Brandwave

How popular isPureology?

In September 2026, people searched for Pureology by name about 3,600 times in Australia, about the same as the previous year. These searches made up 2.6% of all Australia shampoo and haircare brand searches, placing Pureology 12th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about shampoo and haircare brands, Pureology appeared in one of the five answers and was the fourth most recommended of the 15.

Search and AI answers in September 2026

Pureology is the 12th most searched of 15 competitors and the fourth most recommended in AI answers.

  1. KérastaseShare of searches 36.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. OlaplexShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. RedkenShare of searches 8.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. MoroccanoilShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PureologyShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+10 more

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Top shampoo and haircare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pureology was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pureology is the fourth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Olaplex1st
  2. Redken2nd
  3. Kérastase3rd
  4. Pureology4th
  5. Kevin.Murphy5th
  6. OGX6th
  7. Davroe7th
  8. Moroccanoil–
  9. Head & Shoulders–
  10. Dove–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Olaplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davroe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pureology1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Head & Shoulders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about shampoo and haircare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which shampoo and haircare brands compete with Pureology?

Pureology against shampoo and haircare brands in Australia, by month

Share of searches by month for Kérastase, Olaplex, Redken, Moroccanoil, Head & Shoulders, Kevin.Murphy, OGX, Dove, Sukin, Davroe, Pantene, Pureology, TRESemmé. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseOlaplexRedkenMoroccanoilHead & ShouldersKevin.MurphyOGXDoveSukinDavroePantenePureologyTRESemméHerbal EssencesELEVEN Australia
Oct 202543.7%13.1%7.2%5.9%3.9%4.8%3.2%1.7%3.2%3.2%2.6%2.6%2.1%1.7%1.2%
Nov 202547.7%17.4%6.4%5.2%2.3%4.3%2.3%1.5%2.3%2.8%1.9%2.3%1.3%1%1.3%
Dec 202541.9%18.8%6.9%5.6%2.5%4.6%3%2%3%3%2%2.5%1.7%1.1%1.3%
Jan 202642%12.6%8.4%5.6%3.7%4.6%3.7%2.5%4.6%3.1%2.5%2.5%1.7%1.3%1.3%
Feb 202641.6%12.4%8.3%5.5%3.7%4.5%3.7%3%3.7%3.7%2.4%2.4%2%1.6%1.3%
Mar 202640.2%14.7%9.8%4.4%3.6%4.4%2.9%3.6%3.6%2.9%2.4%2.4%1.9%1.9%1.3%
Apr 202638.1%13.9%9.3%5.1%4.2%5.1%3.4%4.2%3.4%3.4%2.8%2.2%1.8%1.8%1.2%
May 202637.1%16.6%7.4%6.1%4%4.9%4%3.3%3.3%3.3%2.7%2.7%1.8%1.4%1.2%
Jun 202637.1%13.6%9.1%6.1%4%4.9%4%3.3%4%4%2.7%2.7%1.8%1.4%1.2%
Jul 202636.2%13.2%8.9%5.9%4%4.8%4.8%4%4%4%2.6%2.6%2.1%1.8%1.2%
Aug 202640.1%14.7%8%5.4%4.4%4.4%3.6%3.6%3.6%2.9%2.4%2.4%1.9%1.6%1.1%
Sep 202636.3%13.3%8.9%5.9%4.8%4.8%4.8%4%4%3.2%2.6%2.6%2.1%1.4%1.2%

  1. 1.Kérastase

    36.3%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  2. 2.Olaplex

    13.3%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

  3. 3.Redken

    8.9%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Moroccanoil

    5.9%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Head & Shoulders

    4.8%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Kevin.Murphy

    4.8%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.OGX

    4.8%

    Moved from 8th to 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  8. 8.Dove

    4%

    Moved from 7th to 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Sukin

    4%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  10. 10.Davroe

    3.2%

    Held 10th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Pantene

    2.6%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Pureology

    2.6%

    Held 12th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  13. 13.TRESemmé

    2.1%

    Held 13th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Herbal Essences

    1.4%

    Held 14th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  15. 15.ELEVEN Australia

    1.2%

    Held 15th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Sukin sells other things too, so only its searches that name this product count here, like “sukin shampoo”.

Compare popularity between Pureology and its closest rivals

Every comparison with Pureology

14 comparisons

How has branded search demand for Pureology changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pureology in Australia held steady at 3.6K.
  • Across the 12 months ending September 2026, Pureology fell from 11th to 12th among shampoo and haircare brands in Australia.

How did search popularity change for Australia shampoo and haircare brands in September 2026?

6 changes

  1. In September 2026, OGX overtook Dove to rank 7th among shampoo and haircare brands in Australia, with 4.8% of the searches.

  2. In September 2026, Redken gained share of searches among shampoo and haircare brands in Australia, from 8% to 8.9%.

  3. In September 2026, Moroccanoil gained share of searches among shampoo and haircare brands in Australia, from 5.4% to 5.9%.

  4. In September 2026, Kérastase lost share of searches among shampoo and haircare brands in Australia, from 40.1% to 36.3%.

  5. In September 2026, Olaplex lost share of searches among shampoo and haircare brands in Australia, from 14.7% to 13.3%.

  6. Estimated monthly branded searches for Dove in Australia rose 125% over 12 measured months, from 2.4K to 5.4K in September 2026.

How are Pureology’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pureology’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pureology

Do you work for Pureology? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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