Brandwave

How popular isFeline Natural?

Feline Natural has no measured branded demand in Australia yet. When we asked both ChatGPT and Google AI Overviews about cat food brands, Feline Natural appeared in three of the five answers and was the fourth most recommended of the 12.

Search and AI answers in September 2026

Feline Natural is not measured in search this month and the fourth most recommended in AI answers.

  1. FelixShare of searches 26.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  2. WhiskasShare of searches 14.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Royal CaninShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DineShare of searches 11.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
  5. Feline NaturalShare of searches –Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+7 more

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Feline Natural was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Feline Natural is the fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Feline Natural4th
  5. Black Hawk5th
  6. Whiskas6th
  7. Advance7th
  8. ZIWI Peak8th
  9. Felix9th
  10. Dine10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feline Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which cat food brands compete with Feline Natural?

Feline Natural against cat food brands in Australia, by month

Share of searches by month for Felix, Whiskas, Royal Canin, Dine, Applaws, Fancy Feast, ZIWI Peak, Optimum, Hill's, Feline Natural. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvanceFeline Natural
Oct 202518.3%12.9%14.9%14.9%14.3%8.1%4.3%4.3%3.6%2.3%2%—
Nov 202521.9%12.6%14.6%14.6%11.5%8%5.3%3.5%2.9%2.9%2.2%—
Dec 202522.4%15.1%14.9%14.9%11.1%8.1%4.3%2.9%2.3%2%2%—
Jan 202619.4%13.2%15.9%15.9%10.2%8.6%7.1%3.1%2.6%2%2%—
Feb 202622.3%12.8%18.2%12.2%9.5%8.1%6.5%2.9%2.9%2.3%2.3%—
Mar 202622.8%13.2%15.3%15.3%9.8%8.3%5.5%3%3%1.9%1.9%—
Apr 202620.1%16.6%16.4%13.4%10.6%7.3%5.9%3.2%2.6%1.8%2%—
May 202619.3%16%15.8%15.8%10.2%8.6%4.7%3.1%2.5%2%2%—
Jun 202621.1%14.3%14.1%21.1%9.1%7.7%4.2%2.8%2.3%1.5%1.7%—
Jul 202622.8%14.9%15.3%15.3%9.8%8.3%4.5%3%2.5%1.7%1.9%—
Aug 202623.2%15.7%15.6%12.7%10%8.4%4.6%3.6%2.5%1.7%1.9%—
Sep 202626.2%14.5%14.3%11.7%10.6%9.5%4.2%3.4%2.3%1.8%1.6%—

  1. 1.Felix

    26.2%

    Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.9 points.

  2. 2.Whiskas

    14.5%

    Held 2nd. 8.2K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Royal Canin

    14.3%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Dine

    11.7%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Applaws

    10.6%

    Held 5th. 6K estimated branded searches, +15.4% vs prior month. Share +0.6 points.

  6. 6.Fancy Feast

    9.5%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  7. 7.ZIWI Peak

    4.2%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Optimum

    3.4%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Hill's

    2.3%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Black Hawk

    1.8%

    Moved from 11th to 10th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.

  11. 11.Advance

    1.6%

    Moved from 10th to 11th. 880 estimated branded searches, -12% vs prior month. Share -0.4 points.

  12. —.Feline Natural

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Feline Natural and its closest rivals

How did search popularity change for Australia cat food brands in September 2026?

6 changes

  1. In September 2026, Felix gained share of searches among cat food brands in Australia, from 23.2% to 26.2%.

  2. In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%.

  3. In September 2026, Applaws gained share of searches among cat food brands in Australia, from 10% to 10.6%.

  4. In September 2026, Whiskas lost share of searches among cat food brands in Australia, from 15.7% to 14.5%.

  5. In September 2026, Royal Canin lost share of searches among cat food brands in Australia, from 15.6% to 14.3%.

  6. In September 2026, Dine lost share of searches among cat food brands in Australia, from 12.7% to 11.7%.

How are Feline Natural’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Feline Natural’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • feline natural

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How the Brand Demand Index is measured

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