Brandwave

How popular isLock&Lock?

In September 2026, people searched for Lock&Lock by name about 480 times in Australia, an 18.6% decrease from the previous year. These searches made up 1.2% of all Australia food storage brand searches, placing Lock&Lock ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about food storage brands, Lock&Lock appeared in two of the five answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

Lock&Lock is the ninth most searched of 11 competitors and the fifth most recommended in AI answers.

  1. SistemaShare of searches 35.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. TupperwareShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DécorShare of searches 19.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SmashShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Lock&LockShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lock&Lock was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lock&Lock is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Glasslock2nd
  3. Pyrex3rd
  4. OXO4th
  5. Lock&Lock5th
  6. MontiiCo6th
  7. Décor7th
  8. Tupperware–
  9. Smash–
  10. Rubbermaid–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glasslock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lock&Lock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MontiiCo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which food storage brands compete with Lock&Lock?

Lock&Lock against food storage brands in Australia, by month

Share of searches by month for Sistema, Tupperware, Décor, Smash, OXO, Pyrex, Lock&Lock. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareDécorSmashOXOPyrexMontiiCoGlasslockLock&LockRubbermaidClickClack
Oct 202532%32%17.4%6.3%3.4%2.6%1.9%1.6%1.6%0.69%0.55%
Nov 202530%30%16.3%8.9%3.2%2.5%4.7%1.8%1.5%0.64%0.52%
Dec 202528.9%35.3%15.7%6.9%3.8%2.4%3.1%1.7%1.1%0.76%0.26%
Jan 202623.2%34.7%12.7%12.7%2.1%1.7%10.4%1.1%0.76%0.41%0.27%
Feb 202630.7%30.7%16.7%9.1%2.5%2.5%4.1%1.5%1.2%0.53%0.43%
Mar 202634.2%28%18.6%6.8%2.8%2.5%2%1.7%2%0.9%0.48%
Apr 202632.6%32.6%17.8%5.1%3.5%2.7%1.3%1.9%1.3%0.86%0.46%
May 202635.1%28.7%19.2%5.7%2.4%3.1%1.7%1.7%1.4%0.76%0.4%
Jun 202633%33%18.1%5.4%2.2%2.9%1.6%1.3%1.3%0.71%0.38%
Jul 202632.7%32.7%17.9%6.4%2.9%2.2%1.6%1.6%1.1%0.57%0.31%
Aug 202636.2%29.6%19.8%5.8%2%2%1.4%1.2%0.96%0.64%0.34%
Sep 202635.7%29.2%19.5%5.8%2.4%2.4%1.7%1.2%1.2%0.63%0.34%

  1. 1.Sistema

    35.7%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.Tupperware

    29.2%

    Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Décor

    19.5%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Smash

    5.8%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  5. 5.OXO

    2.4%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Pyrex

    2.4%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.MontiiCo

    1.7%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Glasslock

    1.2%

    Held 8th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  9. 9.Lock&Lock

    1.2%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Rubbermaid

    0.63%

    Held 10th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  11. 11.ClickClack

    0.34%

    Held 11th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Lock&Lock and its closest rivals

Every comparison with Lock&Lock

10 comparisons

How has branded search demand for Lock&Lock changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lock&Lock in Australia fell from 590 to 480.
  • Across the 12 months ending September 2026, Lock&Lock’s share of searches among food storage brands in Australia peaked at 2% in March 2026 and was lowest at 0.76% in January 2026.

How did search popularity change for Australia food storage brands in September 2026?

6 changes

  1. In September 2026, Sistema lost share of searches among food storage brands in Australia, from 36.2% to 35.7%.

  2. Tupperware’s share of searches among food storage brands in Australia has lost ground for 3 months in a row, from 33% to 29.2% in September 2026.

  3. Estimated monthly branded searches for Décor in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  4. Estimated monthly branded searches for ClickClack in Australia fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

  5. Estimated monthly branded searches for OXO in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for Glasslock in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Lock&Lock’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lock&Lock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lock and lock

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How the Brand Demand Index is measured

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