How popular isEast Coast Car Rentals?
In September 2026, people searched for East Coast Car Rentals by name about 33,100 times in Australia, a 22.1% increase from the previous year. These searches made up 9.5% of all Australia car rental company searches, placing East Coast Car Rentals sixth out of seven companies. When we asked both ChatGPT and Google AI Overviews about car rental companies, East Coast Car Rentals appeared in all answers and was the fourth most recommended of the seven.
East Coast Car Rentals is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.
HertzShare of searches 21.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
EuropcarShare of searches 17.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
SixtShare of searches 17.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AvisShare of searches 14.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
East Coast Car RentalsShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
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Top car rental companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, East Coast Car Rentals appeared in all five answers. East Coast Car Rentals is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sixt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Budget5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- East Coast Car Rentals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hertz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Avis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Europcar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thrifty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car rental companies
5 answers
Asked ChatGPT
“Which car rental company should I use in Australia?”
Asked ChatGPT
“What are the best car hire companies in Australia?”
Asked ChatGPT
“What's the cheapest car hire company at Australian airports?”
Searched Google, AI Overview
“car rental”
Searched Google, AI Overview
“car hire”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which car rental companies compete with East Coast Car Rentals?
Share of searches by month for Hertz, Europcar, Sixt, Avis, Budget, East Coast Car Rentals, Thrifty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hertz | Europcar | Sixt | Avis | Budget | East Coast Car Rentals | Thrifty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 13.6% | 13.6% | 13.6% | 11.1% | 6.1% | 5% |
| Nov 2025 | 36.2% | 13.3% | 13.3% | 13.3% | 13.3% | 5.9% | 4.9% |
| Dec 2025 | 36.6% | 13.4% | 13.4% | 11% | 13.4% | 7.3% | 4.9% |
| Jan 2026 | 33.7% | 15.1% | 15.1% | 12.4% | 12.4% | 6.8% | 4.5% |
| Feb 2026 | 35.4% | 15.9% | 13% | 13% | 13% | 5.8% | 3.9% |
| Mar 2026 | 34.7% | 12.7% | 12.7% | 15.6% | 12.7% | 7% | 4.7% |
| Apr 2026 | 32.4% | 14.5% | 14.5% | 11.9% | 14.5% | 7.9% | 4.3% |
| May 2026 | 32% | 14.4% | 14.4% | 14.4% | 11.7% | 7.9% | 5.3% |
| Jun 2026 | 29% | 16% | 16% | 13.1% | 13.1% | 7.1% | 5.9% |
| Jul 2026 | 25.2% | 16.8% | 16.8% | 13.8% | 13.8% | 7.5% | 6.2% |
| Aug 2026 | 23.7% | 15.8% | 15.8% | 15.8% | 15.8% | 7.1% | 5.8% |
| Sep 2026 | 21.2% | 17.3% | 17.3% | 14.2% | 14.2% | 9.5% | 6.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.2% | 74K | -18.2% | -2.5 points | |
| 2, moved from 4th to 2nd | 17.3% | 60.5K | 0% | +1.5 pointsmoved from 4th to 2nd | |
| 3, moved from 5th to 3rd | 17.3% | 60.5K | 0% | +1.5 pointsmoved from 5th to 3rd | |
| 4, moved from 2nd to 4th | 14.2% | 49.5K | -18.2% | -1.7 pointsmoved from 2nd to 4th | |
| 5, moved from 3rd to 5th | 14.2% | 49.5K | -18.2% | -1.7 pointsmoved from 3rd to 5th | |
| 6, held 6th | 9.5% | 33.1K | +22.1% | +2.4 points | |
| 7, held 7th | 6.4% | 22.2K | 0% | +0.5 points |
1.
Hertz21.2%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
2.
Europcar17.3%
Moved from 4th to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Sixt17.3%
Moved from 5th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
Avis14.2%
Moved from 2nd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
5.
Budget14.2%
Moved from 3rd to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
9.5%
Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.
7.
Thrifty6.4%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
Compare popularity between East Coast Car Rentals and its closest rivals
- East Coast Car Rentals vs Europcar: compare popularity
- East Coast Car Rentals vs Sixt: compare popularity
- East Coast Car Rentals vs Avis: compare popularity
- East Coast Car Rentals vs Budget: compare popularity
- East Coast Car Rentals vs Thrifty: compare popularity
- Compare East Coast Car Rentals with any brand
Every comparison with East Coast Car Rentals
6 comparisons
How has branded search demand for East Coast Car Rentals changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for East Coast Car Rentals in Australia rose from 27.1K to 33.1K.
- Across the 12 months ending September 2026, East Coast Car Rentals’ share of searches among car rental companies in Australia increased from 6.1% to 9.5%.
- Across the 12 months ending September 2026, East Coast Car Rentals’ share of searches among car rental companies in Australia peaked at 9.5% in September 2026 and was lowest at 5.8% in February 2026.
How did search popularity change for Australia car rental companies in September 2026?
6 changes
In September 2026, Europcar overtook Avis and Budget to rank 2nd among car rental companies in Australia, with 17.3% of the searches.
In September 2026, Sixt overtook Avis and Budget to rank 3rd among car rental companies in Australia, with 17.3% of the searches.
In September 2026, East Coast Car Rentals gained share of searches among car rental companies in Australia, from 7.1% to 9.5%.
In September 2026, Thrifty gained share of searches among car rental companies in Australia, from 5.8% to 6.4%.
In September 2026, Hertz lost share of searches among car rental companies in Australia, from 23.7% to 21.2%.
In September 2026, Avis lost share of searches among car rental companies in Australia, from 15.8% to 14.2%.
How are East Coast Car Rentals’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using East Coast Car Rentals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- east coast car rental
- east coast car rentals
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