How popular isTigerlily?
In September 2026, people searched for Tigerlily by name about 16,100 times in Australia, an 18.3% decrease from the previous year. These searches made up 7% of all Australia swimwear brand searches, placing Tigerlily fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about swimwear brands, Tigerlily did not appear in any of the answers.
Tigerlily is the fourth most searched of 10 competitors and not listed in any AI answer.
Cotton On BodyShare of searches 39.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
SeafollyShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BydeeShare of searches 14.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
TigerlilyShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BakuShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tigerlily did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Seafolly1st
Peony2nd
Form and Fold3rd- Bydee4th
Bondi Born5th- Baku6th
Bond-Eye7th- Cotton On Body8th
Jets9th- Tigerlily–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in Australia?”
Asked ChatGPT
“What are the best Australian swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand in Australia for bikinis?”
Searched Google, AI Overview
“bikinis”
Searched Google, AI Overview
“swimwear australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which swimwear brands compete with Tigerlily?
Share of searches by month for Cotton On Body, Seafolly, Bydee, Tigerlily, Baku, Jets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 90.5K | 0% | -7.4 points | |
| 2, held 2nd | 26.2% | 60.5K | +49.4% | +5.3 points | |
| 3, held 3rd | 14.4% | 33.1K | +22.1% | +0.4 points | |
| 4, held 4th | 7% | 16.1K | +24% | +0.3 points | |
| 5, held 5th | 5.2% | 12.1K | +49.4% | +1.1 points | |
| 6, held 6th | 2.9% | 6.6K | +22.2% | +0.1 points | |
| 7, held 7th | 1.9% | 4.4K | +22.2% | +0.1 points | |
| 8, held 8th | 1.3% | 2.9K | +20.8% | 0 points | |
| 9, held 9th | 1% | 2.4K | +26.3% | +0.1 points | |
| 10, held 10th | 0.82% | 1.9K | +46.2% | +0.2 points |
39.3%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -7.4 points.
2.
Seafolly26.2%
Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +5.3 points.
3.
Bydee14.4%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
7%
Held 4th. 16.1K estimated branded searches, +24% vs prior month. Share +0.3 points.
5.
Baku5.2%
Held 5th. 12.1K estimated branded searches, +49.4% vs prior month. Share +1.1 points.
6.
Jets2.9%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
1.9%
Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
8.
Peony1.3%
Held 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
9.
Bond-Eye1%
Held 9th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
0.82%
Held 10th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.
Compare popularity between Tigerlily and its closest rivals
Every comparison with Tigerlily
9 comparisons
How has branded search demand for Tigerlily changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tigerlily in Australia fell from 19.7K to 16.1K.
- Across the 12 months ending September 2026, Tigerlily’s share of searches among swimwear brands in Australia decreased from 8.2% to 7%.
- Across the 12 months ending September 2026, Tigerlily’s share of searches among swimwear brands in Australia peaked at 8.3% in February 2026 and was lowest at 6.1% in December 2025.
How did search popularity change for Australia swimwear brands in September 2026?
6 changes
In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%.
In September 2026, Baku gained share of searches among swimwear brands in Australia, from 4.2% to 5.2%.
In September 2026, Cotton On Body lost share of searches among swimwear brands in Australia, from 46.7% to 39.3%.
Jets’ share of searches among swimwear brands in Australia has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026.
Estimated monthly branded searches for Peony in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Tigerlily in Australia fell 18.3% over 12 measured months, from 19.7K to 16.1K in September 2026.
How are Tigerlily’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tigerlily’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tigerlily
- tigerlily swimwear
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