How popular isMadura?
In September 2026, people searched for Madura by name about 2,400 times in Australia, a 26.3% increase from the previous year. These searches made up 6.7% of all Australia tea brand searches, placing Madura third out of nine brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Madura appeared in two of the five answers and was the fifth most recommended of the nine.
Madura is the third most searched of 9 competitors and the fifth most recommended in AI answers.
T2Share of searches 62%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TwiningsShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- MaduraShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
LiptonShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th- NeradaShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Madura was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Madura is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- T25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dilmah5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Twinings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nerada3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Madura2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Madame Flavour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bushells2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tetley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lipton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“What's the best tea brand in Australia?”
Asked ChatGPT
“Which black tea brand is best in Australia?”
Asked ChatGPT
“What are the best tea brands to buy at the supermarket in Australia?”
Searched Google, AI Overview
“tea brands”
Searched Google, AI Overview
“best tea”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which tea brands compete with Madura?
Share of searches by month for T2, Twinings, Madura, Lipton, Nerada, Dilmah, Madame Flavour, Bushells. The figures are in the table below the chart.
View monthly share of searches table
| Month | T2 | Twinings | Madura | Lipton | Nerada | Dilmah | Madame Flavour | Bushells | Tetley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 10.3% | 5.4% | 5.4% | 5.4% | 3.7% | 2.1% | 2.5% | 1.7% |
| Nov 2025 | 76.2% | 5.5% | 4.5% | 3.6% | 3.6% | 2.4% | 1.7% | 1.7% | 0.9% |
| Dec 2025 | 76.9% | 4.6% | 5.5% | 3.6% | 3.6% | 2.5% | 1.1% | 1.4% | 0.91% |
| Jan 2026 | 58.3% | 9.3% | 9.3% | 6.1% | 6.1% | 4.2% | 1.9% | 3.2% | 1.5% |
| Feb 2026 | 57.7% | 9.3% | 9.3% | 7.4% | 6.2% | 3.9% | 2.3% | 2.3% | 1.5% |
| Mar 2026 | 59.5% | 9.5% | 7.9% | 6.2% | 6.2% | 4.3% | 2.4% | 2.4% | 1.6% |
| Apr 2026 | 59.5% | 9.5% | 7.9% | 6.2% | 6.2% | 4.3% | 2.4% | 2.4% | 1.6% |
| May 2026 | 60.7% | 9.8% | 7.9% | 5.2% | 5.2% | 5.2% | 2.4% | 2% | 1.6% |
| Jun 2026 | 58.6% | 9.5% | 9.5% | 5% | 6.3% | 5% | 2.6% | 1.9% | 1.6% |
| Jul 2026 | 59.1% | 9.6% | 7.7% | 6.4% | 6.4% | 5.1% | 2.3% | 1.9% | 1.6% |
| Aug 2026 | 59.6% | 9.7% | 6.4% | 6.4% | 6.4% | 5.1% | 2.4% | 2.4% | 1.6% |
| Sep 2026 | 62% | 10.1% | 6.7% | 5.3% | 5.3% | 4.5% | 2.5% | 2% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 22.2K | 0% | +2.4 points | |
| 2, held 2nd | 10.1% | 3.6K | 0% | +0.4 points | |
| 3, moved from 4th to 3rd | 6.7% | 2.4K | 0% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.3% | 1.9K | -20.8% | -1.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.3% | 1.9K | -20.8% | -1.1 points | |
| 6, held 6th | 4.5% | 1.6K | -15.8% | -0.6 points | |
| 7, moved from 8th to 7th | 2.5% | 880 | 0% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2% | 720 | -18.2% | -0.4 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.6% | 590 | 0% | +0.1 points |
1.
T262%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
Twinings10.1%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.Madura
6.7%
Moved from 4th to 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Lipton5.3%
Moved from 3rd to 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.1 points.
5.Nerada
5.3%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.1 points.
6.
Dilmah4.5%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.6 points.
2.5%
Moved from 8th to 7th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Bushells
2%
Moved from 7th to 8th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.
9.
Tetley1.6%
Held 9th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Madura and its closest rivals
Every comparison with Madura
8 comparisons
How has branded search demand for Madura changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Madura in Australia rose from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Madura’s share of searches among tea brands in Australia increased from 5.4% to 6.7%.
- Across the 12 months ending September 2026, Madura’s share of searches among tea brands in Australia peaked at 9.5% in June 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Madura rose from 4th to 3rd among tea brands in Australia.
How did search popularity change for Australia tea brands in September 2026?
6 changes
In September 2026, T2 gained share of searches among tea brands in Australia, from 59.6% to 62%.
In September 2026, Lipton lost share of searches among tea brands in Australia, from 6.4% to 5.3%.
In September 2026, Nerada lost share of searches among tea brands in Australia, from 6.4% to 5.3%.
In September 2026, Dilmah lost share of searches among tea brands in Australia, from 5.1% to 4.5%.
Twinings’ share of searches among tea brands in Australia has gained ground for 3 months in a row, from 9.5% to 10.1% in September 2026.
In September 2026, Madame Flavour rose from 8th to 7th among tea brands in Australia.
How are Madura’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Madura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- madura tea
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Is Madura your brand?
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