.3 points.
6.
TaxDome5.7%
Moved from 5th to 6th. 720 estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare popularity between Xero Practice Manager and its closest rivals
- Xero Practice Manager vs FYI: compare popularity
- Xero Practice Manager vs Karbon: compare popularity
- Xero Practice Manager vs Ignition: compare popularity
- Xero Practice Manager vs MYOB Practice: compare popularity
- Xero Practice Manager vs TaxDome: compare popularity
- Compare Xero Practice Manager with any brand
Every comparison with Xero Practice Manager
5 comparisons
How has branded search demand for Xero Practice Manager changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Xero Practice Manager in Australia rose from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Xero Practice Manager’s share of searches among accounting practice software in Australia increased from 14.1% to 18.9%.
- Across the 12 months ending September 2026, Xero Practice Manager’s share of searches among accounting practice software in Australia peaked at 18.9% in September 2026 and was lowest at 6.7% in February 2026.
- Across the 12 months ending September 2026, Xero Practice Manager rose from 4th to 3rd among accounting practice software in Australia.
How did search popularity change for Australia accounting practice software in September 2026?
6 changes
In September 2026, MYOB Practice overtook TaxDome to rank 5th among accounting practice software in Australia, with 12.6% of the searches.
In September 2026, Xero Practice Manager overtook Ignition to rank 3rd among accounting practice software in Australia, with 18.9% of the searches.
In September 2026, Karbon lost share of searches among accounting practice software in Australia, from 25.7% to 18.9%.
In September 2026, FYI lost share of searches among accounting practice software in Australia, from 31.9% to 28.3%.
In September 2026, Ignition lost share of searches among accounting practice software in Australia, from 17.6% to 15.7%.
In September 2026, TaxDome lost share of searches among accounting practice software in Australia, from 6.4% to 5.7%.
How are Xero Practice Manager’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Xero Practice Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- xero practice manager
Do you work for Xero Practice Manager? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Xero Practice Manager your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.