How popular isRex?
In September 2026, people searched for Rex by name about 49,500 times in Australia, a 33.1% decrease from the previous year. These searches made up 1.7% of all Australia airline searches, placing Rex fourth out of four airlines. When we asked both ChatGPT and Google AI Overviews about airlines, Rex did not appear in any of the answers.
Rex is the fourth most searched of 4 competitors and not listed in any AI answer.
JetstarShare of searches 41.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
QantasShare of searches 34%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Virgin AustraliaShare of searches 22.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
RexShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Rex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top airlines in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Virgin Australia1st
- Qantas2nd
- Jetstar3rd
- Rex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jetstar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Virgin Australia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Qantas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about airlines
5 answers
Asked ChatGPT
“Which airline should I fly with in Australia?”
Asked ChatGPT
“What are the best airlines in Australia?”
Asked ChatGPT
“What's the best value airline for domestic flights in Australia?”
Searched Google, AI Overview
“flights”
Searched Google, AI Overview
“cheap flights”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which airlines compete with Rex?
Share of searches by month for Jetstar, Qantas, Virgin Australia, Rex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jetstar | Qantas | Virgin Australia | Rex |
|---|---|---|---|---|
| Oct 2025 | 41.5% | 33.7% | 22.8% | 2% |
| Nov 2025 | 41.6% | 33.9% | 22.8% | 1.7% |
| Dec 2025 | 41.5% | 34% | 22.9% | 1.7% |
| Jan 2026 | 41.6% | 33.9% | 22.8% | 1.7% |
| Feb 2026 | 36.7% | 36.7% | 24.8% | 1.8% |
| Mar 2026 | 41.6% | 33.9% | 22.8% | 1.7% |
| Apr 2026 | 41.5% | 34% | 22.9% | 1.7% |
| May 2026 | 44.3% | 29.6% | 24.3% | 1.8% |
| Jun 2026 | 39.5% | 32.3% | 26.6% | 1.6% |
| Jul 2026 | 36.8% | 36.8% | 24.8% | 1.5% |
| Aug 2026 | 41.8% | 34% | 22.9% | 1.4% |
| Sep 2026 | 41.5% | 34% | 22.9% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 1.2M | -18.7% | -0.3 points | |
| 2, held 2nd | 34% | 1M | -18% | 0 points | |
| 3, held 3rd | 22.9% | 673K | -18.2% | 0 points | |
| 4, held 4th | 1.7% | 49.5K | 0% | +0.3 points |
1.
Jetstar41.5%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.3 points.
2.
Qantas34%
Held 2nd. 1M estimated branded searches, -18% vs prior month. Share 0 points.
22.9%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
Rex1.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Rex and its closest rivals
Every comparison with Rex
3 comparisons
How has branded search demand for Rex changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rex in Australia fell from 74K to 49.5K.
- Across the 12 months ending September 2026, Rex’s share of searches among airlines in Australia held steady, from 2% to 1.7%.
How did search popularity change for Australia airlines in September 2026?
4 changes
Virgin Australia’s share of searches among airlines in Australia has lost ground for 3 months in a row, from 26.6% to 22.9% in September 2026.
Estimated monthly branded searches for Rex in Australia fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
Estimated monthly branded searches for Jetstar in Australia fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.
Estimated monthly branded searches for Qantas in Australia fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
How are Rex’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rex airline
- rex airlines
Do you work for Rex? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.