Brandwave

How popular isJayco?

In September 2026, people searched for Jayco by name about 18,100 times in Australia, an 18.5% decrease from the previous year. These searches made up 37.2% of all Australia caravan brand searches, placing Jayco first out of eight brands. When we asked both ChatGPT and Google AI Overviews about caravan brands, Jayco appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Jayco is the most searched of 8 competitors and the most recommended in AI answers.

  1. JaycoShare of searches 37.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Crusader CaravansShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Lotus CaravansShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. New Age CaravansShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. AvanShare of searches 8.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top caravan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jayco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jayco is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jayco1st
  2. Lotus Caravans2nd
  3. New Age Caravans3rd
  4. Crusader Caravans4th
  5. JB Caravans5th
  6. Supreme Caravans6th
  7. Avan–
  8. Zone RV–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jayco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus Caravans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crusader Caravans3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Age Caravans3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JB Caravans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supreme Caravans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zone RV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about caravan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which caravan brands compete with Jayco?

Jayco against caravan brands in Australia, by month

Share of searches by month for Jayco, Crusader Caravans, Lotus Caravans, New Age Caravans, Avan, JB Caravans, Zone RV, Supreme Caravans. The figures are in the table below the chart.

View monthly share of searches table
MonthJaycoCrusader CaravansLotus CaravansNew Age CaravansAvanJB CaravansZone RVSupreme Caravans
Oct 202525.8%31.5%11.5%7.7%6.7%6.3%6.3%4.2%
Nov 202530.4%13.6%11.1%7.4%6.6%7.4%20.3%3.3%
Dec 202518%8.1%9.8%4.4%4.3%4.4%49.2%1.9%
Jan 202631.8%14.2%14.2%9.5%6.2%6.3%14.2%3.4%
Feb 202627.9%18.6%12.5%8.3%7.4%8.3%12.5%4.5%
Mar 202632.6%17.8%11.9%9.7%7.7%7.9%7.9%4.3%
Apr 202632.8%14.7%12%8%6.9%6.5%14.7%4.4%
May 202634.2%18.7%12.5%8.3%8.1%6.8%6.8%4.5%
Jun 202634%18.6%12.4%8.3%7.1%8.3%6.8%4.5%
Jul 202633.8%18.5%12.3%8.2%9%8.2%5.4%4.5%
Aug 202634.5%18.9%12.6%8.4%7.2%8.4%5.5%4.6%
Sep 202637.2%16.6%11.1%9%8.8%7.4%6%3.9%

  1. 1.Jayco

    37.2%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Crusader Caravans

    16.6%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Lotus Caravans

    11.1%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.New Age Caravans

    9%

    Moved from 5th to 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Avan

    8.8%

    Moved from 6th to 5th. 4.3K estimated branded searches, +13.2% vs prior month. Share +1.6 points.

  6. 6.JB Caravans

    7.4%

    Moved from 4th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1 points.

  7. 7.Zone RV

    6%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Supreme Caravans

    3.9%

    Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.7 points.

Compare popularity between Jayco and its closest rivals

Every comparison with Jayco

7 comparisons

How has branded search demand for Jayco changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jayco in Australia fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Jayco’s share of searches among caravan brands in Australia increased from 25.8% to 37.2%.
  • Across the 12 months ending September 2026, Jayco’s share of searches among caravan brands in Australia peaked at 37.2% in September 2026 and was lowest at 18% in December 2025.
  • Across the 12 months ending September 2026, Jayco rose from 2nd to 1st among caravan brands in Australia.

How did search popularity change for Australia caravan brands in September 2026?

6 changes

  1. In September 2026, New Age Caravans overtook JB Caravans to rank 4th among caravan brands in Australia, with 9% of the searches.

  2. In September 2026, Avan overtook JB Caravans to rank 5th among caravan brands in Australia, with 8.8% of the searches.

  3. In September 2026, Jayco gained share of searches among caravan brands in Australia, from 34.5% to 37.2%.

  4. In September 2026, Crusader Caravans lost share of searches among caravan brands in Australia, from 18.9% to 16.6%.

  5. In September 2026, Lotus Caravans lost share of searches among caravan brands in Australia, from 12.6% to 11.1%.

  6. In September 2026, JB Caravans lost share of searches among caravan brands in Australia, from 8.4% to 7.4%.

How are Jayco’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Jayco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jayco

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How the Brand Demand Index is measured

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