How popular isKez's Kitchen?
In September 2026, people searched for Kez's Kitchen by name about 1,300 times in Australia, an 18.8% decrease from the previous year. These searches made up 1.2% of all Australia biscuit brand searches, placing Kez's Kitchen seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about biscuit brands, Kez's Kitchen did not appear in any of the answers.
Kez's Kitchen is the seventh most searched of 7 competitors.
Tim TamShare of searches 36.7%Mentioned in 3 of 4 AI answers- Arnott'sShare of searches 33.5%Mentioned in 2 of 4 AI answers
OreoShare of searches 16.4%Mentioned in 0 of 4 AI answers- Byron Bay CookiesShare of searches 9%Mentioned in 0 of 4 AI answers
Kez's KitchenShare of searches 1.2%Mentioned in 0 of 4 AI answers
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Top biscuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kez's Kitchen did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tim Tam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arnott's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Oreo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Byron Bay Cookies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
McVitie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lotus Biscoff0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kez's Kitchen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about biscuit brands
4 answers
Asked ChatGPT
“What are the most popular biscuits in Australia?”
Asked ChatGPT
“Which biscuit brand is the best in Australia?”
Asked ChatGPT
“What are the best Australian cookies?”
Searched Google, AI Overview
“biscuits”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cookies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which biscuit brands compete with Kez's Kitchen?
Share of searches by month for Tim Tam, Arnott's, Oreo, Byron Bay Cookies, Kez's Kitchen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tim Tam | Arnott's | Oreo | Byron Bay Cookies | McVitie's | Lotus Biscoff | Kez's Kitchen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 31.5% | 28.2% | 8.4% | 1.1% | 1.3% | 1.1% |
| Nov 2025 | 42% | 31.4% | 12.6% | 10.3% | 1.1% | 1.6% | 1.1% |
| Dec 2025 | 45.8% | 29.7% | 11.2% | 9.2% | 1.2% | 1.8% | 1.2% |
| Jan 2026 | 35.6% | 36.8% | 13% | 8.7% | 1.4% | 3.1% | 1.4% |
| Feb 2026 | 46.6% | 28.5% | 13.9% | 6.2% | 1.2% | 2.3% | 1.2% |
| Mar 2026 | 36.6% | 35.4% | 16.4% | 7.3% | 1.2% | 1.7% | 1.4% |
| Apr 2026 | 29.2% | 47.8% | 13% | 5.8% | 1.7% | 1.7% | 0.88% |
| May 2026 | 35.1% | 32% | 15.7% | 12.8% | 1.6% | 1.6% | 1.1% |
| Jun 2026 | 36.7% | 33.5% | 16.4% | 9% | 1.5% | 1.7% | 1.2% |
| Jul 2026 | 36.8% | 35.6% | 13.5% | 9% | 2.2% | 1.7% | 1.2% |
| Aug 2026 | 37.6% | 34.3% | 16.9% | 7.5% | 1.4% | 1.2% | 0.99% |
| Sep 2026 | 36.7% | 33.5% | 16.4% | 9% | 1.7% | 1.5% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 40.5K | -18.2% | -0.9 points | |
| 2, held 2nd | 33.5% | 37K | -18.1% | -0.8 points | |
| 3, held 3rd | 16.4% | 18.1K | -18.5% | -0.5 points | |
| 4, held 4th | 9% | 9.9K | 0% | +1.5 points | |
| 5, held 5th | 1.7% | 1.9K | 0% | +0.3 points | |
| 6, held 6th | 1.5% | 1.6K | 0% | +0.2 points | |
| 7, held 7th | 1.2% | 1.3K | 0% | +0.2 points |
1.
Tim Tam36.7%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
2.
Arnott's33.5%
Held 2nd. 37K estimated branded searches, -18.1% vs prior month. Share -0.8 points.
3.
Oreo16.4%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.5 points.
1.7%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.5%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.2%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Kez's Kitchen and its closest rivals
Every comparison with Kez's Kitchen
6 comparisons
How has branded search demand for Kez's Kitchen changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kez's Kitchen in Australia fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Kez's Kitchen fell from 6th to 7th among biscuit brands in Australia.
How did search popularity change for Australia biscuit brands in September 2026?
6 changes
In September 2026, Byron Bay Cookies gained share of searches among biscuit brands in Australia, from 7.5% to 9%.
In September 2026, Tim Tam lost share of searches among biscuit brands in Australia, from 37.6% to 36.7%.
In September 2026, Arnott's lost share of searches among biscuit brands in Australia, from 34.3% to 33.5%.
Estimated monthly branded searches for McVitie's in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Oreo in Australia fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.
Estimated monthly branded searches for Kez's Kitchen in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are Kez's Kitchen’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kez's Kitchen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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