Brandwave

How popular isFYI?

In September 2026, people searched for FYI by name about 3,600 times in Australia, a 33.3% decrease from the previous year. These searches made up 28.3% of all Australia accounting practice software searches, placing FYI first out of six brands. When we asked both ChatGPT and Google AI Overviews about accounting practice software, FYI appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

FYI is the most searched of 6 competitors and the third most recommended in AI answers.

  1. FYIShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. KarbonShare of searches 18.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Xero Practice ManagerShare of searches 18.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. IgnitionShare of searches 15.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. MYOB PracticeShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top accounting practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FYI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FYI is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karbon1st
  2. Xero Practice Manager2nd
  3. FYI3rd
  4. TaxDome4th
  5. MYOB Practice5th
  6. Ignition6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FYI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karbon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xero Practice Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MYOB Practice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TaxDome2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ignition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accounting practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which accounting practice software compete with FYI?

FYI against accounting practice software in Australia, by month

Share of searches by month for FYI, Karbon, Xero Practice Manager, Ignition, MYOB Practice, TaxDome. The figures are in the table below the chart.

View monthly share of searches table
MonthFYIKarbonXero Practice ManagerIgnitionMYOB PracticeTaxDome
Oct 202540%21.5%14.1%17.6%2.4%4.4%
Nov 202538.6%25.5%11.4%17.5%2.8%4.2%
Dec 202542.8%22.6%11.9%15.7%2.5%4.6%
Jan 202639.9%26.3%11.8%15.3%2.4%4.4%
Feb 202618.5%62.3%6.7%8.4%1.6%2.5%
Mar 202637.8%25.2%11.2%16.7%4.1%5%
Apr 202639.5%26.1%11.7%14.6%2.9%5.3%
May 202635.7%23.5%15.4%15.6%3.9%5.8%
Jun 202636.9%24.3%13.4%16.7%2.7%6%
Jul 202628.6%28.6%15.1%18.2%2.5%7%
Aug 202631.9%25.7%14.2%17.6%4.3%6.4%
Sep 202628.3%18.9%18.9%15.7%12.6%5.7%

  1. 1.FYI

    28.3%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Karbon

    18.9%

    Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -6.8 points.

  3. 3.Xero Practice Manager

    18.9%

    Moved from 4th to 3rd. 2.4K estimated branded searches, +50% vs prior month. Share +4.7 points.

  4. 4.Ignition

    15.7%

    Moved from 3rd to 4th. 2K estimated branded searches, 0% vs prior month. Share -2 points.

  5. 5.MYOB Practice

    12.6%

    Moved from 6th to 5th. 1.6K estimated branded searches, +233.3% vs prior month. Share +8.3 points.

  6. 6.TaxDome

    5.7%

    Moved from 5th to 6th. 720 estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare popularity between FYI and its closest rivals

Every comparison with FYI

5 comparisons

How has branded search demand for FYI changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FYI in Australia fell from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, FYI’s share of searches among accounting practice software in Australia decreased from 40% to 28.3%.
  • Across the 12 months ending September 2026, FYI’s share of searches among accounting practice software in Australia peaked at 42.8% in December 2025 and was lowest at 18.5% in February 2026.

How did search popularity change for Australia accounting practice software in September 2026?

6 changes

  1. In September 2026, MYOB Practice overtook TaxDome to rank 5th among accounting practice software in Australia, with 12.6% of the searches.

  2. In September 2026, Xero Practice Manager overtook Ignition to rank 3rd among accounting practice software in Australia, with 18.9% of the searches.

  3. In September 2026, Karbon lost share of searches among accounting practice software in Australia, from 25.7% to 18.9%.

  4. In September 2026, FYI lost share of searches among accounting practice software in Australia, from 31.9% to 28.3%.

  5. In September 2026, Ignition lost share of searches among accounting practice software in Australia, from 17.6% to 15.7%.

  6. In September 2026, TaxDome lost share of searches among accounting practice software in Australia, from 6.4% to 5.7%.

How are FYI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using FYI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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